Rascasse Audience Intelligence

Food and drink Audience in Brazil

A data profile of the people who buy, follow and care about Food and drink in Brazil — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 38,965,797 people in Brazil.

#2among Lifestyle cluster in Brazil#3among Topic in Brazil#1in Food & Beverages

The average Food and drink fan in Brazil is 40.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food and drink profile in Brazil.

Audience size
39M
in Brazil
Gender
58.9%♀
41.1% male
Age
40.0
average years
Country rank
#25
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food and drink fans

58.9% are female, 41.1% are male, average age 40.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Food and drink audience in Brazil
MetricValue
Female58.9%
Male41.1%
Average age40.0
Estimated audience size38,965,797
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Food and drink audience in Brazil
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Food and drink audience comes from Brazil.

Worldwide audience distribution share by country for Food and drink
CountryShare
United States22.7%
Japan8.7%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food and drink audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Food and drink fans by region: top regions in Brazil
#RegionReachAffinity×
01Paraíba~900K1.14×
02Amapá~200K1.11×
03Roraima~100K1.05×
04Bahia~2.5M1.04×
05Pernambuco~2M1.04×
06Mato Grosso do Sul~600K1.04×
07Rondônia~300K1.03×
08Tocantins~300K1.03×
09Piauí~600K1.02×
10Sergipe~400K1.02×
11Santa Catarina~2M1.01×
12Acre~100K1.00×
13Rio Grande do Sul~2.5M0.99×
14Rio Grande do Norte~600K0.99×
15Alagoas~600K0.99×
16Maranhão~900K0.97×
17Espírito Santo~800K0.97×
18Amazonas~700K0.96×
19Mato Grosso~700K0.95×
20Federal District~600K0.94×
21Pará~1M0.93×
22Goiás~1.5M0.91×
23Ceará~1.5M0.90×
24Minas Gerais~3.5M0.85×
25Paraná~2M0.84×
26Rio de Janeiro~3M0.81×
27São Paulo~6.5M0.66×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Food and drink audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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