Food and drink Audience in United Kingdom
Food and drink has an estimated audience of 40,038,752 people in United Kingdom. 57.1% are female, 42.9% are male, average age 43.4. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Beauty tips, Maquillaje Profesional, MK, Angela Bassett, Exame Nacional do Ensino Médio.
The average Food and drink fan in United Kingdom is 43.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Beauty tips, Maquillaje Profesional, MK, with strongest over-indexing on Beauty tips (1.59× the country average). Demographically, the Food and drink audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food and drink fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.4 |
| Estimated audience size | 40,038,752 |
Audience persona
The typical Food and drink fan in United Kingdom is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Beauty tips.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 25,885,194 | 0.7× |
| South East | 4,839,706 | 0.9× |
| Yorkshire and the Humber | 4,114,500 | 1.5× |
| Scotland | 3,414,681 | 0.95× |
| South West | 2,863,962 | 0.87× |
| East of England | 2,823,506 | 0.77× |
| Wales | 2,505,724 | 1.1× |
| West Midlands | 2,196,000 | 1.34× |
| North East | 1,992,750 | 1.49× |
| East Midlands | 1,979,920 | 0.7× |
| North West | 1,840,825 | 0.43× |
| Northern Ireland | 1,552,294 | 1.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty tips | 1.59× | Beauty & Wellness |
| Maquillaje Profesional | 1.94× | Beauty & Wellness |
| MK | 1.65× | Music & Radio |
| Angela Bassett | 1.93× | Movies & TV |
| Exame Nacional do Ensino Médio | 1.62× | Business & Career |
| Arezzo | 1.67× | Travel & Leisure |
| LINE | 1.57× | Technology & Electronics |
| Zadig & Voltaire | 1.54× | Fashion & Accessoires |
| Disney, Oklahoma | 1.62× | |
| Mae | 1.72× | Music & Radio |
| Pferd | 1.63× | Pets & Animals |
| JYP Entertainment | 1.53× | Movies & TV |
| Gong Yoo | 1.73× | Movies & TV |
| Wrinkles (film) | 1.89× | Movies & TV |
| Latin Music | 1.71× | Music & Radio |
| OtterBox | 1.5× | Technology & Electronics |
| Society6 | 1.63× | Shopping |
| Busuu | 1.61× | Business & Career |
| NCT (band) | 1.79× | Music & Radio |
| Carros | 1.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Risk Appetite | THRILL | 1.49 |
| Luxury Orientation | PREMIUM | 1.49 |
| Convenience Orientation | PREMIUM | 1.33 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
See Food and drink audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
- Shopping and fashion (35,911,719)
Frequently asked questions
How many fans does Food and drink have in United Kingdom?
Food and drink has an estimated audience of 40,038,752 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Food and drink fans?
57.1% of Food and drink fans are female, 42.9% are male, with an average age of 43.4 years.
Which brands do Food and drink fans like most?
Food and drink fans show strongest brand affinity for Beauty tips (1.59×), Maquillaje Profesional (1.94×), and MK (1.65×) over the country average.
Where do Food and drink fans live in United Kingdom?
Food and drink fans in United Kingdom are most concentrated in England (reach 25,885,194), South East (reach 4,839,706), and Yorkshire and the Humber (reach 4,114,500). These three regions account for the largest share of the active audience.
What other brands do Food and drink fans also like?
Beyond Food and drink itself, the audience over-indexes on Maquillaje Profesional (1.94×), MK (1.65×), Angela Bassett (1.93×), and Exame Nacional do Ensino Médio (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.