A data profile of the people who buy, follow and care about Food in United Kingdom — modelled from more than twelve digital signal sources. Food has an estimated audience of 36,602,968 people in United Kingdom.
The average Food fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Ax Paris, City of Brussels, Real Canadian Superstore, with strongest over-indexing on Ax Paris (1.6× the country average).
Demographically, the Food audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 12 regions tracked by Rascasse.
The typical Food fan in United Kingdom is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Ax Paris.
The key figures that characterise the Food profile in United Kingdom.
58.5% are female, 41.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.5 |
| Estimated audience size | 36,602,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Food audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Where the Food audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~4M | 1.44× | |
| 02 | West Midlands | ~2M | 1.38× | |
| 03 | Scotland | ~4.5M | 1.29× | |
| 04 | North East | ~1.5M | 1.18× | |
| 05 | South East | ~5M | 1.06× | |
| 06 | Wales | ~2M | 1.02× | |
| 07 | Northern Ireland | ~1M | 0.99× | |
| 08 | South West | ~2.5M | 0.87× | |
| 09 | East of England | ~3M | 0.85× | |
| 10 | England | ~24M | 0.70× | |
| 11 | East Midlands | ~2M | 0.68× | |
| 12 | North West | ~2M | 0.54× |
The strongest cross-interests of the Food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Canadian Superstore | Shopping | 3.79× | ||
| 02 | City of Brussels | Travel & Leisure | 2.65× | ||
| 03 | CorePower Yoga | Sports | 2.48× | ||
| 04 | Shopaholic | Movies & TV | 2.06× | ||
| 05 | Life With Cats | Pets & Animals | 1.81× | ||
| 06 | Tiffany jewelry | Brand | 1.78× | ||
| 07 | Marc Jacobs Beauty | Beauty & Wellness | 1.76× | ||
| 08 | Final Fantasy: Brave Exvius | Games | 1.71× | ||
| 09 | R.W.D. Molenbeek | Sports | 1.70× | ||
| 10 | Body Care | Movies & TV | 1.63× | ||
| 11 | Ax Paris | Fashion & Accessoires | 1.60× | ||
| 12 | Extra Space Storage | Home & Garden | 1.60× | ||
| 13 | Pet Rescue Saga | Games | 1.54× | ||
| 14 | Baghdad Governorate | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.03× | |
| Indulgence | JOY | 1.00× | |
| Price Sensitivity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Community Orientation | OPEN | 0.72× | |
| Risk Appetite | THRILL | 0.77× |
Food has an estimated audience of 36,602,968 people in United Kingdom, concentrated in England and South East.
58.5% of Food fans are female, 41.5% are male, with an average age of 43.5 years.
Food fans show strongest brand affinity for Ax Paris (1.6×), City of Brussels (2.65×), and Real Canadian Superstore (3.79×) over the country average.
Food fans in United Kingdom are most concentrated in England (reach ~24M), South East (reach ~5M), and Scotland (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Food itself, the audience over-indexes on City of Brussels (2.65×), Real Canadian Superstore (3.79×), Body Care (1.63×), and Pet Rescue Saga (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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