Food Audience in United Kingdom
Food has an estimated audience of 36,602,968 people in United Kingdom. 58.5% are female, 41.5% are male, average age 43.5. Top regions: England, South East, Scotland. Top brand affinities: Ax Paris, City of Brussels, Body Care, Pet Rescue Saga, Baghdad Governorate.
The average Food fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Ax Paris, City of Brussels, Body Care, with strongest over-indexing on Ax Paris (1.6× the country average). Demographically, the Food audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.5 |
| Estimated audience size | 36,602,968 |
Audience persona
The typical Food fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Ax Paris.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 23,779,193 | 0.7× |
| South East | 5,201,850 | 1.06× |
| Scotland | 4,263,274 | 1.29× |
| Yorkshire and the Humber | 4,114,500 | 1.44× |
| East of England | 2,852,485 | 0.85× |
| South West | 2,628,794 | 0.87× |
| West Midlands | 2,160,083 | 1.38× |
| Wales | 2,127,494 | 1.02× |
| North West | 2,102,255 | 0.54× |
| East Midlands | 1,744,585 | 0.68× |
| North East | 1,688,328 | 1.19× |
| Northern Ireland | 1,113,339 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ax Paris | 1.6× | Fashion & Accessoires |
| City of Brussels | 2.65× | Travel & Leisure |
| Body Care | 1.63× | Movies & TV |
| Pet Rescue Saga | 1.54× | Games |
| Baghdad Governorate | 1.52× | Travel & Leisure |
| Shopaholic | 2.06× | Movies & TV |
| Tiffany jewelry | 1.78× | |
| R.W.D. Molenbeek | 1.7× | Sports |
| Final Fantasy: Brave Exvius | 1.71× | Games |
| Real Canadian Superstore | 3.79× | Shopping |
| Life With Cats | 1.81× | Pets & Animals |
| Extra Space Storage | 1.6× | Home & Garden |
| Marc Jacobs Beauty | 1.76× | Beauty & Wellness |
| CorePower Yoga | 2.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Luxury Orientation | PREMIUM | 1.45 |
| Convenience Orientation | PREMIUM | 1.33 |
| LGBTQ+ Identity | OPEN | 1.32 |
| DIY Mentality | THRILL | 1.32 |
| Individualism | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
See Food audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Clothing (36,166,055)
- Shopping and fashion (35,911,719)
Frequently asked questions
How many fans does Food have in United Kingdom?
Food has an estimated audience of 36,602,968 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Food fans?
58.5% of Food fans are female, 41.5% are male, with an average age of 43.5 years.
Which brands do Food fans like most?
Food fans show strongest brand affinity for Ax Paris (1.6×), City of Brussels (2.65×), and Body Care (1.63×) over the country average.
Where do Food fans live in United Kingdom?
Food fans in United Kingdom are most concentrated in England (reach 23,779,193), South East (reach 5,201,850), and Scotland (reach 4,263,274). These three regions account for the largest share of the active audience.
What other brands do Food fans also like?
Beyond Food itself, the audience over-indexes on City of Brussels (2.65×), Body Care (1.63×), Pet Rescue Saga (1.54×), and Baghdad Governorate (1.52×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.