A data profile of the people who buy, follow and care about Food in France — modelled from more than twelve digital signal sources. Food has an estimated audience of 27,419,176 people in France.
The average Food fan in France is 42.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Panties, Fast fashion, Flip-flops, with strongest over-indexing on Panties (1.98× the country average).
Demographically, the Food audience skews more female with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 13 regions tracked by Rascasse.
The typical Food fan in France is more female, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Panties.
The key figures that characterise the Food profile in France.
56.8% are female, 43.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.1 |
| Estimated audience size | 27,419,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Food audience comes from France.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Where the Food audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~9M | 2.36× | |
| 02 | Provence-Alpes-Côte d'Azur | ~3.5M | 1.73× | |
| 03 | Grand Est | ~3M | 1.24× | |
| 04 | Auvergne-Rhône-Alpes | ~3.5M | 1.16× | |
| 05 | Nouvelle-Aquitaine | ~2.5M | 0.97× | |
| 06 | Hauts-de-France | ~2.5M | 0.96× | |
| 07 | Occitanie | ~2M | 0.89× | |
| 08 | Bourgogne-Franche-Comté | ~800K | 0.75× | |
| 09 | Corsica | ~100K | 0.74× | |
| 10 | Normandy | ~1M | 0.72× | |
| 11 | Centre-Val de Loire | ~700K | 0.65× | |
| 12 | Brittany | ~800K | 0.58× | |
| 13 | Pays de la Loire | ~800K | 0.55× |
The strongest cross-interests of the Food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelid | Beauty & Wellness | 2.58× | ||
| 02 | A Christmas Carol | Literature | 2.11× | ||
| 03 | Panties | Fashion & Accessoires | 1.98× | ||
| 04 | CorePower Yoga | Sports | 1.98× | ||
| 05 | Flip-flops | Fashion & Accessoires | 1.92× | ||
| 06 | Life With Cats | Pets & Animals | 1.72× | ||
| 07 | Shopaholic | Movies & TV | 1.64× | ||
| 08 | Extra Space Storage | Home & Garden | 1.63× | ||
| 09 | Tiffany jewelry | Brand | 1.63× | ||
| 10 | Fast fashion | Fashion & Accessoires | 1.56× | ||
| 11 | Talabat.com | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.05× | |
| Price Sensitivity | PREMIUM | 1.05× | |
| Indulgence | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Community Orientation | OPEN | 0.69× | |
| Individualism | JOY | 0.70× |
Food has an estimated audience of 27,419,176 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.8% of Food fans are female, 43.2% are male, with an average age of 42.1 years.
Food fans show strongest brand affinity for Panties (1.98×), Fast fashion (1.56×), and Flip-flops (1.92×) over the country average.
Food fans in France are most concentrated in Île-de-France (reach ~9M), Auvergne-Rhône-Alpes (reach ~3.5M), and Provence-Alpes-Côte d'Azur (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Food itself, the audience over-indexes on Fast fashion (1.56×), Flip-flops (1.92×), Eyelid (2.58×), and A Christmas Carol (2.11×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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