Food Audience in France
Food has an estimated audience of 27,419,176 people in France. 56.8% are female, 43.2% are male, average age 42.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Panties, Fast fashion, Flip-flops, Eyelid, A Christmas Carol.
The average Food fan in France is 42.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Panties, Fast fashion, Flip-flops, with strongest over-indexing on Panties (1.98× the country average). Demographically, the Food audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.1 |
| Estimated audience size | 27,419,176 |
Audience persona
The typical Food fan in France is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Panties.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 9,157,500 | 2.36× |
| Auvergne-Rhône-Alpes | 3,751,969 | 1.16× |
| Provence-Alpes-Côte d'Azur | 3,536,689 | 1.74× |
| Grand Est | 2,763,093 | 1.25× |
| Nouvelle-Aquitaine | 2,343,979 | 0.97× |
| Hauts-de-France | 2,320,414 | 0.96× |
| Occitanie | 2,095,982 | 0.88× |
| Normandy | 933,459 | 0.7× |
| Bourgogne-Franche-Comté | 805,206 | 0.73× |
| Pays de la Loire | 791,156 | 0.52× |
| Brittany | 729,801 | 0.55× |
| Centre-Val de Loire | 635,110 | 0.62× |
| Corsica | 77,190 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panties | 1.98× | Fashion & Accessoires |
| Fast fashion | 1.56× | Fashion & Accessoires |
| Flip-flops | 1.92× | Fashion & Accessoires |
| Eyelid | 2.58× | Beauty & Wellness |
| A Christmas Carol | 2.11× | Literature |
| Extra Space Storage | 1.63× | Home & Garden |
| Shopaholic | 1.64× | Movies & TV |
| Life With Cats | 1.72× | Pets & Animals |
| Talabat.com | 1.52× | Food & Beverages |
| CorePower Yoga | 1.98× | Sports |
| Tiffany jewelry | 1.63× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.06 |
| Urban Lifestyle | OPEN | 1.83 |
| Career Orientation | POWER | 1.78 |
| Quality Awareness | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.55 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
See Food audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Food have in France?
Food has an estimated audience of 27,419,176 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Food fans?
56.8% of Food fans are female, 43.2% are male, with an average age of 42.1 years.
Which brands do Food fans like most?
Food fans show strongest brand affinity for Panties (1.98×), Fast fashion (1.56×), and Flip-flops (1.92×) over the country average.
Where do Food fans live in France?
Food fans in France are most concentrated in Île-de-France (reach 9,157,500), Auvergne-Rhône-Alpes (reach 3,751,969), and Provence-Alpes-Côte d'Azur (reach 3,536,689). These three regions account for the largest share of the active audience.
What other brands do Food fans also like?
Beyond Food itself, the audience over-indexes on Fast fashion (1.56×), Flip-flops (1.92×), Eyelid (2.58×), and A Christmas Carol (2.11×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.