Sports Audience in France
Sports has an estimated audience of 32,066,042 people in France. 50.6% are female, 49.4% are male, average age 41.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Fast fashion, Eyelid, Baju Murah, dEpurtat.ro, CorePower Yoga.
The average Sports fan in France is 41.4 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Fast fashion, Eyelid, Baju Murah, with strongest over-indexing on Fast fashion (1.53× the country average). Demographically, the Sports audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 41.4 |
| Estimated audience size | 32,066,042 |
Audience persona
The typical Sports fan in France is balanced, around 41.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fast fashion.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,873,853 | 1.02× |
| Auvergne-Rhône-Alpes | 4,063,653 | 1.08× |
| Occitanie | 3,502,989 | 1.26× |
| Nouvelle-Aquitaine | 3,450,417 | 1.22× |
| Provence-Alpes-Côte d'Azur | 2,659,459 | 1.12× |
| Grand Est | 2,443,015 | 0.94× |
| Hauts-de-France | 2,188,316 | 0.78× |
| Pays de la Loire | 1,893,677 | 1.06× |
| Normandy | 1,427,344 | 0.91× |
| Brittany | 1,408,345 | 0.9× |
| Centre-Val de Loire | 1,242,688 | 1.03× |
| Bourgogne-Franche-Comté | 1,153,649 | 0.89× |
| Corsica | 124,392 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast fashion | 1.53× | Fashion & Accessoires |
| Eyelid | 1.62× | Beauty & Wellness |
| Baju Murah | 1.53× | Fashion & Accessoires |
| dEpurtat.ro | 1.52× | Shopping |
| CorePower Yoga | 2.01× | Sports |
| Tiffany jewelry | 1.68× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 7.91 |
| Travelling | THRILL | 1.89 |
| Design Affinity | PREMIUM | 1.66 |
| Mindfulness | BALANCE | 1.49 |
| Extroversion | THRILL | 1.31 |
| Social Media Usage | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
See Sports audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Arts and music (31,290,374)
- Shopping (30,309,529)
- Business and industry (30,268,014)
Frequently asked questions
How many fans does Sports have in France?
Sports has an estimated audience of 32,066,042 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Sports fans?
50.6% of Sports fans are female, 49.4% are male, with an average age of 41.4 years.
Which brands do Sports fans like most?
Sports fans show strongest brand affinity for Fast fashion (1.53×), Eyelid (1.62×), and Baju Murah (1.53×) over the country average.
Where do Sports fans live in France?
Sports fans in France are most concentrated in Île-de-France (reach 5,873,853), Auvergne-Rhône-Alpes (reach 4,063,653), and Occitanie (reach 3,502,989). These three regions account for the largest share of the active audience.
What other brands do Sports fans also like?
Beyond Sports itself, the audience over-indexes on Eyelid (1.62×), Baju Murah (1.53×), dEpurtat.ro (1.52×), and CorePower Yoga (2.01×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.