Top 50 Sports brands in France
This curated ranking covers the 50 largest sports brands in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 14,424 sports brands tracked in France, the 50 ranked here account for the largest measured audience reach. Paris Saint-Germain, Sports and Sports and outdoors lead the list with a combined estimated audience of 99,619,548 people. Across all 50 entries the average audience size is 10,414,869, and the largest, Paris Saint-Germain, reaches around 39,052,891 people in France. Audience size is the estimated number of unique people in France who actively engage with each sports brand, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Paris Saint-Germain |
39,052,891 | 22.0% | Soccer | Sports |
| 2 |  Sports |
32,066,042 | 3.8% | Lifestyle cluster | Sports |
| 3 |  Sports and outdoors |
28,500,615 | 4.1% | Lifestyle cluster | Sports |
| 4 |  Hobbies and activities |
28,292,957 | 4.6% | Lifestyle cluster | Sports |
| 5 |  Fitness and wellness |
26,025,555 | 3.5% | Lifestyle cluster | Sports |
| 6 |  Outdoor recreation |
23,720,024 | 3.9% | Lifestyle cluster | Sports |
| 7 |  Physical fitness |
19,510,488 | 3.2% | Lifestyle cluster | Sports |
| 8 |  Ligue 1 |
18,157,947 | 25.6% | Soccer | Sports |
| 9 |  Soccer |
18,059,398 | 3.3% | Sport | Sports |
| 10 |  Physical exercise |
17,033,277 | 3.0% | Lifestyle cluster | Sports |
| 11 |  Real Madrid C.F. |
13,586,112 | 2.7% | Soccer | Sports |
| 12 |  Basketball |
11,539,941 | 2.8% | Sport | Sports |
| 13 |  L'Équipe |
11,000,915 | 53.3% | Sports | |
| 14 |  Team sport |
10,554,444 | 4.9% | Sports | |
| 15 |  Golf |
9,893,102 | 3.0% | Sport | Sports |
| 16 |  Foot Mercato |
9,217,117 | 67.2% | Sports | |
| 17 |  Olympique de Marseille |
9,191,225 | 52.3% | Soccer | Sports |
| 18 |  Swimming pool |
7,881,519 | 4.2% | Sports | |
| 19 |  Basic Fit |
7,731,030 | 41.8% | Sports | |
| 20 |  Swimming |
7,574,059 | 3.1% | Sport | Sports |
| 21 |  MOTO GP (INDONESIA) |
7,268,190 | 13.1% | Motorsport | Sports |
| 22 |  Rugby union |
7,031,675 | 9.0% | Sport | Sports |
| 23 |  Training |
7,029,562 | 2.6% | Sports | |
| 24 |  Weight training |
7,022,324 | 3.0% | Sports | |
| 25 |  UEFA Champions League |
6,831,520 | 3.0% | Soccer | Sports |
| 26 |  Olympique Lyonnais (Ladies) |
6,425,216 | 58.1% | Soccer | Sports |
| 27 |  Yoga |
6,395,639 | 3.2% | Sport | Sports |
| 28 |  Eurosport |
6,374,448 | 24.6% | Sports | |
| 29 |  Olympique Lyonnais |
6,235,504 | 43.8% | Soccer | Sports |
| 30 |  RC Lens |
5,970,955 | 59.3% | Soccer | Sports |
| 31 |  Martial arts |
5,900,792 | 3.3% | Sport | Sports |
| 32 |  Sports club |
5,893,599 | 4.8% | Sports | |
| 33 |  Strength training |
5,786,780 | 2.6% | Sports | |
| 34 |  Ski |
5,751,428 | 6.2% | Video game | Sports |
| 35 |  Volleyball |
5,686,974 | 2.6% | Sport | Sports |
| 36 |  Tennis |
5,567,436 | 3.5% | Sport | Sports |
| 37 |  Skiing |
5,556,774 | 4.0% | Sport | Sports |
| 38 |  Top 14 |
5,521,187 | 47.9% | Rugby | Sports |
| 39 |  Premier League |
5,384,527 | 2.6% | Soccer | Sports |
| 40 |  FC Nantes |
5,325,781 | 68.2% | Soccer | Sports |
| 41 |  Alpine skiing |
5,051,487 | 5.7% | Sport | Sports |
| 42 |  Rugby league |
4,983,098 | 3.9% | Rugby | Sports |
| 43 |  Sports equipment |
4,982,835 | 4.1% | Sports | |
| 44 |  Outdoor enthusiast |
4,973,589 | 3.3% | Sports | |
| 45 |  NBA |
4,954,980 | 1.6% | Basketball | Sports |
| 46 |  Manchester United F.C. |
4,928,414 | 2.2% | Soccer | Sports |
| 47 |  Cycling |
4,903,006 | 3.7% | Sport | Sports |
| 48 |  Running |
4,879,155 | 2.9% | Sports | |
| 49 |  Carlos Alcaraz |
4,810,282 | 3.9% | Tennis | Sports |
| 50 |  Revolution (cycling series) |
4,727,666 | 17.3% | Cycling | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across France and ranks each sports brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sports brand in France?
Paris Saint-Germain currently leads with an estimated audience of 39,052,891 people in France.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across France. Lists below 5 entries are not published. See methodology for full details.