A data profile of the people who buy, follow and care about RC Lens in France — modelled from more than twelve digital signal sources. RC Lens has an estimated audience of 7,478,200 people in France.
The average RC Lens fan in France is 40.8 years old, more male, and lives primarily in Hauts-de-France.
The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Stade Rennais F.C., FC Nantes, FC Lorient, with strongest over-indexing on Stade Rennais F.C. (11.32× the country average).
Demographically, the RC Lens audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical RC Lens fan in France is more male, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stade Rennais F.C..
The key figures that characterise the RC Lens profile in France.
25.2% are female, 74.8% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 40.8 |
| Estimated audience size | 7,478,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide RC Lens audience comes from France.
| Country | Share |
|---|---|
| France | 53.1% |
| Brazil | 5.5% |
| United States | 4.1% |
Where the RC Lens audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~3.5M | 5.90× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 0.76× | |
| 03 | Normandy | ~200K | 0.70× | |
| 04 | Brittany | ~200K | 0.69× | |
| 05 | Grand Est | ~300K | 0.63× | |
| 06 | Île-de-France | ~700K | 0.62× | |
| 07 | Auvergne-Rhône-Alpes | ~500K | 0.62× | |
| 08 | Occitanie | ~300K | 0.57× | |
| 09 | Pays de la Loire | ~200K | 0.55× | |
| 10 | Bourgogne-Franche-Comté | ~200K | 0.55× | |
| 11 | Centre-Val de Loire | ~100K | 0.55× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.47× | |
| 13 | Corsica | ~10K | 0.42× |
The strongest cross-interests of the RC Lens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Lorient | Sports | 12.11× | ||
| 02 | FC Metz | Sports | 11.99× | ||
| 03 | Stade Rennais F.C. | Sports | 11.32× | ||
| 04 | Angers SCO | Sports | 10.79× | ||
| 05 | AS Saint-Étienne | Sports | 10.46× | ||
| 06 | Pierre Sage | Sports | 9.67× | ||
| 07 | FC Nantes | Sports | 9.56× | ||
| 08 | OGC Nice | Sports | 8.93× | ||
| 09 | FC Girondins de Bordeaux | Sports | 8.06× | ||
| 10 | France Football | Sports | 5.81× | ||
| 11 | Olympique Lyonnais | Sports | 5.67× | ||
| 12 | Ligue 2 | Sports | 4.50× | ||
| 13 | Olympique de Marseille | Sports | 4.45× | ||
| 14 | France national football team | Sports | 4.39× | ||
| 15 | L'Équipe | Sports | 3.68× | ||
| 16 | Olympique Lyonnais (Ladies) | Sports | 3.21× | ||
| 17 | Foot Mercato | Sports | 3.10× | ||
| 18 | Ligue 1 | Sports | 2.59× | ||
| 19 | Paris Saint-Germain | Sports | 1.86× | ||
| 20 | Tour de France | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.66× | |
| Design Affinity | PREMIUM | 0.66× | |
| Travelling | THRILL | 0.69× |
RC Lens has an estimated audience of 7,478,200 people in France, concentrated in Hauts-de-France and Île-de-France.
25.2% of RC Lens fans are female, 74.8% are male, with an average age of 40.8 years.
RC Lens fans show strongest brand affinity for Stade Rennais F.C. (11.32×), FC Nantes (9.56×), and FC Lorient (12.11×) over the country average.
RC Lens fans in France are most concentrated in Hauts-de-France (reach ~3.5M), Île-de-France (reach ~700K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond RC Lens itself, the audience over-indexes on FC Nantes (9.56×), FC Lorient (12.11×), FC Metz (11.99×), and OGC Nice (8.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for RC Lens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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