Rascasse Audience Intelligence

France national football team Audience in France

A data profile of the people who buy, follow and care about France national football team in France — modelled from more than twelve digital signal sources. France national football team has an estimated audience of 2,889,727 people in France.

The average France national football team fan in France is 34.4 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.

Top brand affinities include RC Lens, Didier Deschamps, Foot Mercato, with strongest over-indexing on RC Lens (6.53× the country average).

Demographically, the France national football team audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical France national football team fan in France is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for RC Lens.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the France national football team profile in France.

Audience size
2.9M
in France
Gender
36.7%
63.3% male
Age
34.4
average years
Country rank
#1513
Team in France
Fig. 01

Search interest · 12-month trend

+320%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of France national football team fans

36.7% are female, 63.3% are male, average age 34.4.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for France national football team audience in France
MetricValue
Female36.7%
Male63.3%
Average age34.4
Estimated audience size2,889,727
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the France national football team audience in France
Age bracketShare%
16-1932%
20-2924%
30-3917%
40-4914%
50+14%
Fig. 04

Worldwide distribution

19.0%

of the worldwide France national football team audience comes from France.

Worldwide audience distribution share by country for France national football team
CountryShare
France19.0%
Germany8.1%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the France national football team audience in France is strongest.

Fig. 05

Top regions by affinity

France national football team fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1.5M2.65×
02Provence-Alpes-Côte d'Azur~200K1.14×
03Grand Est~300K1.09×
04Auvergne-Rhône-Alpes~400K1.03×
05Centre-Val de Loire~100K1.01×
06Hauts-de-France~200K0.92×
07Corsica~10K0.92×
08Brittany~100K0.88×
09Occitanie~200K0.86×
10Pays de la Loire~100K0.85×
11Normandy~100K0.85×
12Nouvelle-Aquitaine~200K0.83×
13Bourgogne-Franche-Comté~90K0.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the France national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for France national football team audience
#·InterestCategoryAffinity×
01Union Bordeaux BèglesSports10.04×
02Didier DeschampsSports9.92×
03FC Girondins de BordeauxSports8.58×
04FC MetzSports7.54×
05RC LensSports6.53×
06Stade Rennais F.C.Sports5.69×
07FC NantesSports5.30×
08Olympique Lyonnais (Ladies)Sports4.91×
09Olympique LyonnaisSports4.88×
10France FootballSports4.80×
11RMC SportSports4.73×
12Foot MercatoSports4.65×
13Stade ToulousainSports4.56×
14EurosportSports4.05×
15Ligue 1Sports3.89×
16Top 14Sports3.80×
17Olympique de MarseilleSports3.72×
18L'ÉquipeSports3.30×
19Real Madrid C.F.Sports2.68×
20Paris Saint-GermainSports2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the France national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by France national football team audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.40×
PatriotismCONSERVATISM1.37×
Need for SecurityCONSERVATISM1.33×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by France national football team audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.84×
MindfulnessBALANCE0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does France national football team have in France?

France national football team has an estimated audience of 2,889,727 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of France national football team fans?

36.7% of France national football team fans are female, 63.3% are male, with an average age of 34.4 years.

03

Which brands do France national football team fans like most?

France national football team fans show strongest brand affinity for RC Lens (6.53×), Didier Deschamps (9.92×), and Foot Mercato (4.65×) over the country average.

04

Where do France national football team fans live in France?

France national football team fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~400K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do France national football team fans also like?

Beyond France national football team itself, the audience over-indexes on Didier Deschamps (9.92×), Foot Mercato (4.65×), Ligue 1 (3.89×), and Olympique Lyonnais (Ladies) (4.91×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for France national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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