Real Sociedad Audience in United States

Real Sociedad logo

Real Sociedad has an estimated audience of 595,589 people in United States. 48.2% are female, 51.8% are male, average age 35.9. Top regions: Florida, California, Texas. Top brand affinities: Erlang (programming language), Kevin De Bruyne, Xabi Alonso, That's My Boy (2012 film), Génesis (band).

The average Real Sociedad fan in United States is 35.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Erlang (programming language), Kevin De Bruyne, Xabi Alonso, with strongest over-indexing on Erlang (programming language) (83.44× the country average). Demographically, the Real Sociedad audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Real Sociedad fans

Demographic split for Real Sociedad audience in United States
MetricValue
Female48.2%
Male51.8%
Average age35.9
Estimated audience size595,589

Audience persona

The typical Real Sociedad fan in United States is balanced, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Erlang (programming language).

Top regions in United States

Top regions ranked by reach for Real Sociedad in United States
RegionReachAffinity
Florida111,3132.76×
California97,0561.48×
Texas67,6791.32×
New York66,5832×
New Jersey33,0112.18×
Illinois29,9571.51×
Virginia24,3341.68×
Maryland21,3012.08×
Georgia20,7931.13×
North Carolina20,3931.14×
Pennsylvania19,3900.97×
Massachusetts18,7161.6×
Ohio16,5400.9×
Arizona13,8101.14×
Indiana13,7751.27×
Tennessee11,1340.93×
Michigan11,1300.71×
Washington9,8240.82×
Colorado9,3551×
Connecticut8,4821.42×
Nevada7,9061.37×
Kentucky7,3040.98×
Minnesota6,7070.79×
Missouri6,3400.66×
Louisiana6,2640.82×
South Carolina6,0420.67×
Oregon5,7340.84×
Wisconsin5,2650.59×
Iowa4,9401.01×
Utah4,6970.88×
Alabama4,6000.55×
Kansas4,1460.88×
Oklahoma4,0860.62×
Washington, District of Columbia3,6542.04×
Arkansas3,2230.66×
Nebraska2,7710.93×
Rhode Island2,4821.31×
Mississippi2,1410.44×
Delaware1,7501.06×
Idaho1,6780.56×
New Mexico1,5720.53×
New Hampshire1,5180.65×
Maine1,4050.66×
Hawaii1,0540.41×
West Virginia1,0370.37×
South Dakota6910.5×
North Dakota6310.52×
Vermont6230.6×
Montana5340.32×
Alaska4640.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real Sociedad audience
BrandAffinityCategory
Erlang (programming language)83.44×Technology & Electronics
Kevin De Bruyne74.18×Sports
Xabi Alonso63.79×Sports
That's My Boy (2012 film)61.98×Movies & TV
Génesis (band)26.27×Music & Radio
San Martín de San Juan216.67×Sports
Leicester City F.C.49.68×Sports
Paris Saint-Germain22.08×Sports
Creative Commons10.76×Technology & Electronics
Carlo Ancelotti76.89×Sports
Crystal Palace F.C.46.4×Sports
Sugar (American band)33.38×Music & Radio
Marcus Rashford53.33×Sports
Ousmane Dembélé64.05×Sports
IS (Infinite Stratos)22.58×Literature
Erik Per Sullivan40.26×Movies & TV
Real Betis47.76×Sports
Instant messaging5.99×Internet & Social Media
Penny Marshall29.26×Movies & TV
Lucas Vázquez93.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real Sociedad audience
TraitClusterScore
SpiritualityBALANCE1.83
Risk AppetiteTHRILL1.63
MindfulnessBALANCE1.38
Urban LifestyleOPEN1.36
Need for SecurityCONSERVATISM1.29
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Real Sociedad
CountryShare
Spain25.0%
Brazil5.9%
Indonesia4.9%

See Real Sociedad audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Real Sociedad have in United States?

Real Sociedad has an estimated audience of 595,589 people in United States, concentrated in Florida and California.

What is the gender split and age of Real Sociedad fans?

48.2% of Real Sociedad fans are female, 51.8% are male, with an average age of 35.9 years.

Which brands do Real Sociedad fans like most?

Real Sociedad fans show strongest brand affinity for Erlang (programming language) (83.44×), Kevin De Bruyne (74.18×), and Xabi Alonso (63.79×) over the country average.

Where do Real Sociedad fans live in United States?

Real Sociedad fans in United States are most concentrated in Florida (reach 111,313), California (reach 97,056), and Texas (reach 67,679). These three regions account for the largest share of the active audience.

What other brands do Real Sociedad fans also like?

Beyond Real Sociedad itself, the audience over-indexes on Kevin De Bruyne (74.18×), Xabi Alonso (63.79×), That's My Boy (2012 film) (61.98×), and Génesis (band) (26.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real Sociedad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.