A data profile of the people who buy, follow and care about Olympique de Marseille in France — modelled from more than twelve digital signal sources. Olympique de Marseille has an estimated audience of 9,617,145 people in France.
The average Olympique de Marseille fan in France is 34.9 years old, more male, and lives primarily in Provence-Alpes-Côte d'Azur.
The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Paris Saint-Germain, Ligue 1, Foot Mercato, with strongest over-indexing on Paris Saint-Germain (1.61× the country average).
Demographically, the Olympique de Marseille audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Olympique de Marseille fan in France is more male, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Olympique de Marseille profile in France.
35.5% are female, 64.5% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 34.9 |
| Estimated audience size | 9,617,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Olympique de Marseille audience comes from France.
| Country | Share |
|---|---|
| France | 47.8% |
| Brazil | 7.0% |
| United States | 4.0% |
Where the Olympique de Marseille audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~2M | 2.66× | |
| 02 | Occitanie | ~900K | 1.07× | |
| 03 | Hauts-de-France | ~900K | 1.06× | |
| 04 | Auvergne-Rhône-Alpes | ~1M | 0.99× | |
| 05 | Normandy | ~400K | 0.86× | |
| 06 | Grand Est | ~700K | 0.85× | |
| 07 | Corsica | ~40K | 0.85× | |
| 08 | Bourgogne-Franche-Comté | ~300K | 0.82× | |
| 09 | Centre-Val de Loire | ~300K | 0.82× | |
| 10 | Brittany | ~400K | 0.80× | |
| 11 | Nouvelle-Aquitaine | ~600K | 0.77× | |
| 12 | Île-de-France | ~1M | 0.73× | |
| 13 | Pays de la Loire | ~400K | 0.71× |
The strongest cross-interests of the Olympique de Marseille audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Metz | Sports | 2.77× | ||
| 02 | La Provence | News | 2.13× | ||
| 03 | Foot Mercato | Sports | 1.97× | ||
| 04 | Marseille | Travel & Leisure | 1.97× | ||
| 05 | FC Nantes | Sports | 1.97× | ||
| 06 | Didier Deschamps | Sports | 1.95× | ||
| 07 | France Football | Sports | 1.88× | ||
| 08 | Ligue 1 | Sports | 1.81× | ||
| 09 | Divertissement | Politics & Society | 1.74× | ||
| 10 | Olympique Lyonnais (Ladies) | Sports | 1.74× | ||
| 11 | Provence-Alpes-Côte d'Azur | Travel & Leisure | 1.70× | ||
| 12 | Stade Rennais F.C. | Sports | 1.68× | ||
| 13 | Betclic | Games | 1.66× | ||
| 14 | Olympique Lyonnais | Sports | 1.65× | ||
| 15 | RMC Sport | Sports | 1.63× | ||
| 16 | Paris Saint-Germain | Sports | 1.61× | ||
| 17 | Rachida Dati | Politics & Society | 1.58× | ||
| 18 | Winamax | Games | 1.58× | ||
| 19 | Eurosport | Sports | 1.52× | ||
| 20 | RC Lens | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.99× | |
| Patriotism | CONSERVATISM | 0.98× | |
| DIY Mentality | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.59× | |
| Sustainability | BALANCE | 0.60× | |
| Design Affinity | PREMIUM | 0.65× |
Olympique de Marseille has an estimated audience of 9,617,145 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
35.5% of Olympique de Marseille fans are female, 64.5% are male, with an average age of 34.9 years.
Olympique de Marseille fans show strongest brand affinity for Paris Saint-Germain (1.61×), Ligue 1 (1.81×), and Foot Mercato (1.97×) over the country average.
Olympique de Marseille fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach ~2M), Île-de-France (reach ~1M), and Auvergne-Rhône-Alpes (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Olympique de Marseille itself, the audience over-indexes on Ligue 1 (1.81×), Foot Mercato (1.97×), La Provence (2.13×), and Marseille (1.97×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Olympique de Marseille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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