Olympique de Marseille Audience in France
Olympique de Marseille has an estimated audience of 9,530,502 people in France. 35.5% are female, 64.5% are male, average age 34.9. Top regions: Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Paris Saint-Germain, Ligue 1, Foot Mercato, La Provence, Marseille.
The average Olympique de Marseille fan in France is 34.9 years old, more male, and lives primarily in Provence-Alpes-Côte d'Azur. The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Paris Saint-Germain, Ligue 1, Foot Mercato, with strongest over-indexing on Paris Saint-Germain (1.61× the country average). Demographically, the Olympique de Marseille audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Olympique de Marseille fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 34.9 |
| Estimated audience size | 9,530,502 |
Audience persona
The typical Olympique de Marseille fan in France is more male, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Paris Saint-Germain.
Olympique de Marseille fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Provence-Alpes-Côte d'Azur | ~2M | 2.66× |
| Île-de-France | ~1M | 0.73× |
| Auvergne-Rhône-Alpes | ~1M | 0.99× |
| Hauts-de-France | ~900K | 1.06× |
| Occitanie | ~900K | 1.07× |
| Grand Est | ~700K | 0.85× |
| Nouvelle-Aquitaine | ~600K | 0.77× |
| Normandy | ~400K | 0.86× |
| Pays de la Loire | ~400K | 0.71× |
| Brittany | ~400K | 0.8× |
| Bourgogne-Franche-Comté | ~300K | 0.82× |
| Centre-Val de Loire | ~300K | 0.82× |
| Corsica | ~40K | 0.85× |
Top brand affinities of Olympique de Marseille fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paris Saint-Germain | 1.61× | Sports |
| Ligue 1 | 1.81× | Sports |
| Foot Mercato | 1.97× | Sports |
| La Provence | 2.13× | News |
| Marseille | 1.97× | Travel & Leisure |
| Divertissement | 1.74× | Politics & Society |
| Olympique Lyonnais (Ladies) | 1.74× | Sports |
| FC Nantes | 1.97× | Sports |
| Olympique Lyonnais | 1.65× | Sports |
| Provence-Alpes-Côte d'Azur | 1.7× | Travel & Leisure |
| RC Lens | 1.5× | Sports |
| Eurosport | 1.52× | Sports |
| FC Metz | 2.77× | Sports |
| Rachida Dati | 1.58× | Politics & Society |
| RMC Sport | 1.63× | Sports |
| Stade Rennais F.C. | 1.68× | Sports |
| Winamax | 1.58× | Games |
| Betclic | 1.66× | Games |
| Provence | 1.54× | Travel & Leisure |
| Bouches-du-Rhône | 2.39× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 0.99 |
| Patriotism | CONSERVATISM | 0.98 |
| DIY Mentality | THRILL | 0.94 |
| Social Media Usage | JOY | 0.89 |
| Extroversion | THRILL | 0.86 |
| Need for Security | CONSERVATISM | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 47.9% |
| Brazil | 6.7% |
| United States | 3.8% |
See Olympique de Marseille audiences in other countries
- Olympique de Marseille — Germany
- Olympique de Marseille — United States
- Olympique de Marseille — United Kingdom
- Olympique de Marseille — Italy
- Olympique de Marseille — Spain
- Olympique de Marseille — Brazil
- Olympique de Marseille — Japan
- Olympique de Marseille — South Korea
- Olympique de Marseille — India
- Olympique de Marseille — Canada
- Olympique de Marseille — Mexico
More Soccer audiences in France
- Paris Saint-Germain (22,094,719)
- Real Madrid C.F. (12,781,353)
- Ligue 1 (11,848,769)
- UEFA Champions League (10,361,961)
- Olympique Lyonnais (Ladies) (6,985,525)
Frequently asked questions
How many fans does Olympique de Marseille have in France?
Olympique de Marseille has an estimated audience of 9,530,502 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
What is the gender split and age of Olympique de Marseille fans?
35.5% of Olympique de Marseille fans are female, 64.5% are male, with an average age of 34.9 years.
Which brands do Olympique de Marseille fans like most?
Olympique de Marseille fans show strongest brand affinity for Paris Saint-Germain (1.61×), Ligue 1 (1.81×), and Foot Mercato (1.97×) over the country average.
Where do Olympique de Marseille fans live in France?
Olympique de Marseille fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach ~2M), Île-de-France (reach ~1M), and Auvergne-Rhône-Alpes (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Olympique de Marseille fans also like?
Beyond Olympique de Marseille itself, the audience over-indexes on Ligue 1 (1.81×), Foot Mercato (1.97×), La Provence (2.13×), and Marseille (1.97×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Olympique de Marseille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.