Marseille Audience in France
Marseille has an estimated audience of 6,589,677 people in France. 49.8% are female, 50.2% are male, average age 42.1. Top regions: Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Real property, Foot Mercato, Midi Libre, Olympique de Marseille, Google Maps.
The average Marseille fan in France is 42.1 years old, balanced, and lives primarily in Provence-Alpes-Côte d'Azur. The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Real property, Foot Mercato, Midi Libre, with strongest over-indexing on Real property (2.54× the country average). Demographically, the Marseille audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Marseille fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.1 |
| Estimated audience size | 6,589,677 |
Audience persona
The typical Marseille fan in France is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Real property.
Marseille fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Provence-Alpes-Côte d'Azur | ~2.5M | 4.62× |
| Île-de-France | ~1M | 0.92× |
| Auvergne-Rhône-Alpes | ~800K | 0.98× |
| Occitanie | ~600K | 1.06× |
| Nouvelle-Aquitaine | ~400K | 0.62× |
| Hauts-de-France | ~300K | 0.6× |
| Grand Est | ~300K | 0.63× |
| Pays de la Loire | ~200K | 0.52× |
| Bourgogne-Franche-Comté | ~200K | 0.66× |
| Normandy | ~200K | 0.54× |
| Brittany | ~200K | 0.51× |
| Centre-Val de Loire | ~100K | 0.55× |
| Corsica | ~30K | 0.82× |
Top brand affinities of Marseille fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.54× | Home & Garden |
| Foot Mercato | 2.04× | Sports |
| Midi Libre | 2.25× | News |
| Olympique de Marseille | 1.97× | Sports |
| Google Maps | 1.83× | Internet & Social Media |
| 1.7× | Internet & Social Media | |
| Permanent residency | 3× | Business & Career |
| Ligue 1 | 1.51× | Sports |
| EBay | 1.55× | Shopping |
| Indeed.com | 1.62× | Business & Career |
| Kitchen | 1.6× | Home & Garden |
| Volotea | 1.92× | Travel & Leisure |
| CAC 40 | 1.6× | Business & Career |
| Tinder | 3× | Internet & Social Media |
| Kitchen garden | 3× | Home & Garden |
| Burger King | 1.61× | Food & Beverages |
| Western Union | 2.16× | Business & Career |
| Center Parcs | 1.87× | Travel & Leisure |
| Hot tub | 2.86× | Home & Garden |
| Pâtisserie | 1.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3 |
| Community Orientation | OPEN | 1.8 |
| Indulgence | JOY | 1.64 |
| Mindfulness | BALANCE | 1.45 |
| Quality Awareness | PREMIUM | 1.43 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 49.3% |
| United States | 7.8% |
| Belgium | 3.6% |
See Marseille audiences in other countries
More City audiences in France
- Paris (17,040,200)
- City of London (10,261,433)
- Bordeaux (7,284,139)
- Como (6,909,632)
- Lyon (6,598,184)
Frequently asked questions
How many fans does Marseille have in France?
Marseille has an estimated audience of 6,589,677 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
What is the gender split and age of Marseille fans?
49.8% of Marseille fans are female, 50.2% are male, with an average age of 42.1 years.
Which brands do Marseille fans like most?
Marseille fans show strongest brand affinity for Real property (2.54×), Foot Mercato (2.04×), and Midi Libre (2.25×) over the country average.
Where do Marseille fans live in France?
Marseille fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach ~2.5M), Île-de-France (reach ~1M), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Marseille fans also like?
Beyond Marseille itself, the audience over-indexes on Foot Mercato (2.04×), Midi Libre (2.25×), Olympique de Marseille (1.97×), and Google Maps (1.83×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Marseille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.