A data profile of the people who buy, follow and care about Marseille in France — modelled from more than twelve digital signal sources. Marseille has an estimated audience of 6,589,677 people in France.
The average Marseille fan in France is 42.1 years old, balanced, and lives primarily in Provence-Alpes-Côte d'Azur.
The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Real property, Foot Mercato, Midi Libre, with strongest over-indexing on Real property (2.54× the country average).
Demographically, the Marseille audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Marseille fan in France is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Marseille profile in France.
49.8% are female, 50.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.1 |
| Estimated audience size | 6,589,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Marseille audience comes from France.
| Country | Share |
|---|---|
| France | 49.3% |
| United States | 7.8% |
| Belgium | 3.6% |
Where the Marseille audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~2.5M | 4.62× | |
| 02 | Occitanie | ~600K | 1.06× | |
| 03 | Auvergne-Rhône-Alpes | ~800K | 0.98× | |
| 04 | Île-de-France | ~1M | 0.92× | |
| 05 | Corsica | ~30K | 0.82× | |
| 06 | Bourgogne-Franche-Comté | ~200K | 0.66× | |
| 07 | Grand Est | ~300K | 0.63× | |
| 08 | Nouvelle-Aquitaine | ~400K | 0.62× | |
| 09 | Hauts-de-France | ~300K | 0.60× | |
| 10 | Centre-Val de Loire | ~100K | 0.55× | |
| 11 | Normandy | ~200K | 0.54× | |
| 12 | Pays de la Loire | ~200K | 0.52× | |
| 13 | Brittany | ~200K | 0.51× |
The strongest cross-interests of the Marseille audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Kitchen garden | Home & Garden | 3.00× | ||
| 04 | Hot tub | Home & Garden | 2.86× | ||
| 05 | Real property | Home & Garden | 2.54× | ||
| 06 | Midi Libre | News | 2.25× | ||
| 07 | Western Union | Business & Career | 2.16× | ||
| 08 | Foot Mercato | Sports | 2.04× | ||
| 09 | Olympique de Marseille | Sports | 1.97× | ||
| 10 | Volotea | Travel & Leisure | 1.92× | ||
| 11 | Center Parcs | Travel & Leisure | 1.87× | ||
| 12 | Google Maps | Internet & Social Media | 1.83× | ||
| 13 | Internet & Social Media | 1.70× | |||
| 14 | Pâtisserie | Food & Beverages | 1.66× | ||
| 15 | Indeed.com | Business & Career | 1.62× | ||
| 16 | Burger King | Food & Beverages | 1.61× | ||
| 17 | Kitchen | Home & Garden | 1.60× | ||
| 18 | CAC 40 | Business & Career | 1.60× | ||
| 19 | EBay | Shopping | 1.55× | ||
| 20 | Ligue 1 | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.80× | |
| Indulgence | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| Creativity | OPEN | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Marseille has an estimated audience of 6,589,677 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
49.8% of Marseille fans are female, 50.2% are male, with an average age of 42.1 years.
Marseille fans show strongest brand affinity for Real property (2.54×), Foot Mercato (2.04×), and Midi Libre (2.25×) over the country average.
Marseille fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach ~2.5M), Île-de-France (reach ~1M), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Marseille itself, the audience over-indexes on Foot Mercato (2.04×), Midi Libre (2.25×), Olympique de Marseille (1.97×), and Google Maps (1.83×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Marseille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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