Burger King Audience in France
Burger King has an estimated audience of 8,232,599 people in France. 50.4% are female, 49.6% are male, average age 35.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Shopping and fashion, Buffalo Grill, Paris Saint-Germain, France Info, Instant Gaming.
The average Burger King fan in France is 35.7 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Shopping and fashion, Buffalo Grill, Paris Saint-Germain, with strongest over-indexing on Shopping and fashion (1.58× the country average). Demographically, the Burger King audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Burger King fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 35.7 |
| Estimated audience size | 8,232,599 |
Audience persona
The typical Burger King fan in France is balanced, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Shopping and fashion.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,295,097 | 0.88× |
| Auvergne-Rhône-Alpes | 959,803 | 0.99× |
| Nouvelle-Aquitaine | 816,112 | 1.13× |
| Occitanie | 787,009 | 1.11× |
| Hauts-de-France | 777,760 | 1.07× |
| Grand Est | 710,648 | 1.07× |
| Provence-Alpes-Côte d'Azur | 549,436 | 0.9× |
| Pays de la Loire | 467,378 | 1.02× |
| Brittany | 384,391 | 0.96× |
| Normandy | 363,758 | 0.91× |
| Bourgogne-Franche-Comté | 358,323 | 1.08× |
| Centre-Val de Loire | 337,938 | 1.09× |
| Corsica | 32,894 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 1.58× | Shopping |
| Buffalo Grill | 5.09× | Food & Beverages |
| Paris Saint-Germain | 1.64× | Sports |
| France Info | 2.47× | Movies & TV |
| Instant Gaming | 3.83× | Games |
| Soccer | 1.76× | Sports |
| KFC | 3.34× | Food & Beverages |
| Pizza Hut | 5.62× | Food & Beverages |
| La Banque postale | 2.21× | Business & Career |
| Televisions | 1.79× | Technology & Electronics |
| TikTok | 1.54× | Internet & Social Media |
| Automobiles | 1.58× | Cars & Mobility |
| Crédit Mutuel | 2.11× | Business & Career |
| Olympique Lyonnais (Ladies) | 2.59× | Sports |
| Carrefour Express | 2.72× | Shopping |
| Betclic | 3.55× | Games |
| Canada | 1.77× | Travel & Leisure |
| Oscaro | 2.14× | Cars & Mobility |
| Indeed.com | 2.13× | Business & Career |
| Norauto | 2.15× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.35 |
| Mindfulness | BALANCE | 1.79 |
| Indulgence | JOY | 1.61 |
| Community Orientation | OPEN | 1.49 |
| Social Media Usage | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Germany | 7.2% |
| Brazil | 5.5% |
See Burger King audiences in other countries
More Fast food restaurants audiences in France
- KFC (4,980,672)
- O'Tacos (4,417,289)
- McDonald's (2,868,220)
- Subway (2,566,121)
- Pizza Hut (1,755,143)
Frequently asked questions
How many fans does Burger King have in France?
Burger King has an estimated audience of 8,232,599 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Burger King fans?
50.4% of Burger King fans are female, 49.6% are male, with an average age of 35.7 years.
Which brands do Burger King fans like most?
Burger King fans show strongest brand affinity for Shopping and fashion (1.58×), Buffalo Grill (5.09×), and Paris Saint-Germain (1.64×) over the country average.
Where do Burger King fans live in France?
Burger King fans in France are most concentrated in Île-de-France (reach 1,295,097), Auvergne-Rhône-Alpes (reach 959,803), and Nouvelle-Aquitaine (reach 816,112). These three regions account for the largest share of the active audience.
What other brands do Burger King fans also like?
Beyond Burger King itself, the audience over-indexes on Buffalo Grill (5.09×), Paris Saint-Germain (1.64×), France Info (2.47×), and Instant Gaming (3.83×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.