Pâtisserie Audience in France
Pâtisserie has an estimated audience of 6,473,264 people in France. 69.1% are female, 30.9% are male, average age 44.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Bakery, Candy, Boulanger, Recipes, Discount stores.
The average Pâtisserie fan in France is 44.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Bakery, Candy, Boulanger, with strongest over-indexing on Bakery (3× the country average). Demographically, the Pâtisserie audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Pâtisserie fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 44.5 |
| Estimated audience size | 6,473,264 |
Audience persona
The typical Pâtisserie fan in France is more female, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for Bakery.
Pâtisserie fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2.5M | 1.98× |
| Auvergne-Rhône-Alpes | ~1M | 1.29× |
| Occitanie | ~700K | 1.24× |
| Grand Est | ~700K | 1.27× |
| Provence-Alpes-Côte d'Azur | ~600K | 1.34× |
| Nouvelle-Aquitaine | ~600K | 1.01× |
| Hauts-de-France | ~400K | 0.73× |
| Pays de la Loire | ~200K | 0.68× |
| Brittany | ~200K | 0.71× |
| Normandy | ~200K | 0.68× |
| Bourgogne-Franche-Comté | ~200K | 0.8× |
| Centre-Val de Loire | ~200K | 0.66× |
| Corsica | ~20K | 0.66× |
Top brand affinities of Pâtisserie fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bakery | 3× | Food & Beverages |
| Candy | 2.95× | Food & Beverages |
| Boulanger | 2.13× | Shopping |
| Recipes | 1.7× | Food & Beverages |
| Discount stores | 1.55× | Shopping |
| Tea | 1.73× | Food & Beverages |
| Pastry | 2.59× | Food & Beverages |
| Cake | 2.31× | Food & Beverages |
| Cdiscount | 1.67× | Shopping |
| Carrefour City | 2× | Shopping |
| Carrefour | 1.65× | Shopping |
| Desserts | 1.97× | Food & Beverages |
| Le Parisien | 1.55× | News |
| Ouest-France | 1.63× | News |
| Auchan | 1.6× | Shopping |
| French cuisine | 2.08× | Food & Beverages |
| Plant | 1.66× | Home & Garden |
| TF1 | 1.6× | Movies & TV |
| Hair products | 1.67× | Beauty & Wellness |
| Woman | 1.55× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.59 |
| Mindfulness | BALANCE | 1.52 |
| Indulgence | JOY | 1.49 |
| Convenience Orientation | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.42 |
| Creativity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 21.6% |
| Japan | 8.1% |
| United States | 6.9% |
See Pâtisserie audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Pâtisserie have in France?
Pâtisserie has an estimated audience of 6,473,264 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Pâtisserie fans?
69.1% of Pâtisserie fans are female, 30.9% are male, with an average age of 44.5 years.
Which brands do Pâtisserie fans like most?
Pâtisserie fans show strongest brand affinity for Bakery (3×), Candy (2.95×), and Boulanger (2.13×) over the country average.
Where do Pâtisserie fans live in France?
Pâtisserie fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1M), and Occitanie (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Pâtisserie fans also like?
Beyond Pâtisserie itself, the audience over-indexes on Candy (2.95×), Boulanger (2.13×), Recipes (1.7×), and Discount stores (1.55×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Pâtisserie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.