A data profile of the people who buy, follow and care about Pâtisserie in France — modelled from more than twelve digital signal sources. Pâtisserie has an estimated audience of 6,473,264 people in France.
The average Pâtisserie fan in France is 44.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Bakery, Candy, Boulanger, with strongest over-indexing on Bakery (3× the country average).
Demographically, the Pâtisserie audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pâtisserie fan in France is more female, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for Bakery.
The key figures that characterise the Pâtisserie profile in France.
69.1% are female, 30.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 44.5 |
| Estimated audience size | 6,473,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Pâtisserie audience comes from France.
| Country | Share |
|---|---|
| France | 21.6% |
| Japan | 8.1% |
| United States | 6.9% |
Where the Pâtisserie audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 1.98× | |
| 02 | Provence-Alpes-Côte d'Azur | ~600K | 1.34× | |
| 03 | Auvergne-Rhône-Alpes | ~1M | 1.29× | |
| 04 | Grand Est | ~700K | 1.27× | |
| 05 | Occitanie | ~700K | 1.24× | |
| 06 | Nouvelle-Aquitaine | ~600K | 1.01× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 0.80× | |
| 08 | Hauts-de-France | ~400K | 0.73× | |
| 09 | Brittany | ~200K | 0.71× | |
| 10 | Pays de la Loire | ~200K | 0.68× | |
| 11 | Normandy | ~200K | 0.68× | |
| 12 | Centre-Val de Loire | ~200K | 0.66× | |
| 13 | Corsica | ~20K | 0.66× |
The strongest cross-interests of the Pâtisserie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bakery | Food & Beverages | 3.00× | ||
| 02 | Candy | Food & Beverages | 2.95× | ||
| 03 | Pastry | Food & Beverages | 2.59× | ||
| 04 | Cake | Food & Beverages | 2.31× | ||
| 05 | Boulanger | Shopping | 2.13× | ||
| 06 | French cuisine | Food & Beverages | 2.08× | ||
| 07 | Carrefour City | Shopping | 2.00× | ||
| 08 | Patrick Bruel | Music & Radio | 1.99× | ||
| 09 | Desserts | Food & Beverages | 1.97× | ||
| 10 | Tea | Food & Beverages | 1.73× | ||
| 11 | Recipes | Food & Beverages | 1.70× | ||
| 12 | Cdiscount | Shopping | 1.67× | ||
| 13 | Hair products | Beauty & Wellness | 1.67× | ||
| 14 | Plant | Home & Garden | 1.66× | ||
| 15 | Carrefour | Shopping | 1.65× | ||
| 16 | Ouest-France | News | 1.63× | ||
| 17 | TF1 | Movies & TV | 1.60× | ||
| 18 | Auchan | Shopping | 1.60× | ||
| 19 | Discount stores | Shopping | 1.55× | ||
| 20 | Le Parisien | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.59× | |
| Mindfulness | BALANCE | 1.52× | |
| Indulgence | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Patriotism | CONSERVATISM | 0.97× |
Pâtisserie has an estimated audience of 6,473,264 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
69.1% of Pâtisserie fans are female, 30.9% are male, with an average age of 44.5 years.
Pâtisserie fans show strongest brand affinity for Bakery (3×), Candy (2.95×), and Boulanger (2.13×) over the country average.
Pâtisserie fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1M), and Occitanie (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pâtisserie itself, the audience over-indexes on Candy (2.95×), Boulanger (2.13×), Patrick Bruel (1.99×), and Recipes (1.7×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pâtisserie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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