Pâtisserie Audience in France
Pâtisserie has an estimated audience of 6,473,264 people in France. 69.1% are female, 30.9% are male, average age 44.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Bakery, Candy, Boulanger, Recipes, Discount stores.
The average Pâtisserie fan in France is 44.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Bakery, Candy, Boulanger, with strongest over-indexing on Bakery (3× the country average). Demographically, the Pâtisserie audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Pâtisserie fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 44.5 |
| Estimated audience size | 6,473,264 |
Audience persona
The typical Pâtisserie fan in France is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Bakery.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,292,260 | 1.98× |
| Auvergne-Rhône-Alpes | 981,758 | 1.29× |
| Occitanie | 696,239 | 1.24× |
| Grand Est | 664,154 | 1.27× |
| Provence-Alpes-Côte d'Azur | 644,576 | 1.34× |
| Nouvelle-Aquitaine | 575,184 | 1.01× |
| Hauts-de-France | 413,345 | 0.73× |
| Pays de la Loire | 242,598 | 0.67× |
| Brittany | 222,816 | 0.71× |
| Normandy | 213,607 | 0.68× |
| Bourgogne-Franche-Comté | 208,130 | 0.79× |
| Centre-Val de Loire | 160,076 | 0.66× |
| Corsica | 20,354 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bakery | 3× | Food & Beverages |
| Candy | 2.95× | Food & Beverages |
| Boulanger | 2.13× | Shopping |
| Recipes | 1.7× | Food & Beverages |
| Discount stores | 1.55× | Shopping |
| Tea | 1.73× | Food & Beverages |
| Pastry | 2.59× | Food & Beverages |
| Cake | 2.31× | Food & Beverages |
| Cdiscount | 1.67× | Shopping |
| Carrefour City | 2× | Shopping |
| France Télévisions | 1.62× | Movies & TV |
| Carrefour | 1.65× | Shopping |
| Desserts | 1.97× | Food & Beverages |
| Le Parisien | 1.55× | News |
| Ouest-France | 1.63× | News |
| Auchan | 1.6× | Shopping |
| French cuisine | 2.08× | Food & Beverages |
| Plant | 1.66× | Home & Garden |
| TF1 | 1.6× | Movies & TV |
| Hair products | 1.67× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.48 |
| Extroversion | THRILL | 1.28 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Design Affinity | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.11 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 21.6% |
| Japan | 8.1% |
| United States | 6.9% |
See Pâtisserie audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Pâtisserie have in France?
Pâtisserie has an estimated audience of 6,473,264 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Pâtisserie fans?
69.1% of Pâtisserie fans are female, 30.9% are male, with an average age of 44.5 years.
Which brands do Pâtisserie fans like most?
Pâtisserie fans show strongest brand affinity for Bakery (3×), Candy (2.95×), and Boulanger (2.13×) over the country average.
Where do Pâtisserie fans live in France?
Pâtisserie fans in France are most concentrated in Île-de-France (reach 2,292,260), Auvergne-Rhône-Alpes (reach 981,758), and Occitanie (reach 696,239). These three regions account for the largest share of the active audience.
What other brands do Pâtisserie fans also like?
Beyond Pâtisserie itself, the audience over-indexes on Candy (2.95×), Boulanger (2.13×), Recipes (1.7×), and Discount stores (1.55×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Pâtisserie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.