A data profile of the people who buy, follow and care about Candy in France — modelled from more than twelve digital signal sources. Candy has an estimated audience of 5,865,914 people in France.
The average Candy fan in France is 39.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Chocolate, IKEA, Orange, with strongest over-indexing on Chocolate (2.3× the country average).
Demographically, the Candy audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Candy fan in France is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Chocolate.
The key figures that characterise the Candy profile in France.
66.7% are female, 33.3% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 39.8 |
| Estimated audience size | 5,865,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Candy audience comes from France.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
Where the Candy audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~800K | 1.46× | |
| 02 | Île-de-France | ~1M | 1.06× | |
| 03 | Centre-Val de Loire | ~200K | 1.04× | |
| 04 | Normandy | ~300K | 1.02× | |
| 05 | Nouvelle-Aquitaine | ~500K | 1.01× | |
| 06 | Occitanie | ~500K | 1.01× | |
| 07 | Grand Est | ~500K | 1.01× | |
| 08 | Auvergne-Rhône-Alpes | ~700K | 1.00× | |
| 09 | Provence-Alpes-Côte d'Azur | ~400K | 0.95× | |
| 10 | Bourgogne-Franche-Comté | ~200K | 0.92× | |
| 11 | Corsica | ~30K | 0.90× | |
| 12 | Pays de la Loire | ~300K | 0.89× | |
| 13 | Brittany | ~200K | 0.81× |
The strongest cross-interests of the Candy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate | Food & Beverages | 2.30× | ||
| 02 | Gémo | Fashion & Accessoires | 2.23× | ||
| 03 | King Jouet | Shopping | 2.09× | ||
| 04 | Confectionery | Food & Beverages | 2.03× | ||
| 05 | Pastry | Food & Beverages | 2.01× | ||
| 06 | Bakery | Food & Beverages | 1.90× | ||
| 07 | Mappy | Internet & Social Media | 1.86× | ||
| 08 | Pâtisserie | Food & Beverages | 1.84× | ||
| 09 | Orange | Technology & Electronics | 1.75× | ||
| 10 | IKEA | Home & Garden | 1.72× | ||
| 11 | Cake | Food & Beverages | 1.71× | ||
| 12 | Primark | Shopping | 1.64× | ||
| 13 | H&M | Shopping | 1.61× | ||
| 14 | Intersport | Shopping | 1.57× | ||
| 15 | Guillaume Canet | Movies & TV | 1.56× | ||
| 16 | EasyJet | Travel & Leisure | 1.56× | ||
| 17 | SNCF | Cars & Mobility | 1.55× | ||
| 18 | Motherhood | Kids & Family | 1.55× | ||
| 19 | Patrick Bruel | Music & Radio | 1.53× | ||
| 20 | Conforama | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.31× | |
| DIY Mentality | THRILL | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.93× | |
| Mindfulness | BALANCE | 0.94× | |
| Sports Activity | POWER | 0.97× |
Candy has an estimated audience of 5,865,914 people in France, concentrated in Île-de-France and Hauts-de-France.
66.7% of Candy fans are female, 33.3% are male, with an average age of 39.8 years.
Candy fans show strongest brand affinity for Chocolate (2.3×), IKEA (1.72×), and Orange (1.75×) over the country average.
Candy fans in France are most concentrated in Île-de-France (reach ~1M), Hauts-de-France (reach ~800K), and Auvergne-Rhône-Alpes (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Candy itself, the audience over-indexes on IKEA (1.72×), Orange (1.75×), Patrick Bruel (1.53×), and Gémo (2.23×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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