A data profile of the people who buy, follow and care about Candy in Spain — modelled from more than twelve digital signal sources. Candy has an estimated audience of 3,423,282 people in Spain.
The average Candy fan in Spain is 42.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Confectionery, Slope, Birthday cake, with strongest over-indexing on Confectionery (4.31× the country average).
Demographically, the Candy audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Candy fan in Spain is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Confectionery.
The key figures that characterise the Candy profile in Spain.
69.2% are female, 30.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 42.2 |
| Estimated audience size | 3,423,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Candy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
Where the Candy audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~700K | 1.71× | |
| 02 | Catalonia | ~800K | 1.28× | |
| 03 | Galicia | ~200K | 1.14× | |
| 04 | Balearic Islands | ~100K | 1.10× | |
| 05 | Andalusia | ~700K | 1.08× | |
| 06 | Region of Murcia | ~100K | 1.04× | |
| 07 | Community of Madrid | ~600K | 1.03× | |
| 08 | Canary Islands | ~200K | 1.00× | |
| 09 | Castilla-La Mancha | ~100K | 0.94× | |
| 10 | Aragon | ~80K | 0.92× | |
| 11 | Extremadura | ~70K | 0.92× | |
| 12 | Castile and León | ~100K | 0.91× | |
| 13 | La Rioja | ~20K | 0.90× | |
| 14 | Cantabria | ~40K | 0.89× | |
| 15 | Basque Autonomous Country | ~100K | 0.88× | |
| 16 | Principality of Asturias | ~70K | 0.87× | |
| 17 | Navarre | ~40K | 0.84× |
The strongest cross-interests of the Candy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slope | Music & Radio | 11.27× | ||
| 02 | Birthday cake | Food & Beverages | 7.42× | ||
| 03 | Sunday Brunch | Kids & Family | 5.77× | ||
| 04 | Chocolate cake | Food & Beverages | 5.37× | ||
| 05 | Cake decorating | Food & Beverages | 4.71× | ||
| 06 | Confectionery | Food & Beverages | 4.31× | ||
| 07 | Flour | Food & Beverages | 2.82× | ||
| 08 | Lunch | Food & Beverages | 2.79× | ||
| 09 | Pastry | Food & Beverages | 2.56× | ||
| 10 | Local food | Food & Beverages | 2.55× | ||
| 11 | Cookbook | Food & Beverages | 2.48× | ||
| 12 | Cake | Food & Beverages | 2.35× | ||
| 13 | Culinary art | Arts & Culture | 2.23× | ||
| 14 | Desserts | Food & Beverages | 1.97× | ||
| 15 | Primark | Shopping | 1.96× | ||
| 16 | Aldi | Shopping | 1.87× | ||
| 17 | Mercadona | Shopping | 1.86× | ||
| 18 | Motherhood | Kids & Family | 1.75× | ||
| 19 | Harry Potter | Movies & TV | 1.72× | ||
| 20 | Eating | Food & Beverages | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.56× | |
| Spirituality | BALANCE | 1.43× | |
| Extroversion | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Career Orientation | POWER | 0.84× | |
| Luxury Orientation | PREMIUM | 0.86× |
Candy has an estimated audience of 3,423,282 people in Spain, concentrated in Catalonia and Andalusia.
69.2% of Candy fans are female, 30.8% are male, with an average age of 42.2 years.
Candy fans show strongest brand affinity for Confectionery (4.31×), Slope (11.27×), and Birthday cake (7.42×) over the country average.
Candy fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~700K), and Comunidad Valenciana (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Candy itself, the audience over-indexes on Slope (11.27×), Birthday cake (7.42×), Chocolate cake (5.37×), and Culinary art (2.23×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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