Candy Audience in Germany
A data profile of the people who buy, follow and care about Candy in Germany — modelled from more than twelve digital signal sources. Candy has an estimated audience of 5,842,418 people in Germany.
The average Candy fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Confectionery, Rossmann, Deichmann, with strongest over-indexing on Confectionery (2.64× the country average).
Demographically, the Candy audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Candy fan in Germany is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Confectionery.
At a glance
The key figures that characterise the Candy profile in Germany.
Search interest · 12-month trend
Demographics of Candy fans
67.7% are female, 32.3% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 38.8 |
| Estimated audience size | 5,842,418 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Candy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
Geography
Where the Candy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~500K | 1.18× | |
| 02 | Bremen | ~60K | 1.13× | |
| 03 | Nordrhein-Westfalen | ~1.5M | 1.11× | |
| 04 | Rheinland-Pfalz | ~300K | 1.10× | |
| 05 | Berlin | ~300K | 1.06× | |
| 06 | Schleswig-Holstein | ~200K | 1.05× | |
| 07 | Saarland | ~70K | 1.01× | |
| 08 | Hamburg | ~100K | 1.00× | |
| 09 | Bayern | ~900K | 0.99× | |
| 10 | Baden-Württemberg | ~800K | 0.98× | |
| 11 | Brandenburg | ~200K | 0.98× | |
| 12 | Thüringen | ~100K | 0.93× | |
| 13 | Sachsen-Anhalt | ~100K | 0.92× | |
| 14 | Sachsen | ~300K | 0.89× | |
| 15 | Mecklenburg-Vorpommern | ~100K | 0.87× | |
| 16 | Niedersachsen | ~500K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Candy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Confectionery | Food & Beverages | 2.64× | ||
| 02 | Nutella | Food & Beverages | 2.31× | ||
| 03 | Cookie | Food & Beverages | 1.97× | ||
| 04 | Aleppo | Travel & Leisure | 1.96× | ||
| 05 | Damascus | Travel & Leisure | 1.89× | ||
| 06 | Pampers | Kids & Family | 1.87× | ||
| 07 | Sugar | Food & Beverages | 1.80× | ||
| 08 | Energy bar | Food & Beverages | 1.75× | ||
| 09 | Cupcake | Food & Beverages | 1.69× | ||
| 10 | Flour | Food & Beverages | 1.68× | ||
| 11 | Ice cream | Food & Beverages | 1.66× | ||
| 12 | Pastry | Food & Beverages | 1.64× | ||
| 13 | Cupra | Cars & Mobility | 1.63× | ||
| 14 | Chocolate | Food & Beverages | 1.58× | ||
| 15 | Rossmann | Shopping | 1.57× | ||
| 16 | Parental leave | Kids & Family | 1.57× | ||
| 17 | Ernsting's family | Shopping | 1.56× | ||
| 18 | Deichmann | Shopping | 1.53× | ||
| 19 | McDonald's | Food & Beverages | 1.53× | ||
| 20 | Cake | Food & Beverages | 1.53× |
Personality of the Candy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.06× | |
| Indulgence | JOY | 1.04× | |
| Family Orientation | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Career Orientation | POWER | 0.60× | |
| Individualism | JOY | 0.61× |
Frequently asked questions
How many fans does Candy have in Germany?
Candy has an estimated audience of 5,842,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Candy fans?
67.7% of Candy fans are female, 32.3% are male, with an average age of 38.8 years.
Which brands do Candy fans like most?
Candy fans show strongest brand affinity for Confectionery (2.64×), Rossmann (1.57×), and Deichmann (1.53×) over the country average.
Where do Candy fans live in Germany?
Candy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Candy fans also like?
Beyond Candy itself, the audience over-indexes on Rossmann (1.57×), Deichmann (1.53×), McDonald's (1.53×), and Cake (1.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Candy audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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