Candy Audience in Germany
Candy has an estimated audience of 5,842,418 people in Germany. 67.7% are female, 32.3% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Confectionery, Rossmann, Deichmann, Cake, Chocolate.
The average Candy fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Confectionery, Rossmann, Deichmann, with strongest over-indexing on Confectionery (2.64× the country average). Demographically, the Candy audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Candy fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 38.8 |
| Estimated audience size | 5,842,418 |
Audience persona
The typical Candy fan in Germany is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Confectionery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,447,153 | 1.13× |
| Bayern | 935,144 | 1× |
| Baden-Württemberg | 801,421 | 1.01× |
| Hessen | 534,833 | 1.2× |
| Niedersachsen | 466,598 | 0.82× |
| Rheinland-Pfalz | 323,211 | 1.1× |
| Berlin | 280,881 | 1.08× |
| Sachsen | 260,345 | 0.91× |
| Schleswig-Holstein | 222,283 | 1.06× |
| Brandenburg | 176,473 | 0.97× |
| Hamburg | 136,089 | 1.03× |
| Sachsen-Anhalt | 131,444 | 0.87× |
| Thüringen | 131,426 | 0.88× |
| Mecklenburg-Vorpommern | 88,202 | 0.79× |
| Saarland | 71,452 | 1× |
| Bremen | 58,572 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Confectionery | 2.64× | Food & Beverages |
| Rossmann | 1.57× | Shopping |
| Deichmann | 1.53× | Shopping |
| Cake | 1.53× | Food & Beverages |
| Chocolate | 1.58× | Food & Beverages |
| McDonald's | 1.53× | Food & Beverages |
| Cookie | 1.97× | Food & Beverages |
| Ernsting's family | 1.56× | Shopping |
| Pastry | 1.64× | Food & Beverages |
| Sugar | 1.8× | Food & Beverages |
| Pampers | 1.87× | Kids & Family |
| Cupcake | 1.69× | Food & Beverages |
| Damascus | 1.89× | Travel & Leisure |
| Parental leave | 1.57× | Kids & Family |
| Aleppo | 1.96× | Travel & Leisure |
| Ice cream | 1.66× | Food & Beverages |
| Nutella | 2.31× | Food & Beverages |
| Flour | 1.68× | Food & Beverages |
| Cupra | 1.63× | Cars & Mobility |
| Energy bar | 1.75× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.62 |
| DIY Mentality | THRILL | 1.33 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Sports Activity | POWER | 1.3 |
| Creativity | OPEN | 1.27 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
See Candy audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Candy have in Germany?
Candy has an estimated audience of 5,842,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Candy fans?
67.7% of Candy fans are female, 32.3% are male, with an average age of 38.8 years.
Which brands do Candy fans like most?
Candy fans show strongest brand affinity for Confectionery (2.64×), Rossmann (1.57×), and Deichmann (1.53×) over the country average.
Where do Candy fans live in Germany?
Candy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,447,153), Bayern (reach 935,144), and Baden-Württemberg (reach 801,421). These three regions account for the largest share of the active audience.
What other brands do Candy fans also like?
Beyond Candy itself, the audience over-indexes on Rossmann (1.57×), Deichmann (1.53×), Cake (1.53×), and Chocolate (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.