Sugar Audience in Germany
A data profile of the people who buy, follow and care about Sugar in Germany — modelled from more than twelve digital signal sources. Sugar has an estimated audience of 4,327,880 people in Germany.
The average Sugar fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.
Top brand affinities include Nature, Family, Tagesschau, with strongest over-indexing on Nature (1.99× the country average).
Demographically, the Sugar audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sugar fan in Germany is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Sugar profile in Germany.
Search interest · 12-month trend
Demographics of Sugar fans
66.9% are female, 33.1% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 39.0 |
| Estimated audience size | 4,327,880 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Sugar audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
Geography
Where the Sugar audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~700K | 2.06× | |
| 02 | Berlin | ~200K | 1.25× | |
| 03 | Rheinland-Pfalz | ~200K | 1.13× | |
| 04 | Bremen | ~40K | 1.01× | |
| 05 | Bayern | ~700K | 0.98× | |
| 06 | Hamburg | ~90K | 0.97× | |
| 07 | Nordrhein-Westfalen | ~900K | 0.95× | |
| 08 | Baden-Württemberg | ~600K | 0.94× | |
| 09 | Saarland | ~50K | 0.94× | |
| 10 | Brandenburg | ~100K | 0.92× | |
| 11 | Niedersachsen | ~400K | 0.90× | |
| 12 | Sachsen | ~200K | 0.89× | |
| 13 | Thüringen | ~90K | 0.86× | |
| 14 | Schleswig-Holstein | ~100K | 0.85× | |
| 15 | Sachsen-Anhalt | ~90K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~70K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sugar audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ginseng | Health | 12.27× | ||
| 02 | Mike Shinoda | Music & Radio | 11.29× | ||
| 03 | Hot chocolate | Food & Beverages | 4.16× | ||
| 04 | Chocolate brownie | Food & Beverages | 3.31× | ||
| 05 | Cupcake | Food & Beverages | 2.72× | ||
| 06 | Confectionery | Food & Beverages | 2.70× | ||
| 07 | Pastry | Food & Beverages | 2.36× | ||
| 08 | Biology | Health | 2.32× | ||
| 09 | Desserts | Food & Beverages | 2.21× | ||
| 10 | Lodging | Travel & Leisure | 2.11× | ||
| 11 | Vacations | Travel & Leisure | 2.03× | ||
| 12 | Nature | Home & Garden | 1.99× | ||
| 13 | Müller (company) | Food & Beverages | 1.90× | ||
| 14 | Kitchen | Home & Garden | 1.82× | ||
| 15 | Family | Kids & Family | 1.73× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 17 | Technology & Electronics | 1.69× | |||
| 18 | Netto Marken-Discount | Shopping | 1.65× | ||
| 19 | Tagesschau | Movies & TV | 1.60× | ||
| 20 | Fast food | Food & Beverages | 1.58× |
Personality of the Sugar audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Extroversion | THRILL | 1.35× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.89× | |
| Sports Activity | POWER | 0.90× | |
| Social Media Usage | JOY | 0.91× |
Frequently asked questions
How many fans does Sugar have in Germany?
Sugar has an estimated audience of 4,327,880 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Sugar fans?
66.9% of Sugar fans are female, 33.1% are male, with an average age of 39.0 years.
Which brands do Sugar fans like most?
Sugar fans show strongest brand affinity for Nature (1.99×), Family (1.73×), and Tagesschau (1.6×) over the country average.
Where do Sugar fans live in Germany?
Sugar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Hessen (reach ~700K), and Bayern (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Sugar fans also like?
Beyond Sugar itself, the audience over-indexes on Family (1.73×), Tagesschau (1.6×), Müller (company) (1.9×), and Netto Marken-Discount (1.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Spice audiences in Germany
- Herb (2,231,227)
- Honey (1,477,726)
- Safran (1,112,314)
- Olive oil (1,054,859)
- Vanilla extract (614,457)
See Sugar audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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