Sugar Audience in Germany
Sugar has an estimated audience of 4,327,880 people in Germany. 66.9% are female, 33.1% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Stradivarius, Škoda Kodiaq, Preacher (comics), Snow White (Fables).
The average Sugar fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Home Office (1.56× the country average). Demographically, the Sugar audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Sugar fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 39.0 |
| Estimated audience size | 4,327,880 |
Audience persona
The typical Sugar fan in Germany is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 944,618 | 1× |
| Bayern | 728,273 | 1.05× |
| Baden-Württemberg | 585,516 | 0.99× |
| Hessen | 582,049 | 1.76× |
| Niedersachsen | 385,030 | 0.92× |
| Berlin | 278,648 | 1.44× |
| Rheinland-Pfalz | 234,075 | 1.08× |
| Sachsen | 190,509 | 0.9× |
| Schleswig-Holstein | 127,458 | 0.82× |
| Brandenburg | 125,601 | 0.94× |
| Hamburg | 98,373 | 1.01× |
| Sachsen-Anhalt | 90,694 | 0.81× |
| Thüringen | 85,783 | 0.78× |
| Mecklenburg-Vorpommern | 60,752 | 0.74× |
| Saarland | 44,719 | 0.84× |
| Bremen | 34,836 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.56× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.32× | Cars & Mobility |
| Preacher (comics) | 7.17× | Literature |
| Snow White (Fables) | 1.77× | Literature |
| Keeper (password manager) | 3.27× | Technology & Electronics |
| Esra Erol | 4.13× | Movies & TV |
| Home Delivery | 1.81× | Food & Beverages |
| Corfu (regional unit) | 2.01× | Travel & Leisure |
| Este, Veneto | 1.54× | Travel & Leisure |
| Euphonium | 6.6× | Music & Radio |
| Molly Hatchet | 7.58× | Music & Radio |
| Cachorro | 2.03× | Pets & Animals |
| Volvo V60 | 2.66× | Cars & Mobility |
| Hauptschule | 4.21× | Kids & Family |
| Bank account | 1.59× | Business & Career |
| Hà Tĩnh | 6.72× | Travel & Leisure |
| Sixx | 1.53× | Movies & TV |
| Kieser Training | 1.91× | Sports |
| The Hunt (2012 film) | 1.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| DIY Mentality | THRILL | 1.39 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Design Affinity | PREMIUM | 1.33 |
| Pet Ownership | JOY | 1.32 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
See Sugar audiences in other countries
More Spice audiences in Germany
- Herb (2,231,227)
- Honey (1,477,726)
- Safran (1,086,397)
- Olive oil (1,054,859)
- Vanilla extract (600,582)
Frequently asked questions
How many fans does Sugar have in Germany?
Sugar has an estimated audience of 4,327,880 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sugar fans?
66.9% of Sugar fans are female, 33.1% are male, with an average age of 39.0 years.
Which brands do Sugar fans like most?
Sugar fans show strongest brand affinity for Home Office (1.56×), Stradivarius (1.97×), and Škoda Kodiaq (2.32×) over the country average.
Where do Sugar fans live in Germany?
Sugar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 944,618), Bayern (reach 728,273), and Baden-Württemberg (reach 585,516). These three regions account for the largest share of the active audience.
What other brands do Sugar fans also like?
Beyond Sugar itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.32×), Preacher (comics) (7.17×), and Snow White (Fables) (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.