Rascasse Audience Intelligence

Herb Audience in Germany

A data profile of the people who buy, follow and care about Herb in Germany — modelled from more than twelve digital signal sources. Herb has an estimated audience of 2,231,227 people in Germany.

#2among Spice in Germany#1751among Topic in Germany#152in Food & Beverages

The average Herb fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Netto Marken-Discount, Esso, with strongest over-indexing on Tagesschau (1.78× the country average).

Demographically, the Herb audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Herb fan in Germany is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herb profile in Germany.

Audience size
2.2M
in Germany
Gender
60.8%♀
39.2% male
Age
41.1
average years
Country rank
#2979
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herb fans

60.8% are female, 39.2% are male, average age 41.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Herb audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age41.1
Estimated audience size2,231,227
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Herb audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Herb audience comes from Germany.

Worldwide audience distribution share by country for Herb
CountryShare
United States20.8%
India5.5%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herb audience in Germany is strongest.

Fig. 05

Top regions by affinity

Herb fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.29×
02Baden-Württemberg~400K1.20×
03Bayern~400K1.18×
04Berlin~100K1.16×
05Hamburg~60K1.13×
06Bremen~20K1.10×
07Nordrhein-Westfalen~500K1.08×
08Niedersachsen~200K1.07×
09Rheinland-Pfalz~100K0.97×
10Thüringen~50K0.94×
11Schleswig-Holstein~70K0.92×
12Sachsen~100K0.89×
13Mecklenburg-Vorpommern~40K0.87×
14Saarland~20K0.86×
15Sachsen-Anhalt~50K0.85×
16Brandenburg~60K0.83×
Fig. 06

Affinity by region

Affinity by region — Herb, Germany
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herb audience
#·InterestCategoryAffinity×
01AperolFood & Beverages5.91×
02HerbalismHealth5.49×
03Tidal (service)Music & Radio4.61×
04Non-alcoholic beverageFood & Beverages4.43×
05Online food orderingFood & Beverages3.47×
06EssoCars & Mobility2.91×
07CateringFood & Beverages2.66×
08Robert RedfordMovies & TV2.64×
09SwimsuitFashion & Accessoires2.32×
10FocusNews2.03×
11DessertsFood & Beverages1.98×
12Labrador RetrieverPets & Animals1.97×
13French BulldogPets & Animals1.95×
14Ornamental plantHome & Garden1.90×
15Netto Marken-DiscountShopping1.89×
16KitchenHome & Garden1.89×
17TagesschauMovies & TV1.78×
18Müller (company)Food & Beverages1.70×
19TattoosFashion & Accessoires1.55×
20RedditInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herb audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
Community OrientationOPEN1.43×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herb audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
CreativityOPEN0.91×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herb have in Germany?

Herb has an estimated audience of 2,231,227 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Herb fans?

60.8% of Herb fans are female, 39.2% are male, with an average age of 41.1 years.

03

Which brands do Herb fans like most?

Herb fans show strongest brand affinity for Tagesschau (1.78×), Netto Marken-Discount (1.89×), and Esso (2.91×) over the country average.

04

Where do Herb fans live in Germany?

Herb fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Herb fans also like?

Beyond Herb itself, the audience over-indexes on Netto Marken-Discount (1.89×), Esso (2.91×), Müller (company) (1.7×), and Non-alcoholic beverage (4.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in Germany

See Herb audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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