Herb Audience in Germany
Herb has an estimated audience of 2,231,227 people in Germany. 60.8% are female, 39.2% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 3D printing, Unique Gifts, Progressive rock, Škoda Kodiaq, Birthday Gifts.
The average Herb fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 3D printing, Unique Gifts, Progressive rock, with strongest over-indexing on 3D printing (2.93× the country average). Demographically, the Herb audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Herb fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 41.1 |
| Estimated audience size | 2,231,227 |
Audience persona
The typical Herb fan in Germany is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for 3D printing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 534,273 | 1.09× |
| Bayern | 358,343 | 1× |
| Baden-Württemberg | 313,134 | 1.03× |
| Niedersachsen | 243,602 | 1.12× |
| Hessen | 236,307 | 1.39× |
| Berlin | 130,206 | 1.31× |
| Rheinland-Pfalz | 105,574 | 0.94× |
| Sachsen | 91,383 | 0.84× |
| Schleswig-Holstein | 75,035 | 0.94× |
| Hamburg | 61,058 | 1.21× |
| Brandenburg | 53,950 | 0.78× |
| Thüringen | 50,863 | 0.89× |
| Sachsen-Anhalt | 45,353 | 0.78× |
| Mecklenburg-Vorpommern | 32,902 | 0.77× |
| Bremen | 21,935 | 1.15× |
| Saarland | 20,584 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 2.93× | Technology & Electronics |
| Unique Gifts | 1.84× | Shopping |
| Progressive rock | 1.93× | Music & Radio |
| Škoda Kodiaq | 2.21× | Cars & Mobility |
| Birthday Gifts | 1.7× | Kids & Family |
| Video izle | 2.78× | |
| Sixx | 2.54× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 3.42× | Politics & Society |
| Snow White (Fables) | 1.77× | Literature |
| Home Delivery | 1.85× | Food & Beverages |
| YouGov | 4.19× | Business & Career |
| Esra Erol | 2.85× | Movies & TV |
| Eco Friendly Living | 1.87× | Home & Garden |
| Jaguar F-Pace | 3.11× | Cars & Mobility |
| EVO Fitness | 3.95× | Sports |
| Homesteading | 2.85× | Home & Garden |
| Cachorro | 1.56× | Pets & Animals |
| Justice | 1.6× | Politics & Society |
| Hakone, Kanagawa | 2.66× | Travel & Leisure |
| Buying a House | 2.48× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.84 |
| Design Affinity | PREMIUM | 1.56 |
| Healthy Lifestyle | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.52 |
| Sports Activity | POWER | 1.45 |
| Pet Ownership | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.2% |
See Herb audiences in other countries
More Spice audiences in Germany
- Sugar (4,327,880)
- Honey (1,477,726)
- Safran (1,086,397)
- Olive oil (1,054,859)
- Vanilla extract (600,582)
Frequently asked questions
How many fans does Herb have in Germany?
Herb has an estimated audience of 2,231,227 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Herb fans?
60.8% of Herb fans are female, 39.2% are male, with an average age of 41.1 years.
Which brands do Herb fans like most?
Herb fans show strongest brand affinity for 3D printing (2.93×), Unique Gifts (1.84×), and Progressive rock (1.93×) over the country average.
Where do Herb fans live in Germany?
Herb fans in Germany are most concentrated in Nordrhein-Westfalen (reach 534,273), Bayern (reach 358,343), and Baden-Württemberg (reach 313,134). These three regions account for the largest share of the active audience.
What other brands do Herb fans also like?
Beyond Herb itself, the audience over-indexes on Unique Gifts (1.84×), Progressive rock (1.93×), Škoda Kodiaq (2.21×), and Birthday Gifts (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.