A data profile of the people who buy, follow and care about Herb in United Kingdom — modelled from more than twelve digital signal sources. Herb has an estimated audience of 6,421,725 people in United Kingdom.
The average Herb fan in United Kingdom is 46.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, West Midlands.
Top brand affinities include Wikipedia, Hobby, Vegetable, with strongest over-indexing on Wikipedia (3.54× the country average).
Demographically, the Herb audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Herb fan in United Kingdom is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Herb profile in United Kingdom.
66.2% are female, 33.8% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 46.8 |
| Estimated audience size | 6,421,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Herb audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.2% |
Where the Herb audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 2.39× | |
| 02 | Wales | ~400K | 1.12× | |
| 03 | Yorkshire and the Humber | ~600K | 1.08× | |
| 04 | England | ~5M | 1.04× | |
| 05 | Scotland | ~600K | 0.97× | |
| 06 | North East | ~200K | 0.94× | |
| 07 | East Midlands | ~400K | 0.89× | |
| 08 | Northern Ireland | ~200K | 0.89× | |
| 09 | South East | ~700K | 0.86× | |
| 10 | South West | ~400K | 0.79× | |
| 11 | East of England | ~400K | 0.74× | |
| 12 | North West | ~300K | 0.48× |
The strongest cross-interests of the Herb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.54× | ||
| 02 | Adoption | Kids & Family | 2.84× | ||
| 03 | Fish and chips | Food & Beverages | 2.69× | ||
| 04 | Sketch comedy | Movies & TV | 2.69× | ||
| 05 | Risk management | Business & Career | 2.61× | ||
| 06 | Refrigerator | Home & Garden | 2.56× | ||
| 07 | Esso | Cars & Mobility | 2.35× | ||
| 08 | Satire | Literature | 2.33× | ||
| 09 | Vegetable | Food & Beverages | 2.22× | ||
| 10 | Mother's Day | Kids & Family | 2.21× | ||
| 11 | Mobile home | Cars & Mobility | 2.09× | ||
| 12 | Hobby | Home & Garden | 2.05× | ||
| 13 | Volunteering | Politics & Society | 2.01× | ||
| 14 | Distilled beverage | Food & Beverages | 1.83× | ||
| 15 | William Hill (bookmaker) | Games | 1.80× | ||
| 16 | Internet & Social Media | 1.77× | |||
| 17 | Aldi | Shopping | 1.70× | ||
| 18 | Kitchen | Home & Garden | 1.67× | ||
| 19 | Organic food | Food & Beverages | 1.67× | ||
| 20 | Politics | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Healthy Lifestyle | BALANCE | 1.34× | |
| Tradition | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Sports Activity | POWER | 0.95× |
Herb has an estimated audience of 6,421,725 people in United Kingdom, concentrated in England and South East.
66.2% of Herb fans are female, 33.8% are male, with an average age of 46.8 years.
Herb fans show strongest brand affinity for Wikipedia (3.54×), Hobby (2.05×), and Vegetable (2.22×) over the country average.
Herb fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~700K), and West Midlands (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Herb itself, the audience over-indexes on Hobby (2.05×), Vegetable (2.22×), Refrigerator (2.56×), and Kitchen (1.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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