A data profile of the people who buy, follow and care about Risk management in United Kingdom — modelled from more than twelve digital signal sources. Risk management has an estimated audience of 5,427,317 people in United Kingdom.
The average Risk management fan in United Kingdom is 46.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Human capital, Toolstation, Wikipedia, with strongest over-indexing on Human capital (30.2× the country average).
Demographically, the Risk management audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Risk management fan in United Kingdom is balanced, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Human capital.
The key figures that characterise the Risk management profile in United Kingdom.
50.2% are female, 49.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 46.5 |
| Estimated audience size | 5,427,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Risk management audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.8% |
| United Kingdom | 7.0% |
| India | 5.6% |
Where the Risk management audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.52× | |
| 02 | England | ~4M | 1.39× | |
| 03 | North West | ~700K | 1.19× | |
| 04 | South East | ~800K | 1.11× | |
| 05 | South West | ~500K | 1.02× | |
| 06 | East of England | ~500K | 0.98× | |
| 07 | Scotland | ~500K | 0.98× | |
| 08 | East Midlands | ~400K | 0.98× | |
| 09 | Northern Ireland | ~200K | 0.94× | |
| 10 | Wales | ~300K | 0.84× | |
| 11 | North East | ~200K | 0.81× | |
| 12 | West Midlands | ~200K | 0.79× | |
| 13 | Yorkshire and the Humber | ~300K | 0.75× |
The strongest cross-interests of the Risk management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Human capital | Business & Career | 30.20× | ||
| 02 | Cyndi Lauper | Music & Radio | 14.25× | ||
| 03 | Olivia Newton-John | Music & Radio | 11.27× | ||
| 04 | Awareness | Health | 10.49× | ||
| 05 | Barry Manilow | Music & Radio | 9.90× | ||
| 06 | Human resources | Business & Career | 9.01× | ||
| 07 | Human resource management | Business & Career | 8.54× | ||
| 08 | Mentorship | Kids & Family | 6.20× | ||
| 09 | Institute of technology | Business & Career | 6.08× | ||
| 10 | Wikipedia | Internet & Social Media | 4.36× | ||
| 11 | Individual | Politics & Society | 4.02× | ||
| 12 | Toolstation | Home & Garden | 3.91× | ||
| 13 | Corporation | Business & Career | 3.85× | ||
| 14 | National Lottery (United Kingdom) | Games | 3.26× | ||
| 15 | Screwfix | Home & Garden | 3.20× | ||
| 16 | National Lottery | Games | 3.16× | ||
| 17 | Economics | Business & Career | 3.15× | ||
| 18 | Financial services | Business & Career | 3.15× | ||
| 19 | Training | Sports | 2.90× | ||
| 20 | Employment | Business & Career | 2.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.93× | |
| Spirituality | BALANCE | 2.50× | |
| Career Orientation | POWER | 2.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.99× | |
| Design Affinity | PREMIUM | 0.99× | |
| Mindfulness | BALANCE | 1.01× |
Risk management has an estimated audience of 5,427,317 people in United Kingdom, concentrated in England and Greater London.
50.2% of Risk management fans are female, 49.8% are male, with an average age of 46.5 years.
Risk management fans show strongest brand affinity for Human capital (30.2×), Toolstation (3.91×), and Wikipedia (4.36×) over the country average.
Risk management fans in United Kingdom are most concentrated in England (reach ~4M), Greater London (reach ~1M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Risk management itself, the audience over-indexes on Toolstation (3.91×), Wikipedia (4.36×), Institute of technology (6.08×), and Individual (4.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Risk management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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