Rascasse Audience Intelligence

Risk management Audience in United States

A data profile of the people who buy, follow and care about Risk management in United States — modelled from more than twelve digital signal sources. Risk management has an estimated audience of 23,229,736 people in United States.

#64among Field of study in United States#922among Topic in United States#153in Business & Career

The average Risk management fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Price, Private equity, Insurance, with strongest over-indexing on Price (5.1× the country average).

Demographically, the Risk management audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Risk management fan in United States is balanced, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Price.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Risk management profile in United States.

Audience size
23.2M
in United States
Gender
46.6%♀
53.4% male
Age
45.6
average years
Country rank
#1347
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Risk management fans

46.6% are female, 53.4% are male, average age 45.6.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Risk management audience in United States
MetricValue
Female46.6%
Male53.4%
Average age45.6
Estimated audience size23,229,736
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Risk management audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4923%
50+37%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Risk management audience comes from United States.

Worldwide audience distribution share by country for Risk management
CountryShare
United States29.8%
United Kingdom7.0%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Risk management audience in United States is strongest.

Fig. 05

Top regions by affinity

Risk management fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.77×
02Virginia~800K1.47×
03Georgia~1M1.35×
04Maryland~500K1.33×
05New York~1.5M1.27×
06North Carolina~800K1.19×
07Alaska~60K1.19×
08Texas~2.5M1.15×
09Louisiana~300K1.15×
10Nevada~200K1.11×
11California~3M1.10×
12Alabama~400K1.10×
13Kansas~200K1.10×
14Florida~1.5M1.09×
15New Jersey~600K1.09×
16Utah~200K1.08×
17Hawaii~100K1.08×
18Massachusetts~500K1.06×
19New Mexico~100K1.05×
20Arizona~500K1.04×
21Pennsylvania~800K1.00×
22Illinois~800K1.00×
23South Carolina~300K0.99×
24Delaware~60K0.98×
25North Dakota~50K0.98×
26Mississippi~200K0.97×
27Colorado~300K0.95×
28Oklahoma~200K0.95×
29Connecticut~200K0.95×
30Tennessee~400K0.93×
31Rhode Island~70K0.93×
32Montana~60K0.92×
33Kentucky~300K0.91×
34Iowa~200K0.91×
35Nebraska~100K0.91×
36Missouri~300K0.90×
37Washington~400K0.89×
38Oregon~200K0.88×
39South Dakota~50K0.88×
40Vermont~40K0.88×
41Indiana~400K0.87×
42New Hampshire~80K0.87×
43West Virginia~90K0.86×
44Wisconsin~300K0.84×
45Minnesota~300K0.84×
46Arkansas~200K0.84×
47Michigan~500K0.83×
48Idaho~100K0.83×
49Maine~70K0.83×
50Ohio~600K0.81×
Fig. 06

Affinity by region

Affinity by region — Risk management, United States
0.81×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Risk management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Risk management audience
#·InterestCategoryAffinity×
01Private equityBusiness & Career6.47×
02PriceShopping5.10×
03Financial servicesBusiness & Career2.60×
04InsuranceBusiness & Career2.31×
05EthicsBusiness & Career2.15×
06EconomicsBusiness & Career2.04×
07FinanceBusiness & Career1.99×
08MoneyBusiness & Career1.96×
09InvestmentBusiness & Career1.96×
10U.S. stateTravel & Leisure1.83×
11AutomobilesCars & Mobility1.77×
12MedicineBusiness & Career1.73×
13EmploymentBusiness & Career1.71×
14TelevisionsTechnology & Electronics1.60×
15Mobile phonesTechnology & Electronics1.52×
16Real estateBusiness & Career1.52×
17United StatesTravel & Leisure1.51×
18Social networkInternet & Social Media1.51×
19Rock musicMusic & Radio1.51×
20Home improvementHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Risk management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Risk management audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.96×
Need for SecurityCONSERVATISM1.63×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Risk management audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Luxury OrientationPREMIUM0.88×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Risk management have in United States?

Risk management has an estimated audience of 23,229,736 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Risk management fans?

46.6% of Risk management fans are female, 53.4% are male, with an average age of 45.6 years.

03

Which brands do Risk management fans like most?

Risk management fans show strongest brand affinity for Price (5.1×), Private equity (6.47×), and Insurance (2.31×) over the country average.

04

Where do Risk management fans live in United States?

Risk management fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Risk management fans also like?

Beyond Risk management itself, the audience over-indexes on Private equity (6.47×), Insurance (2.31×), Financial services (2.6×), and U.S. state (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Risk management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Risk management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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