Price Audience in United States

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Price has an estimated audience of 63,424,212 people in United States. 54.8% are female, 45.2% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, DeviantArt.

The average Price fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (19.66× the country average). Demographically, the Price audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Price fans

Demographic split for Price audience in United States
MetricValue
Female54.8%
Male45.2%
Average age41.9
Estimated audience size63,424,212

Audience persona

The typical Price fan in United States is balanced, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Price in United States
RegionReachAffinity
California9,833,0831.41×
Texas7,429,1881.36×
Florida4,883,2821.14×
New York3,315,4150.94×
Illinois2,296,3691.09×
Georgia2,153,5051.1×
North Carolina1,993,1511.04×
Pennsylvania1,850,9590.87×
Arizona1,685,8801.3×
Ohio1,666,0350.85×
Michigan1,565,8920.94×
Virginia1,434,0270.93×
Utah1,414,8952.49×
New Jersey1,399,3190.87×
Tennessee1,325,5581.04×
Washington1,249,8290.98×
Indiana1,162,6721×
Missouri1,079,6721.06×
Colorado1,000,8491×
South Carolina987,0541.03×
Massachusetts962,1940.77×
Alabama934,5251.05×
Maryland924,4210.85×
Louisiana870,0941.06×
Kentucky852,8251.07×
Wisconsin802,9080.84×
Nevada799,6201.3×
Oklahoma784,8071.11×
Minnesota764,4060.84×
Oregon760,7801.05×
Arkansas608,5591.16×
Mississippi572,1031.09×
Kansas539,5641.08×
Connecticut533,1840.84×
Iowa477,7210.91×
New Mexico427,7091.34×
Idaho324,7151.02×
West Virginia299,3291.01×
Nebraska278,2790.87×
Hawaii226,1340.83×
New Hampshire172,8150.69×
Rhode Island163,9890.81×
Maine158,5370.7×
Delaware152,7610.87×
Washington, District of Columbia143,8680.75×
Montana141,4600.8×
South Dakota104,9420.72×
North Dakota100,8800.77×
Alaska91,4730.67×
Vermont86,3200.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Price audience
BrandAffinityCategory
Capital One19.66×Business & Career
CarGurus22.63×Cars & Mobility
Google Maps14.75×Internet & Social Media
Indeed.com13.01×Business & Career
DeviantArt16.6×Internet & Social Media
Circle K15.48×Shopping
Enterprise Rent-A-Car13.3×Cars & Mobility
Khan Academy17.21×Business & Career
AccuWeather13.18×Home & Garden
Billy Bob Thornton17.65×Movies & TV
Bruce Willis14.58×Movies & TV
Aaron Rodgers12.79×Sports
Beetlejuice9.44×Movies & TV
Diane Keaton11.98×Movies & TV
Google News11.2×News
ICloud16.8×Technology & Electronics
Demi Moore14.83×Movies & TV
Blake Lively15.5×Movies & TV
Jeff Bezos17.31×Business & Career
Matthew McConaughey13.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Price audience
TraitClusterScore
Price SensitivityPREMIUM1.23
ExtroversionTHRILL1.17
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.07
Family OrientationCONSERVATISM1.06
SustainabilityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Price
CountryShare
United States22.7%
Brazil6.0%
United Kingdom5.5%

See Price audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Price have in United States?

Price has an estimated audience of 63,424,212 people in United States, concentrated in California and Texas.

What is the gender split and age of Price fans?

54.8% of Price fans are female, 45.2% are male, with an average age of 41.9 years.

Which brands do Price fans like most?

Price fans show strongest brand affinity for Capital One (19.66×), CarGurus (22.63×), and Google Maps (14.75×) over the country average.

Where do Price fans live in United States?

Price fans in United States are most concentrated in California (reach 9,833,083), Texas (reach 7,429,188), and Florida (reach 4,883,282). These three regions account for the largest share of the active audience.

What other brands do Price fans also like?

Beyond Price itself, the audience over-indexes on CarGurus (22.63×), Google Maps (14.75×), Indeed.com (13.01×), and DeviantArt (16.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.