Price Audience in United States

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Price has an estimated audience of 63,424,212 people in United States. 54.8% are female, 45.2% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Wok, Grinch.

The average Price fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (17.52× the country average). Demographically, the Price audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Price fans

Demographic split for Price audience in United States
MetricValue
Female54.8%
Male45.2%
Average age41.9
Estimated audience size63,424,212

Audience persona

The typical Price fan in United States is balanced, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Price in United States
RegionReachAffinity
California9,833,0831.41×
Texas7,429,1881.36×
Florida4,883,2821.14×
New York3,315,4150.94×
Illinois2,296,3691.09×
Georgia2,153,5051.1×
North Carolina1,993,1511.04×
Pennsylvania1,850,9590.87×
Arizona1,685,8801.3×
Ohio1,666,0350.85×
Michigan1,565,8920.94×
Virginia1,434,0270.93×
Utah1,414,8952.49×
New Jersey1,399,3190.87×
Tennessee1,325,5581.04×
Washington1,249,8290.98×
Indiana1,162,6721×
Missouri1,079,6721.06×
Colorado1,000,8491×
South Carolina987,0541.03×
Massachusetts962,1940.77×
Alabama934,5251.05×
Maryland924,4210.85×
Louisiana870,0941.06×
Kentucky852,8251.07×
Wisconsin802,9080.84×
Nevada799,6201.3×
Oklahoma784,8071.11×
Minnesota764,4060.84×
Oregon760,7801.05×
Arkansas608,5591.16×
Mississippi572,1031.09×
Kansas539,5641.08×
Connecticut533,1840.84×
Iowa477,7210.91×
New Mexico427,7091.34×
Idaho324,7151.02×
West Virginia299,3291.01×
Nebraska278,2790.87×
Hawaii226,1340.83×
New Hampshire172,8150.69×
Rhode Island163,9890.81×
Maine158,5370.7×
Delaware152,7610.87×
Washington, District of Columbia143,8680.75×
Montana141,4600.8×
South Dakota104,9420.72×
North Dakota100,8800.77×
Alaska91,4730.67×
Vermont86,3200.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Price audience
BrandAffinityCategory
Governor of Michigan17.52×Politics & Society
Goop12.54×Internet & Social Media
Vocal harmony9.05×Music & Radio
Wok12.3×Food & Beverages
Grinch7.46×Movies & TV
Google Home9.85×Technology & Electronics
Hibachi11.39×Food & Beverages
headspace13.45×Health
Historic site6.07×Arts & Culture
Grace Slick12.29×Music & Radio
Hipster13.45×Politics & Society
Cherish (group)15.09×Music & Radio
El Paso County, Colorado17.61×Travel & Leisure
Israel2.65×Travel & Leisure
Fairy godmother9.11×Literature
TV Fanatic12.44×Movies & TV
No Escape (1994 film)12.35×Movies & TV
Guitarist (magazine)12.19×Music & Radio
La Jolla9.43×Travel & Leisure
Kikar HaShabbat14.65×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Price audience
TraitClusterScore
Price SensitivityPREMIUM1.23
ExtroversionTHRILL1.17
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.07
Family OrientationCONSERVATISM1.06
SustainabilityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Price
CountryShare
United States22.7%
Brazil6.0%
United Kingdom5.5%

See Price audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Price have in United States?

Price has an estimated audience of 63,424,212 people in United States, concentrated in California and Texas.

What is the gender split and age of Price fans?

54.8% of Price fans are female, 45.2% are male, with an average age of 41.9 years.

Which brands do Price fans like most?

Price fans show strongest brand affinity for Governor of Michigan (17.52×), Goop (12.54×), and Vocal harmony (9.05×) over the country average.

Where do Price fans live in United States?

Price fans in United States are most concentrated in California (reach 9,833,083), Texas (reach 7,429,188), and Florida (reach 4,883,282). These three regions account for the largest share of the active audience.

What other brands do Price fans also like?

Beyond Price itself, the audience over-indexes on Goop (12.54×), Vocal harmony (9.05×), Wok (12.3×), and Grinch (7.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.