A data profile of the people who buy, follow and care about Constitution in United States — modelled from more than twelve digital signal sources. Constitution has an estimated audience of 9,541,394 people in United States.
The average Constitution fan in United States is 50.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pension, Price, U.S. state, with strongest over-indexing on Pension (8.07× the country average).
Demographically, the Constitution audience skews balanced with an average age of 50.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Constitution fan in United States is balanced, around 50.8 years old, with strong Patriotism tendencies and a notable affinity for Pension.
The key figures that characterise the Constitution profile in United States.
46.8% are female, 53.2% are male, average age 50.8.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 50.8 |
| Estimated audience size | 9,541,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 7% | |
| 30-39 | 12% | |
| 40-49 | 20% | |
| 50+ | 56% |
of the worldwide Constitution audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.2% |
| United Kingdom | 5.4% |
| Australia | 4.0% |
Where the Constitution audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~40K | 1.35× | |
| 02 | Virginia | ~300K | 1.29× | |
| 03 | Kentucky | ~200K | 1.26× | |
| 04 | Texas | ~1M | 1.16× | |
| 05 | Indiana | ~200K | 1.16× | |
| 06 | Oklahoma | ~100K | 1.13× | |
| 07 | Utah | ~100K | 1.12× | |
| 08 | Kansas | ~80K | 1.12× | |
| 09 | North Carolina | ~300K | 1.10× | |
| 10 | West Virginia | ~50K | 1.10× | |
| 11 | North Dakota | ~20K | 1.09× | |
| 12 | Pennsylvania | ~300K | 1.08× | |
| 13 | Michigan | ~300K | 1.08× | |
| 14 | Idaho | ~50K | 1.06× | |
| 15 | Georgia | ~300K | 1.04× | |
| 16 | Missouri | ~200K | 1.04× | |
| 17 | California | ~1M | 1.03× | |
| 18 | Maryland | ~200K | 1.03× | |
| 19 | South Carolina | ~100K | 1.03× | |
| 20 | Nebraska | ~50K | 1.03× | |
| 21 | Arizona | ~200K | 1.02× | |
| 22 | Washington | ~200K | 1.02× | |
| 23 | Illinois | ~300K | 1.01× | |
| 24 | Ohio | ~300K | 0.99× | |
| 25 | Arkansas | ~80K | 0.99× | |
| 26 | South Dakota | ~20K | 0.98× | |
| 27 | Alaska | ~20K | 0.98× | |
| 28 | Florida | ~600K | 0.97× | |
| 29 | Rhode Island | ~30K | 0.97× | |
| 30 | Connecticut | ~90K | 0.96× | |
| 31 | New Hampshire | ~40K | 0.96× | |
| 32 | Montana | ~30K | 0.96× | |
| 33 | Massachusetts | ~200K | 0.95× | |
| 34 | Alabama | ~100K | 0.94× | |
| 35 | Hawaii | ~40K | 0.94× | |
| 36 | Maine | ~30K | 0.94× | |
| 37 | Oregon | ~100K | 0.93× | |
| 38 | New Mexico | ~40K | 0.92× | |
| 39 | Colorado | ~100K | 0.91× | |
| 40 | Delaware | ~20K | 0.91× | |
| 41 | Tennessee | ~200K | 0.90× | |
| 42 | Minnesota | ~100K | 0.90× | |
| 43 | Louisiana | ~100K | 0.90× | |
| 44 | New Jersey | ~200K | 0.89× | |
| 45 | Iowa | ~70K | 0.89× | |
| 46 | Mississippi | ~70K | 0.88× | |
| 47 | Nevada | ~80K | 0.87× | |
| 48 | Vermont | ~10K | 0.87× | |
| 49 | Wisconsin | ~100K | 0.84× | |
| 50 | New York | ~400K | 0.83× |
The strongest cross-interests of the Constitution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pension | Business & Career | 8.07× | ||
| 02 | Life insurance | Business & Career | 3.94× | ||
| 03 | United States Senate | Politics & Society | 3.68× | ||
| 04 | Price | Shopping | 3.19× | ||
| 05 | Election | Politics & Society | 3.16× | ||
| 06 | U.S. state | Travel & Leisure | 2.06× | ||
| 07 | Money | Business & Career | 1.94× | ||
| 08 | Employment | Business & Career | 1.93× | ||
| 09 | History | Literature | 1.90× | ||
| 10 | Medicine | Business & Career | 1.88× | ||
| 11 | Psychology | Business & Career | 1.82× | ||
| 12 | Nature | Home & Garden | 1.79× | ||
| 13 | United States | Travel & Leisure | 1.76× | ||
| 14 | Donald Trump | Politics & Society | 1.70× | ||
| 15 | Rock music | Music & Radio | 1.70× | ||
| 16 | Televisions | Technology & Electronics | 1.64× | ||
| 17 | Current events | Arts & Culture | 1.62× | ||
| 18 | Family | Kids & Family | 1.57× | ||
| 19 | Photography | Arts & Culture | 1.56× | ||
| 20 | Business | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| DIY Mentality | THRILL | 1.65× | |
| Community Orientation | OPEN | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Pet Ownership | JOY | 0.98× |
Constitution has an estimated audience of 9,541,394 people in United States, concentrated in California and Texas.
46.8% of Constitution fans are female, 53.2% are male, with an average age of 50.8 years.
Constitution fans show strongest brand affinity for Pension (8.07×), Price (3.19×), and U.S. state (2.06×) over the country average.
Constitution fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Constitution itself, the audience over-indexes on Price (3.19×), U.S. state (2.06×), United States (1.76×), and Life insurance (3.94×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Constitution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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