Rock music Audience in United States

Rock music logo

Rock music has an estimated audience of 108,887,606 people in United States. 52.1% are female, 47.9% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Crossroads Trading Company, Grand Turk Island, Motel Rocks, Unif, Gamma Phi Beta.

The average Rock music fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Crossroads Trading Company, Grand Turk Island, Motel Rocks, with strongest over-indexing on Crossroads Trading Company (1.59× the country average). Demographically, the Rock music audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rock music fans

Demographic split for Rock music audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.5
Estimated audience size108,887,606

Audience persona

The typical Rock music fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Crossroads Trading Company.

Top regions in United States

Top regions ranked by reach for Rock music in United States
RegionReachAffinity
California12,044,0791.01×
Texas10,069,5481.08×
Florida6,394,6010.87×
New York5,674,8500.93×
Pennsylvania3,899,0751.06×
North Carolina3,601,9061.1×
Ohio3,600,6131.07×
Illinois3,520,6580.97×
Georgia3,244,2880.97×
Michigan2,980,9011.05×
New Jersey2,625,2080.95×
Virginia2,441,4030.92×
Washington2,422,8161.11×
Tennessee2,372,1331.09×
Indiana2,341,4581.18×
Arizona2,201,1090.99×
Massachusetts2,111,5630.98×
Missouri1,922,7791.1×
Kentucky1,886,9611.38×
Minnesota1,832,8811.17×
Wisconsin1,738,1201.06×
Alabama1,553,3021.02×
Colorado1,552,9750.9×
Maryland1,543,8940.82×
South Carolina1,517,1930.93×
Louisiana1,417,1401.01×
Oklahoma1,388,8461.15×
Oregon1,223,7250.98×
Connecticut1,028,6670.94×
Arkansas997,0371.11×
Kansas978,0411.14×
Iowa972,8761.08×
Nevada968,5930.92×
Utah947,4600.97×
Mississippi914,8191.02×
West Virginia665,6881.31×
New Mexico621,7861.14×
Nebraska559,0891.02×
Idaho510,4770.93×
New Hampshire404,1590.94×
Hawaii377,7530.81×
Maine374,5510.96×
Rhode Island297,3430.86×
Montana274,3110.91×
South Dakota233,9860.93×
Delaware232,9950.78×
North Dakota231,0791.03×
Washington, District of Columbia228,3130.7×
Alaska217,5500.93×
Vermont188,8770.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock music audience
BrandAffinityCategory
Crossroads Trading Company1.59×
Grand Turk Island1.51×Travel & Leisure
Motel Rocks1.51×Fashion & Accessoires
Unif1.57×Fashion & Accessoires
Gamma Phi Beta1.75×Business & Career
Pi Kappa Alpha1.59×Business & Career
Alpha Xi Delta1.8×Business & Career
Lehigh University1.67×Business & Career
Wesleyan College1.8×Business & Career
Lazy Oaf1.59×Fashion & Accessoires
Red Bull Records1.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock music audience
TraitClusterScore
PatriotismCONSERVATISM1.31
Social Media UsageJOY1.22
IndividualismJOY1.2
LGBTQ+ IdentityOPEN1.16
Early Adopter MentalityPOWER1.13
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Rock music
CountryShare
United States22.8%
United Kingdom4.8%
Italy4.7%

See Rock music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Rock music have in United States?

Rock music has an estimated audience of 108,887,606 people in United States, concentrated in California and Texas.

What is the gender split and age of Rock music fans?

52.1% of Rock music fans are female, 47.9% are male, with an average age of 40.5 years.

Which brands do Rock music fans like most?

Rock music fans show strongest brand affinity for Crossroads Trading Company (1.59×), Grand Turk Island (1.51×), and Motel Rocks (1.51×) over the country average.

Where do Rock music fans live in United States?

Rock music fans in United States are most concentrated in California (reach 12,044,079), Texas (reach 10,069,548), and Florida (reach 6,394,601). These three regions account for the largest share of the active audience.

What other brands do Rock music fans also like?

Beyond Rock music itself, the audience over-indexes on Grand Turk Island (1.51×), Motel Rocks (1.51×), Unif (1.57×), and Gamma Phi Beta (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.