Rock music Audience in Brazil
Rock music has an estimated audience of 20,791,452 people in Brazil. 56.5% are female, 43.5% are male, average age 38.2. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Shopee, Real Madrid C.F., Lindås, Ney Matogrosso, Andressa Urach.
The average Rock music fan in Brazil is 38.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Shopee, Real Madrid C.F., Lindås, with strongest over-indexing on Shopee (3.84× the country average). Demographically, the Rock music audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock music fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 38.2 |
| Estimated audience size | 20,791,452 |
Audience persona
The typical Rock music fan in Brazil is more female, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Shopee.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,835,137 | 0.71× |
| Minas Gerais | 1,537,727 | 0.71× |
| Rio de Janeiro | 1,234,341 | 0.63× |
| Amazonas | 1,048,876 | 2.91× |
| Paraná | 947,171 | 0.75× |
| Rio Grande do Sul | 854,595 | 0.7× |
| Santa Catarina | 774,906 | 0.81× |
| Bahia | 723,698 | 0.53× |
| Goiás | 710,650 | 0.89× |
| Pernambuco | 624,366 | 0.66× |
| Ceará | 570,305 | 0.63× |
| Pará | 495,205 | 0.73× |
| Paraíba | 296,361 | 0.71× |
| Maranhão | 290,630 | 0.56× |
| Espírito Santo | 278,870 | 0.64× |
| Mato Grosso do Sul | 273,570 | 0.9× |
| Rio Grande do Norte | 271,547 | 0.78× |
| Federal District | 211,656 | 0.61× |
| Alagoas | 197,946 | 0.65× |
| Mato Grosso | 196,735 | 0.5× |
| Piauí | 195,409 | 0.68× |
| Amapá | 190,544 | 2.58× |
| Sergipe | 187,699 | 0.87× |
| Rondônia | 183,513 | 1.06× |
| Roraima | 168,248 | 2.87× |
| Tocantins | 161,126 | 1.17× |
| Acre | 127,293 | 1.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopee | 3.84× | Shopping |
| Real Madrid C.F. | 1.74× | Sports |
| Lindås | 4.29× | Travel & Leisure |
| Ney Matogrosso | 3.66× | Music & Radio |
| Andressa Urach | 2.93× | Fashion & Accessoires |
| Esporte Clube Juventude | 3.13× | Sports |
| Skirt | 3.3× | Fashion & Accessoires |
| Sampler (musical instrument) | 4.3× | Music & Radio |
| Saudade | 4.11× | Politics & Society |
| Clube do Remo | 2.92× | Sports |
| Quero | 3.65× | Travel & Leisure |
| Sport Club Internacional | 1.78× | Sports |
| Preta Gil | 1.84× | Music & Radio |
| Neymar | 1.74× | Sports |
| Creator deity | 3.05× | Politics & Society |
| Wholesale | 2.11× | Fashion & Accessoires |
| Crochet | 2.4× | Home & Garden |
| Minas Gerais | 3.07× | Travel & Leisure |
| CR Vasco da Gama | 1.61× | Sports |
| Fluminense FC | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.94 |
| Luxury Orientation | PREMIUM | 1.49 |
| Design Affinity | PREMIUM | 1.35 |
| Creativity | OPEN | 1.3 |
| Family Orientation | CONSERVATISM | 1.21 |
| Spirituality | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
See Rock music audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Pop music (18,688,938)
- Funk (17,587,130)
- Rhythm and blues music (17,256,333)
Frequently asked questions
How many fans does Rock music have in Brazil?
Rock music has an estimated audience of 20,791,452 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Rock music fans?
56.5% of Rock music fans are female, 43.5% are male, with an average age of 38.2 years.
Which brands do Rock music fans like most?
Rock music fans show strongest brand affinity for Shopee (3.84×), Real Madrid C.F. (1.74×), and Lindås (4.29×) over the country average.
Where do Rock music fans live in Brazil?
Rock music fans in Brazil are most concentrated in São Paulo (reach 3,835,137), Minas Gerais (reach 1,537,727), and Rio de Janeiro (reach 1,234,341). These three regions account for the largest share of the active audience.
What other brands do Rock music fans also like?
Beyond Rock music itself, the audience over-indexes on Real Madrid C.F. (1.74×), Lindås (4.29×), Ney Matogrosso (3.66×), and Andressa Urach (2.93×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.