A data profile of the people who buy, follow and care about Minas Gerais in Brazil — modelled from more than twelve digital signal sources. Minas Gerais has an estimated audience of 7,728,597 people in Brazil.
Minas Gerais has an estimated audience of 7,728,597 people in Brazil. 63.7% are female, 36.3% are male, average age 36.7. Top brand affinities: Instagram, Rock music, Country music, Pop music, Shopping malls.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (2.77× the country average).
Demographically, the Minas Gerais audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Individualism, Tradition.
The typical Minas Gerais fan in Brazil is more female, around 36.7 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Minas Gerais profile in Brazil.
63.7% are female, 36.3% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 36.7 |
| Estimated audience size | 7,728,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Minas Gerais audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 89.0% |
| Portugal | 3.8% |
| United States | 2.6% |
The strongest cross-interests of the Minas Gerais audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 3.07× | ||
| 02 | Country music | Music & Radio | 2.92× | ||
| 03 | Pop music | Music & Radio | 2.92× | ||
| 04 | Internet & Social Media | 2.77× | |||
| 05 | Hip hop music | Music & Radio | 2.63× | ||
| 06 | Shopping malls | Shopping | 2.48× | ||
| 07 | Soul music | Music & Radio | 2.48× | ||
| 08 | Medicine | Business & Career | 2.34× | ||
| 09 | Jazz music | Music & Radio | 2.19× | ||
| 10 | Action movies | Movies & TV | 2.19× | ||
| 11 | Basketball | Sports | 2.19× | ||
| 12 | Heavy metal music | Music & Radio | 2.19× | ||
| 13 | Entrepreneurship | Business & Career | 1.90× | ||
| 14 | Furniture | Home & Garden | 1.90× | ||
| 15 | Fragrances | Beauty & Wellness | 1.90× | ||
| 16 | Animated movies | Movies & TV | 1.90× | ||
| 17 | Microsoft | Technology & Electronics | 1.90× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.75× | ||
| 19 | Telecommunication | Technology & Electronics | 1.75× | ||
| 20 | Personal care | Health | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.43× | |
| Tradition | CONSERVATISM | 1.27× | |
| Social Media Usage | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Minas Gerais. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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