Microsoft Audience in Brazil

Demographics of Microsoft fans

Audience persona

The typical Microsoft fan in Brazil is balanced, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MSN.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Microsoft audiences in other countries

• Microsoft — Germany
• Microsoft — United States
• Microsoft — United Kingdom
• Microsoft — France
• Microsoft — Italy
• Microsoft — Spain
• Microsoft — Japan
• Microsoft — South Korea
• Microsoft — India
• Microsoft — Canada
• Microsoft — Mexico

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Frequently asked questions

How many fans does Microsoft have in Brazil?

Microsoft has an estimated audience of 11,156,047 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Microsoft fans?

53.6% of Microsoft fans are female, 46.4% are male, with an average age of 38.4 years.

Which brands do Microsoft fans like most?

Microsoft fans show strongest brand affinity for MSN (2.22×), Esporte Clube Vitória (1.63×), and Andressa Urach (1.9×) over the country average.

Where do Microsoft fans live in Brazil?

Microsoft fans in Brazil are most concentrated in São Paulo (reach 3,257,601), Minas Gerais (reach 1,180,004), and Rio de Janeiro (reach 1,035,378). These three regions account for the largest share of the active audience.

What other brands do Microsoft fans also like?

Beyond Microsoft itself, the audience over-indexes on Esporte Clube Vitória (1.63×), Andressa Urach (1.9×), Shopee (1.9×), and Maranhão (2.34×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.