A data profile of the people who buy, follow and care about Microsoft in Brazil — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 11,156,047 people in Brazil.
The average Microsoft fan in Brazil is 38.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include MSN, Esporte Clube Vitória, Gemini, with strongest over-indexing on MSN (2.22× the country average).
Demographically, the Microsoft audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Microsoft fan in Brazil is balanced, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MSN.
The key figures that characterise the Microsoft profile in Brazil.
53.6% are female, 46.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 38.4 |
| Estimated audience size | 11,156,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Microsoft audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 8.7% |
| India | 4.8% |
Where the Microsoft audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~100K | 1.13× | |
| 02 | São Paulo | ~3.5M | 1.12× | |
| 03 | Amapá | ~40K | 1.09× | |
| 04 | Acre | ~40K | 1.07× | |
| 05 | Goiás | ~500K | 1.06× | |
| 06 | Amazonas | ~200K | 1.06× | |
| 07 | Mato Grosso do Sul | ~200K | 1.06× | |
| 08 | Sergipe | ~100K | 1.06× | |
| 09 | Pará | ~400K | 1.03× | |
| 10 | Federal District | ~200K | 1.03× | |
| 11 | Roraima | ~30K | 1.03× | |
| 12 | Minas Gerais | ~1M | 1.02× | |
| 13 | Mato Grosso | ~200K | 1.01× | |
| 14 | Rio Grande do Sul | ~700K | 1.00× | |
| 15 | Paraíba | ~200K | 1.00× | |
| 16 | Rio de Janeiro | ~1M | 0.99× | |
| 17 | Pernambuco | ~500K | 0.99× | |
| 18 | Alagoas | ~200K | 0.98× | |
| 19 | Paraná | ~700K | 0.97× | |
| 20 | Espírito Santo | ~200K | 0.96× | |
| 21 | Maranhão | ~300K | 0.95× | |
| 22 | Rio Grande do Norte | ~200K | 0.95× | |
| 23 | Santa Catarina | ~500K | 0.94× | |
| 24 | Bahia | ~700K | 0.92× | |
| 25 | Ceará | ~400K | 0.89× | |
| 26 | Piauí | ~100K | 0.88× | |
| 27 | Tocantins | ~60K | 0.79× |
The strongest cross-interests of the Microsoft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OneDrive | Technology & Electronics | 2.61× | ||
| 02 | Operating system | Technology & Electronics | 2.51× | ||
| 03 | Lindås | Travel & Leisure | 2.46× | ||
| 04 | Quero | Travel & Leisure | 2.37× | ||
| 05 | Maranhão | Travel & Leisure | 2.34× | ||
| 06 | MSN | News | 2.22× | ||
| 07 | Ontology | Health | 2.12× | ||
| 08 | Deity | Politics & Society | 2.06× | ||
| 09 | RedeTV! | Movies & TV | 2.05× | ||
| 10 | Esporte Clube Juventude | Sports | 2.00× | ||
| 11 | Clube do Remo | Sports | 1.95× | ||
| 12 | Shopee | Shopping | 1.90× | ||
| 13 | Andressa Urach | Fashion & Accessoires | 1.90× | ||
| 14 | Crochet | Home & Garden | 1.75× | ||
| 15 | Laughter | Movies & TV | 1.72× | ||
| 16 | Digital media | Business & Career | 1.66× | ||
| 17 | Parent | Kids & Family | 1.64× | ||
| 18 | Esporte Clube Vitória | Sports | 1.63× | ||
| 19 | Technology & Electronics | 1.56× | |||
| 20 | Gemini | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Spirituality | BALANCE | 1.40× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.83× | |
| Travelling | THRILL | 0.84× |
Microsoft's target market in Brazil covers an estimated 11,156,047 people, concentrated in São Paulo and Minas Gerais.
53.6% of the Microsoft audience are female, 46.4% are male, with an average age of 38.4 years.
Microsoft fans show strongest brand affinity for MSN (2.22×), Esporte Clube Vitória (1.63×), and Gemini (1.51×) over the country average.
Microsoft fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Microsoft itself, the audience over-indexes on Esporte Clube Vitória (1.63×), Gemini (1.51×), Clube do Remo (1.95×), and Shopee (1.9×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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