A data profile of the people who buy, follow and care about Microsoft in Spain — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 3,487,735 people in Spain.
The average Microsoft fan in Spain is 43.5 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Coches.net, Wallapop, Motor vehicle, with strongest over-indexing on Coches.net (4.55× the country average).
Demographically, the Microsoft audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Microsoft fan in Spain is more male, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Coches.net.
The key figures that characterise the Microsoft profile in Spain.
42.4% are female, 57.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 43.5 |
| Estimated audience size | 3,487,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Microsoft audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 8.7% |
| India | 4.8% |
Where the Microsoft audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~500K | 1.24× | |
| 02 | Region of Murcia | ~100K | 1.24× | |
| 03 | Castilla-La Mancha | ~200K | 1.11× | |
| 04 | Community of Madrid | ~600K | 1.08× | |
| 05 | Cantabria | ~50K | 1.06× | |
| 06 | Catalonia | ~700K | 1.05× | |
| 07 | Aragon | ~90K | 1.04× | |
| 08 | La Rioja | ~20K | 1.03× | |
| 09 | Castile and León | ~200K | 1.02× | |
| 10 | Principality of Asturias | ~80K | 1.02× | |
| 11 | Andalusia | ~700K | 1.01× | |
| 12 | Galicia | ~100K | 0.90× | |
| 13 | Canary Islands | ~200K | 0.89× | |
| 14 | Extremadura | ~60K | 0.85× | |
| 15 | Navarre | ~40K | 0.83× | |
| 16 | Basque Autonomous Country | ~100K | 0.82× | |
| 17 | Balearic Islands | ~80K | 0.81× |
The strongest cross-interests of the Microsoft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coches.net | Cars & Mobility | 4.55× | ||
| 02 | Office 365 | Technology & Electronics | 2.94× | ||
| 03 | OneDrive | Technology & Electronics | 2.55× | ||
| 04 | Disney, Oklahoma | POI | 2.51× | ||
| 05 | Tire | Cars & Mobility | 1.95× | ||
| 06 | Google Drive | Technology & Electronics | 1.92× | ||
| 07 | Wallapop | Shopping | 1.91× | ||
| 08 | Electric car | Cars & Mobility | 1.87× | ||
| 09 | MSN | News | 1.84× | ||
| 10 | RVs | Cars & Mobility | 1.79× | ||
| 11 | Online games | Games | 1.78× | ||
| 12 | Wheel | Cars & Mobility | 1.78× | ||
| 13 | SEAT | Cars & Mobility | 1.78× | ||
| 14 | Road | Travel & Leisure | 1.64× | ||
| 15 | Game consoles | Technology & Electronics | 1.58× | ||
| 16 | Volkswagen | Cars & Mobility | 1.57× | ||
| 17 | El Economista | News | 1.56× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.53× | ||
| 19 | Digital distribution | Business & Career | 1.53× | ||
| 20 | Canarias7 | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.60× | |
| Patriotism | CONSERVATISM | 1.26× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Tradition | CONSERVATISM | 0.77× | |
| Design Affinity | PREMIUM | 0.77× |
Microsoft's target market in Spain covers an estimated 3,487,735 people, concentrated in Andalusia and Catalonia.
42.4% of the Microsoft audience are female, 57.6% are male, with an average age of 43.5 years.
Microsoft fans show strongest brand affinity for Coches.net (4.55×), Wallapop (1.91×), and Motor vehicle (1.53×) over the country average.
Microsoft fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Microsoft itself, the audience over-indexes on Wallapop (1.91×), Motor vehicle (1.53×), OneDrive (2.55×), and MSN (1.84×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.