A data profile of the people who buy, follow and care about Game consoles in Spain — modelled from more than twelve digital signal sources. Game consoles has an estimated audience of 4,853,362 people in Spain.
The average Game consoles fan in Spain is 37.3 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Mobile game, Video games, Twitch, with strongest over-indexing on Mobile game (2.53× the country average).
Demographically, the Game consoles audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Game consoles fan in Spain is more male, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.
The key figures that characterise the Game consoles profile in Spain.
36.2% are female, 63.8% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 37.3 |
| Estimated audience size | 4,853,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Game consoles audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 4.9% |
| Italy | 4.3% |
Where the Game consoles audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.15× | |
| 02 | Andalusia | ~1M | 1.13× | |
| 03 | Comunidad Valenciana | ~600K | 1.10× | |
| 04 | La Rioja | ~30K | 1.09× | |
| 05 | Community of Madrid | ~900K | 1.06× | |
| 06 | Region of Murcia | ~200K | 1.02× | |
| 07 | Cantabria | ~60K | 1.00× | |
| 08 | Castilla-La Mancha | ~200K | 0.99× | |
| 09 | Extremadura | ~100K | 0.99× | |
| 10 | Navarre | ~60K | 0.99× | |
| 11 | Canary Islands | ~200K | 0.97× | |
| 12 | Aragon | ~100K | 0.97× | |
| 13 | Balearic Islands | ~100K | 0.96× | |
| 14 | Principality of Asturias | ~100K | 0.96× | |
| 15 | Castile and León | ~200K | 0.95× | |
| 16 | Basque Autonomous Country | ~200K | 0.94× | |
| 17 | Galicia | ~200K | 0.93× |
The strongest cross-interests of the Game consoles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High tech | Technology & Electronics | 3.19× | ||
| 02 | Call of Duty | Games | 3.07× | ||
| 03 | League of Legends | Games | 3.04× | ||
| 04 | PC game | Games | 3.00× | ||
| 05 | Graphics processing unit | Technology & Electronics | 2.94× | ||
| 06 | Gaming | Games | 2.83× | ||
| 07 | Twitch | Games | 2.76× | ||
| 08 | Gaming computer | Technology & Electronics | 2.66× | ||
| 09 | Fortnite | Games | 2.60× | ||
| 10 | Epic Games | Games | 2.60× | ||
| 11 | World of Warcraft | Games | 2.57× | ||
| 12 | Mobile game | Games | 2.53× | ||
| 13 | Gamer | Games | 2.37× | ||
| 14 | Steam | Games | 2.31× | ||
| 15 | Digital electronics | Technology & Electronics | 2.27× | ||
| 16 | Online games | Games | 2.10× | ||
| 17 | Mobile device | Technology & Electronics | 1.91× | ||
| 18 | Computer hardware | Technology & Electronics | 1.91× | ||
| 19 | Video games | Games | 1.76× | ||
| 20 | Motorcycle racing | Cars & Mobility | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.79× | |
| Social Media Usage | JOY | 1.14× | |
| Need for Security | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.62× | |
| Design Affinity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.71× |
Game consoles has an estimated audience of 4,853,362 people in Spain, concentrated in Andalusia and Catalonia.
36.2% of Game consoles fans are female, 63.8% are male, with an average age of 37.3 years.
Game consoles fans show strongest brand affinity for Mobile game (2.53×), Video games (1.76×), and Twitch (2.76×) over the country average.
Game consoles fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Game consoles itself, the audience over-indexes on Video games (1.76×), Twitch (2.76×), Gamer (2.37×), and Online games (2.1×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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