Game consoles Audience in Italy
Game consoles has an estimated audience of 9,429,672 people in Italy. 35.4% are female, 64.6% are male, average age 36.1. Top regions: Lombardy, Lazio, Tuscany. Top brand affinities: Video games, Mobile game, Twitch, Mobile device, Gamer.
The average Game consoles fan in Italy is 36.1 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Tuscany. Top brand affinities include Video games, Mobile game, Twitch, with strongest over-indexing on Video games (1.54× the country average). Demographically, the Game consoles audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Game consoles fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 36.1 |
| Estimated audience size | 9,429,672 |
Audience persona
The typical Game consoles fan in Italy is more male, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Video games.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,894,793 | 1.14× |
| Lazio | 1,175,607 | 1.02× |
| Tuscany | 1,045,548 | 1.67× |
| Campania | 995,015 | 0.94× |
| Sicilia | 833,740 | 1.02× |
| Emilia-Romagna | 652,702 | 0.85× |
| Veneto | 651,443 | 0.87× |
| Puglia | 628,459 | 0.97× |
| Piedmont | 566,565 | 0.81× |
| Liguria | 214,921 | 0.81× |
| Calabria | 196,030 | 0.68× |
| Abruzzo | 175,586 | 0.85× |
| Sardinia | 172,178 | 0.65× |
| Trentino-Alto Adige/Südtirol | 157,571 | 0.88× |
| Friuli-Venezia Giulia | 153,257 | 0.86× |
| Marche | 147,415 | 0.63× |
| Umbria | 91,846 | 0.6× |
| Basilicata | 88,180 | 1.02× |
| Molise | 67,963 | 1.52× |
| Aosta Valley | 52,898 | 2.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video games | 1.54× | Games |
| Mobile game | 2.05× | Games |
| Twitch | 2.17× | Games |
| Mobile device | 1.59× | Technology & Electronics |
| Gamer | 2.02× | Games |
| Online games | 1.67× | Games |
| DVD player | 3.1× | Technology & Electronics |
| PC game | 2.55× | Games |
| Gaming computer | 2.4× | Technology & Electronics |
| Hybrids | 1.55× | Cars & Mobility |
| Computer hardware | 1.62× | Technology & Electronics |
| Call of Duty | 2.49× | Games |
| Swappie | 1.99× | Technology & Electronics |
| League of Legends | 2.55× | Games |
| Sustainable energy | 1.51× | Home & Garden |
| Audio equipment | 2.12× | Technology & Electronics |
| Used car | 1.52× | Cars & Mobility |
| CrazyGames | 1.67× | Games |
| Personal computer | 1.52× | Technology & Electronics |
| Laptop | 1.61× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.22 |
| Community Orientation | OPEN | 1.15 |
| Early Adopter Mentality | POWER | 1.12 |
| Luxury Orientation | PREMIUM | 1.09 |
| LGBTQ+ Identity | OPEN | 1.02 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 4.9% |
| Italy | 4.3% |
See Game consoles audiences in other countries
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Game consoles have in Italy?
Game consoles has an estimated audience of 9,429,672 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Game consoles fans?
35.4% of Game consoles fans are female, 64.6% are male, with an average age of 36.1 years.
Which brands do Game consoles fans like most?
Game consoles fans show strongest brand affinity for Video games (1.54×), Mobile game (2.05×), and Twitch (2.17×) over the country average.
Where do Game consoles fans live in Italy?
Game consoles fans in Italy are most concentrated in Lombardy (reach 1,894,793), Lazio (reach 1,175,607), and Tuscany (reach 1,045,548). These three regions account for the largest share of the active audience.
What other brands do Game consoles fans also like?
Beyond Game consoles itself, the audience over-indexes on Mobile game (2.05×), Twitch (2.17×), Mobile device (1.59×), and Gamer (2.02×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.