A data profile of the people who buy, follow and care about Game consoles in United Kingdom — modelled from more than twelve digital signal sources. Game consoles has an estimated audience of 7,725,585 people in United Kingdom.
The average Game consoles fan in United Kingdom is 36.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Video games, Mobile game, Online games, with strongest over-indexing on Video games (1.63× the country average).
Demographically, the Game consoles audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Game consoles fan in United Kingdom is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Video games.
The key figures that characterise the Game consoles profile in United Kingdom.
37.6% are female, 62.4% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 36.0 |
| Estimated audience size | 7,725,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Game consoles audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 4.9% |
| Italy | 4.3% |
Where the Game consoles audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.59× | |
| 02 | Yorkshire and the Humber | ~900K | 1.48× | |
| 03 | Wales | ~500K | 1.08× | |
| 04 | North East | ~300K | 1.08× | |
| 05 | Northern Ireland | ~200K | 1.02× | |
| 06 | Scotland | ~700K | 0.98× | |
| 07 | England | ~6M | 0.91× | |
| 08 | South East | ~900K | 0.91× | |
| 09 | South West | ~500K | 0.86× | |
| 10 | East Midlands | ~500K | 0.86× | |
| 11 | East of England | ~600K | 0.81× | |
| 12 | North West | ~500K | 0.58× |
The strongest cross-interests of the Game consoles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Counter-Strike: Global Offensive | Games | 3.72× | ||
| 02 | World of Warcraft | Games | 3.20× | ||
| 03 | League of Legends | Games | 3.04× | ||
| 04 | Twitch | Games | 2.99× | ||
| 05 | Fortnite | Games | 2.63× | ||
| 06 | Massively multiplayer online games | Games | 2.55× | ||
| 07 | Massively multiplayer online role-playing games | Games | 2.53× | ||
| 08 | PC game | Games | 2.40× | ||
| 09 | Gamer | Games | 2.26× | ||
| 10 | Mobile game | Games | 2.23× | ||
| 11 | CeX (company) | Technology & Electronics | 2.21× | ||
| 12 | Gaming computer | Technology & Electronics | 2.15× | ||
| 13 | Role-playing games | Games | 2.07× | ||
| 14 | Personal computer | Technology & Electronics | 1.91× | ||
| 15 | Online games | Games | 1.89× | ||
| 16 | CrazyGames | Games | 1.89× | ||
| 17 | Video games | Games | 1.63× | ||
| 18 | Betfair | Games | 1.60× | ||
| 19 | Paddy Power | Games | 1.53× | ||
| 20 | Superman | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.40× | |
| Social Media Usage | JOY | 1.14× | |
| DIY Mentality | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.71× | |
| Mindfulness | BALANCE | 0.75× |
Game consoles has an estimated audience of 7,725,585 people in United Kingdom, concentrated in England and South East.
37.6% of Game consoles fans are female, 62.4% are male, with an average age of 36.0 years.
Game consoles fans show strongest brand affinity for Video games (1.63×), Mobile game (2.23×), and Online games (1.89×) over the country average.
Game consoles fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~900K), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Game consoles itself, the audience over-indexes on Mobile game (2.23×), Online games (1.89×), Superman (1.52×), and Twitch (2.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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