A data profile of the people who buy, follow and care about Online games in United Kingdom — modelled from more than twelve digital signal sources. Online games has an estimated audience of 11,264,425 people in United Kingdom.
The average Online games fan in United Kingdom is 41.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include CrazyGames, Mobile game, Superman, with strongest over-indexing on CrazyGames (3.38× the country average).
Demographically, the Online games audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Online games fan in United Kingdom is balanced, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CrazyGames.
The key figures that characterise the Online games profile in United Kingdom.
47.2% are female, 52.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 41.4 |
| Estimated audience size | 11,264,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Online games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Where the Online games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~800K | 1.62× | |
| 02 | Northern Ireland | ~400K | 1.20× | |
| 03 | East of England | ~1M | 1.19× | |
| 04 | Yorkshire and the Humber | ~1M | 1.19× | |
| 05 | Wales | ~700K | 1.09× | |
| 06 | South East | ~1.5M | 1.07× | |
| 07 | Scotland | ~900K | 0.86× | |
| 08 | England | ~8.5M | 0.85× | |
| 09 | East Midlands | ~700K | 0.85× | |
| 10 | South West | ~800K | 0.82× | |
| 11 | North East | ~400K | 0.81× | |
| 12 | North West | ~600K | 0.48× |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Counter-Strike: Global Offensive | Games | 4.04× | ||
| 02 | World of Warcraft | Games | 3.57× | ||
| 03 | CrazyGames | Games | 3.38× | ||
| 04 | Massively multiplayer online role-playing games | Games | 3.33× | ||
| 05 | League of Legends | Games | 3.20× | ||
| 06 | Massively multiplayer online games | Games | 3.18× | ||
| 07 | Twitch | Games | 3.14× | ||
| 08 | Fortnite | Games | 2.74× | ||
| 09 | Strategy games | Games | 2.47× | ||
| 10 | Role-playing games | Games | 2.34× | ||
| 11 | Crazy Games | Games | 2.34× | ||
| 12 | Playstation 5 | Games | 2.31× | ||
| 13 | Gamer | Games | 2.30× | ||
| 14 | Mobile game | Games | 2.15× | ||
| 15 | Gaming computer | Technology & Electronics | 2.10× | ||
| 16 | Personal computer | Technology & Electronics | 1.85× | ||
| 17 | Game consoles | Technology & Electronics | 1.81× | ||
| 18 | CeX (company) | Technology & Electronics | 1.71× | ||
| 19 | Superman | Movies & TV | 1.63× | ||
| 20 | Halifax (United Kingdom bank) | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Social Media Usage | JOY | 1.11× | |
| Convenience Orientation | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| Mindfulness | BALANCE | 0.72× |
Online games has an estimated audience of 11,264,425 people in United Kingdom, concentrated in England and South East.
47.2% of Online games fans are female, 52.8% are male, with an average age of 41.4 years.
Online games fans show strongest brand affinity for CrazyGames (3.38×), Mobile game (2.15×), and Superman (1.63×) over the country average.
Online games fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Online games itself, the audience over-indexes on Mobile game (2.15×), Superman (1.63×), Twitch (3.14×), and Massively multiplayer online role-playing games (3.33×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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