Online games Audience in United Kingdom
Online games has an estimated audience of 11,264,425 people in United Kingdom. 47.2% are female, 52.8% are male, average age 41.4. Top regions: England, South East, East of England. Top brand affinities: CrazyGames, Superman, Mobile game, Twitch, Massively multiplayer online role-playing games.
The average Online games fan in United Kingdom is 41.4 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include CrazyGames, Superman, Mobile game, with strongest over-indexing on CrazyGames (3.38× the country average). Demographically, the Online games audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online games fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 41.4 |
| Estimated audience size | 11,264,425 |
Audience persona
The typical Online games fan in United Kingdom is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for CrazyGames.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,448,319 | 0.85× |
| South East | 1,617,810 | 1.07× |
| East of England | 1,230,344 | 1.2× |
| Yorkshire and the Humber | 1,080,452 | 1.19× |
| Scotland | 867,937 | 0.86× |
| West Midlands | 782,443 | 1.62× |
| South West | 757,432 | 0.82× |
| Wales | 700,305 | 1.09× |
| East Midlands | 666,667 | 0.84× |
| North West | 552,180 | 0.46× |
| Northern Ireland | 417,353 | 1.21× |
| North East | 352,029 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CrazyGames | 3.38× | Games |
| Superman | 1.63× | Movies & TV |
| Mobile game | 2.15× | Games |
| Twitch | 3.14× | Games |
| Massively multiplayer online role-playing games | 3.33× | Games |
| Halifax (United Kingdom bank) | 1.58× | Business & Career |
| Gamer | 2.3× | Games |
| Massively multiplayer online games | 3.18× | Games |
| World of Warcraft | 3.57× | Games |
| Role-playing games | 2.34× | Games |
| Fortnite | 2.74× | Games |
| Counter-Strike: Global Offensive | 4.04× | Games |
| League of Legends | 3.2× | Games |
| Game consoles | 1.81× | Technology & Electronics |
| Strategy games | 2.47× | Games |
| Crazy Games | 2.34× | Games |
| Personal computer | 1.85× | Technology & Electronics |
| CeX (company) | 1.71× | Technology & Electronics |
| Gaming computer | 2.1× | Technology & Electronics |
| Playstation 5 | 2.31× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.19 |
| Early Adopter Mentality | POWER | 1.17 |
| Indulgence | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.1 |
| Social Media Usage | JOY | 1.04 |
| Community Orientation | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
See Online games audiences in other countries
More Gaming genre audiences in United Kingdom
- Video games (21,625,556)
- Mobile game (10,641,093)
- First-person shooter games (9,578,385)
- Exhibition game (8,409,558)
- Card games (6,510,933)
Frequently asked questions
How many fans does Online games have in United Kingdom?
Online games has an estimated audience of 11,264,425 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Online games fans?
47.2% of Online games fans are female, 52.8% are male, with an average age of 41.4 years.
Which brands do Online games fans like most?
Online games fans show strongest brand affinity for CrazyGames (3.38×), Superman (1.63×), and Mobile game (2.15×) over the country average.
Where do Online games fans live in United Kingdom?
Online games fans in United Kingdom are most concentrated in England (reach 8,448,319), South East (reach 1,617,810), and East of England (reach 1,230,344). These three regions account for the largest share of the active audience.
What other brands do Online games fans also like?
Beyond Online games itself, the audience over-indexes on Superman (1.63×), Mobile game (2.15×), Twitch (3.14×), and Massively multiplayer online role-playing games (3.33×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.