A data profile of the people who buy, follow and care about Strategy games in United Kingdom — modelled from more than twelve digital signal sources. Strategy games has an estimated audience of 3,748,480 people in United Kingdom.
The average Strategy games fan in United Kingdom is 39.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Tabletop role-playing game, Miniature wargaming, Games Workshop, with strongest over-indexing on Tabletop role-playing game (14.75× the country average).
Demographically, the Strategy games audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Strategy games fan in United Kingdom is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Tabletop role-playing game.
The key figures that characterise the Strategy games profile in United Kingdom.
37.5% are female, 62.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 39.1 |
| Estimated audience size | 3,748,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Strategy games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.1% |
| China | 8.0% |
| India | 6.2% |
Where the Strategy games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.27× | |
| 02 | West Midlands | ~200K | 1.21× | |
| 03 | England | ~3M | 1.12× | |
| 04 | East of England | ~400K | 1.05× | |
| 05 | Northern Ireland | ~100K | 1.01× | |
| 06 | South East | ~500K | 1.00× | |
| 07 | South West | ~300K | 1.00× | |
| 08 | North East | ~100K | 1.00× | |
| 09 | Scotland | ~300K | 0.96× | |
| 10 | Wales | ~200K | 0.94× | |
| 11 | East Midlands | ~200K | 0.91× | |
| 12 | North West | ~300K | 0.72× |
The strongest cross-interests of the Strategy games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Warhammer Fantasy (setting) | Games | 20.78× | ||
| 02 | Turn-based strategy | Games | 20.67× | ||
| 03 | Wargaming | Games | 18.21× | ||
| 04 | Miniature wargaming | Games | 16.62× | ||
| 05 | Warcraft | Games | 16.52× | ||
| 06 | Games Workshop | Games | 16.22× | ||
| 07 | Tabletop role-playing game | Games | 14.75× | ||
| 08 | Massively multiplayer online real-time strategy game | Games | 14.58× | ||
| 09 | Figure painting (hobby) | Arts & Culture | 14.07× | ||
| 10 | Collectible card game | Games | 12.19× | ||
| 11 | Magic: The Gathering | Games | 9.63× | ||
| 12 | Massively multiplayer online games | Games | 8.05× | ||
| 13 | Strategy video game | Games | 6.61× | ||
| 14 | Massively multiplayer online role-playing games | Games | 6.54× | ||
| 15 | Real-time strategy | Games | 6.27× | ||
| 16 | Mobile game | Games | 4.84× | ||
| 17 | Online games | Games | 4.17× | ||
| 18 | CrazyGames | Games | 4.17× | ||
| 19 | Gmail | Internet & Social Media | 3.66× | ||
| 20 | Halford | Music & Radio | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Need for Security | CONSERVATISM | 1.87× | |
| Early Adopter Mentality | POWER | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Creativity | OPEN | 0.76× | |
| Tradition | CONSERVATISM | 0.80× |
Strategy games has an estimated audience of 3,748,480 people in United Kingdom, concentrated in England and South East.
37.5% of Strategy games fans are female, 62.5% are male, with an average age of 39.1 years.
Strategy games fans show strongest brand affinity for Tabletop role-playing game (14.75×), Miniature wargaming (16.62×), and Games Workshop (16.22×) over the country average.
Strategy games fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Strategy games itself, the audience over-indexes on Miniature wargaming (16.62×), Games Workshop (16.22×), Collectible card game (12.19×), and Turn-based strategy (20.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Strategy games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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