First-person shooter games Audience in United Kingdom
First-person shooter games has an estimated audience of 9,578,384 people in United Kingdom. 45.9% are female, 54.1% are male, average age 38.9. Top regions: Scotland, Wales, South East. Top brand affinities: Superman, Online games, Rory McIlroy, Aston Villa F.C., Twitch.
The average First-person shooter games fan in United Kingdom is 38.9 years old, balanced, and lives primarily in Scotland. The audience is concentrated in Scotland, Wales, South East. Top brand affinities include Superman, Online games, Rory McIlroy, with strongest over-indexing on Superman (1.58× the country average). Demographically, the First-person shooter games audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of First-person shooter games fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.9 |
| Estimated audience size | 9,578,384 |
Audience persona
The typical First-person shooter games fan in United Kingdom is balanced, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 1,809,217 | 2.1× |
| Wales | 1,079,798 | 1.97× |
| South East | 890,720 | 0.69× |
| Yorkshire and the Humber | 720,170 | 0.94× |
| Northern Ireland | 546,538 | 1.86× |
| South West | 444,973 | 0.56× |
| East of England | 439,524 | 0.5× |
| West Midlands | 373,870 | 0.91× |
| East Midlands | 360,365 | 0.53× |
| North West | 288,787 | 0.28× |
| North East | 242,043 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 1.58× | Movies & TV |
| Online games | 1.54× | Games |
| Rory McIlroy | 1.82× | Sports |
| Aston Villa F.C. | 1.52× | Sports |
| Twitch | 2.18× | Games |
| Role-playing games | 1.85× | Games |
| Anime movies | 1.51× | Movies & TV |
| CrazyGames | 1.54× | Games |
| Crystal Palace F.C. | 2× | Sports |
| Fortnite | 2× | Games |
| Afrobeat | 1.97× | Music & Radio |
| Massively multiplayer online role-playing games | 2× | Games |
| World of Warcraft | 2.43× | Games |
| rugby | 1.55× | Sports |
| League of Legends | 2.22× | Games |
| Manga | 1.54× | Literature |
| Counter-Strike: Global Offensive | 2.72× | Games |
| Hair Extensions | 1.71× | Beauty & Wellness |
| Massively multiplayer online games | 1.86× | Games |
| Strategy games | 1.72× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.45 |
| Extroversion | THRILL | 1.14 |
| Luxury Orientation | PREMIUM | 1.07 |
| Convenience Orientation | PREMIUM | 1.06 |
| Indulgence | JOY | 1.05 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 6.2% |
| Italy | 4.4% |
See First-person shooter games audiences in other countries
- First-person shooter games — Germany
- First-person shooter games — United States
- First-person shooter games — France
- First-person shooter games — Italy
- First-person shooter games — Spain
- First-person shooter games — Brazil
- First-person shooter games — Japan
- First-person shooter games — South Korea
- First-person shooter games — India
More Gaming genre audiences in United Kingdom
- Video games (21,625,556)
- Online games (11,264,425)
- Mobile game (10,641,093)
- Exhibition game (8,409,558)
- Card games (6,510,933)
Frequently asked questions
How many fans does First-person shooter games have in United Kingdom?
First-person shooter games has an estimated audience of 9,578,384 people in United Kingdom, concentrated in Scotland and Wales.
What is the gender split and age of First-person shooter games fans?
45.9% of First-person shooter games fans are female, 54.1% are male, with an average age of 38.9 years.
Which brands do First-person shooter games fans like most?
First-person shooter games fans show strongest brand affinity for Superman (1.58×), Online games (1.54×), and Rory McIlroy (1.82×) over the country average.
Where do First-person shooter games fans live in United Kingdom?
First-person shooter games fans in United Kingdom are most concentrated in Scotland (reach 1,809,217), Wales (reach 1,079,798), and South East (reach 890,720). These three regions account for the largest share of the active audience.
What other brands do First-person shooter games fans also like?
Beyond First-person shooter games itself, the audience over-indexes on Online games (1.54×), Rory McIlroy (1.82×), Aston Villa F.C. (1.52×), and Twitch (2.18×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for First-person shooter games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.