A data profile of the people who buy, follow and care about First-person shooter games in United Kingdom — modelled from more than twelve digital signal sources. First-person shooter games has an estimated audience of 9,578,384 people in United Kingdom.
The average First-person shooter games fan in United Kingdom is 38.9 years old, balanced, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, Wales.
Top brand affinities include Superman, Online games, Aston Villa F.C., with strongest over-indexing on Superman (1.58× the country average).
Demographically, the First-person shooter games audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical First-person shooter games fan in United Kingdom is balanced, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the First-person shooter games profile in United Kingdom.
45.9% are female, 54.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.9 |
| Estimated audience size | 9,578,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide First-person shooter games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 6.2% |
| Italy | 4.4% |
Where the First-person shooter games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 1.88× | |
| 02 | Wales | ~900K | 1.63× | |
| 03 | Northern Ireland | ~400K | 1.43× | |
| 04 | Yorkshire and the Humber | ~700K | 0.95× | |
| 05 | West Midlands | ~400K | 0.93× | |
| 06 | North East | ~300K | 0.83× | |
| 07 | East Midlands | ~500K | 0.77× | |
| 08 | South East | ~1M | 0.76× | |
| 09 | South West | ~600K | 0.75× | |
| 10 | East of England | ~600K | 0.70× | |
| 11 | North West | ~700K | 0.65× |
The strongest cross-interests of the First-person shooter games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Counter-Strike: Global Offensive | Games | 2.72× | ||
| 02 | World of Warcraft | Games | 2.43× | ||
| 03 | League of Legends | Games | 2.22× | ||
| 04 | Twitch | Games | 2.18× | ||
| 05 | Crystal Palace F.C. | Sports | 2.00× | ||
| 06 | Fortnite | Games | 2.00× | ||
| 07 | Massively multiplayer online role-playing games | Games | 2.00× | ||
| 08 | Afrobeat | Music & Radio | 1.97× | ||
| 09 | Massively multiplayer online games | Games | 1.86× | ||
| 10 | Role-playing games | Games | 1.85× | ||
| 11 | Rory McIlroy | Sports | 1.82× | ||
| 12 | Betway | Games | 1.81× | ||
| 13 | Hair Extensions | Beauty & Wellness | 1.71× | ||
| 14 | Superman | Movies & TV | 1.58× | ||
| 15 | rugby | Sports | 1.55× | ||
| 16 | Online games | Games | 1.54× | ||
| 17 | CrazyGames | Games | 1.54× | ||
| 18 | Manga | Literature | 1.54× | ||
| 19 | Aston Villa F.C. | Sports | 1.52× | ||
| 20 | Anime movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.18× | |
| Social Media Usage | JOY | 1.10× | |
| DIY Mentality | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.78× | |
| Career Orientation | POWER | 0.78× |
First-person shooter games has an estimated audience of 9,578,384 people in United Kingdom, concentrated in Scotland and South East.
45.9% of First-person shooter games fans are female, 54.1% are male, with an average age of 38.9 years.
First-person shooter games fans show strongest brand affinity for Superman (1.58×), Online games (1.54×), and Aston Villa F.C. (1.52×) over the country average.
First-person shooter games fans in United Kingdom are most concentrated in Scotland (reach ~1.5M), South East (reach ~1M), and Wales (reach ~900K). These three regions account for the largest share of the active audience.
Beyond First-person shooter games itself, the audience over-indexes on Online games (1.54×), Aston Villa F.C. (1.52×), Twitch (2.18×), and Role-playing games (1.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for First-person shooter games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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