A data profile of the people who buy, follow and care about Role-playing games in United Kingdom — modelled from more than twelve digital signal sources. Role-playing games has an estimated audience of 5,532,269 people in United Kingdom.
The average Role-playing games fan in United Kingdom is 36.6 years old, more male, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, Northern Ireland.
Top brand affinities include Pokémon (video game series), Massively multiplayer online role-playing games, FIFA World Cup, with strongest over-indexing on Pokémon (video game series) (6.26× the country average).
Demographically, the Role-playing games audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Role-playing games fan in United Kingdom is more male, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Pokémon (video game series).
The key figures that characterise the Role-playing games profile in United Kingdom.
34.9% are female, 65.1% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 36.6 |
| Estimated audience size | 5,532,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Role-playing games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.9% |
| China | 7.7% |
| Japan | 7.2% |
Where the Role-playing games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~2M | 3.54× | |
| 02 | Wales | ~1M | 3.30× | |
| 03 | Northern Ireland | ~500K | 2.81× | |
| 04 | North East | ~200K | 0.74× | |
| 05 | East Midlands | ~300K | 0.67× | |
| 06 | South West | ~300K | 0.60× | |
| 07 | Yorkshire and the Humber | ~300K | 0.60× | |
| 08 | East of England | ~300K | 0.57× | |
| 09 | North West | ~300K | 0.55× | |
| 10 | West Midlands | ~100K | 0.54× | |
| 11 | South East | ~400K | 0.48× | |
| 12 | Greater London | ~300K | 0.38× |
The strongest cross-interests of the Role-playing games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon (video game series) | Games | 6.26× | ||
| 02 | Action role-playing game | Games | 5.88× | ||
| 03 | Massively multiplayer online role-playing games | Games | 5.59× | ||
| 04 | World of Warcraft | Games | 5.58× | ||
| 05 | Massively multiplayer online games | Games | 4.36× | ||
| 06 | Electronic sports | Sports | 4.24× | ||
| 07 | Anime convention | Literature | 4.06× | ||
| 08 | Strategy games | Games | 4.04× | ||
| 09 | Tabletop game | Games | 3.84× | ||
| 10 | Pokémon | Games | 3.67× | ||
| 11 | Gaming computer | Technology & Electronics | 3.41× | ||
| 12 | Mobile game | Games | 2.99× | ||
| 13 | Gamer | Games | 2.97× | ||
| 14 | Online games | Games | 2.38× | ||
| 15 | Video games | Games | 1.94× | ||
| 16 | Superman | Movies & TV | 1.92× | ||
| 17 | Manchester United F.C. | Sports | 1.83× | ||
| 18 | TikTok | Internet & Social Media | 1.82× | ||
| 19 | FIFA World Cup | Sports | 1.77× | ||
| 20 | Harry Potter | Movies & TV | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.36× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.76× |
Role-playing games has an estimated audience of 5,532,269 people in United Kingdom, concentrated in Scotland and Wales.
34.9% of Role-playing games fans are female, 65.1% are male, with an average age of 36.6 years.
Role-playing games fans show strongest brand affinity for Pokémon (video game series) (6.26×), Massively multiplayer online role-playing games (5.59×), and FIFA World Cup (1.77×) over the country average.
Role-playing games fans in United Kingdom are most concentrated in Scotland (reach ~2M), Wales (reach ~1M), and Northern Ireland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Role-playing games itself, the audience over-indexes on Massively multiplayer online role-playing games (5.59×), FIFA World Cup (1.77×), Manchester United F.C. (1.83×), and Mobile game (2.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Role-playing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.