A data profile of the people who buy, follow and care about Role-playing games in Brazil — modelled from more than twelve digital signal sources. Role-playing games has an estimated audience of 5,954,378 people in Brazil.
The average Role-playing games fan in Brazil is 35.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Superman, Mobile game, First-person shooter games, with strongest over-indexing on Superman (1.76× the country average).
Demographically, the Role-playing games audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Role-playing games fan in Brazil is more male, around 35.3 years old, with strong Social Media Usage tendencies and a notable affinity for Superman.
The key figures that characterise the Role-playing games profile in Brazil.
44.0% are female, 56.0% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 35.3 |
| Estimated audience size | 5,954,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Role-playing games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.9% |
| China | 7.7% |
| Japan | 7.2% |
Where the Role-playing games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~30K | 1.26× | |
| 02 | Roraima | ~20K | 1.12× | |
| 03 | Acre | ~20K | 1.06× | |
| 04 | Rondônia | ~50K | 1.05× | |
| 05 | Tocantins | ~40K | 1.03× | |
| 06 | Sergipe | ~60K | 1.01× | |
| 07 | Alagoas | ~90K | 1.00× | |
| 08 | Piauí | ~80K | 1.00× | |
| 09 | Paraíba | ~100K | 0.99× | |
| 10 | Rio Grande do Norte | ~100K | 0.99× | |
| 11 | Mato Grosso do Sul | ~90K | 0.99× | |
| 12 | Amazonas | ~100K | 0.98× | |
| 13 | Maranhão | ~100K | 0.96× | |
| 14 | Mato Grosso | ~100K | 0.96× | |
| 15 | Pará | ~200K | 0.95× | |
| 16 | Espírito Santo | ~100K | 0.95× | |
| 17 | Pernambuco | ~300K | 0.94× | |
| 18 | Ceará | ~200K | 0.94× | |
| 19 | Federal District | ~90K | 0.94× | |
| 20 | Goiás | ~200K | 0.92× | |
| 21 | Santa Catarina | ~200K | 0.90× | |
| 22 | Bahia | ~400K | 0.89× | |
| 23 | Paraná | ~300K | 0.89× | |
| 24 | Rio Grande do Sul | ~300K | 0.89× | |
| 25 | Rio de Janeiro | ~500K | 0.83× | |
| 26 | Minas Gerais | ~500K | 0.82× | |
| 27 | São Paulo | ~1M | 0.70× |
The strongest cross-interests of the Role-playing games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crunchyroll | Games | 3.23× | ||
| 02 | Massively multiplayer online role-playing games | Games | 3.07× | ||
| 03 | Minecraft | Games | 2.90× | ||
| 04 | Massively multiplayer online games | Games | 2.70× | ||
| 05 | First-person shooter games | Games | 2.66× | ||
| 06 | Strategy games | Games | 2.62× | ||
| 07 | League of Legends | Games | 2.58× | ||
| 08 | Epic Games | Games | 2.42× | ||
| 09 | Mobile game | Games | 2.39× | ||
| 10 | PC game | Games | 2.33× | ||
| 11 | One Piece | Movies & TV | 2.28× | ||
| 12 | Roblox | Games | 2.22× | ||
| 13 | Civic | Music & Radio | 2.22× | ||
| 14 | Gamer | Games | 1.94× | ||
| 15 | Godzilla | Movies & TV | 1.86× | ||
| 16 | Rhythm and blues music | Music & Radio | 1.83× | ||
| 17 | Batman | Movies & TV | 1.77× | ||
| 18 | Superman | Movies & TV | 1.76× | ||
| 19 | Atlas | Music & Radio | 1.59× | ||
| 20 | TikTok | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.16× | |
| Patriotism | CONSERVATISM | 1.08× | |
| Urban Lifestyle | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.68× | |
| Design Affinity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.69× |
Role-playing games has an estimated audience of 5,954,378 people in Brazil, concentrated in São Paulo and Minas Gerais.
44.0% of Role-playing games fans are female, 56.0% are male, with an average age of 35.3 years.
Role-playing games fans show strongest brand affinity for Superman (1.76×), Mobile game (2.39×), and First-person shooter games (2.66×) over the country average.
Role-playing games fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Role-playing games itself, the audience over-indexes on Mobile game (2.39×), First-person shooter games (2.66×), Rhythm and blues music (1.83×), and Crunchyroll (3.23×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Role-playing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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