A data profile of the people who buy, follow and care about Civic in Brazil — modelled from more than twelve digital signal sources. Civic has an estimated audience of 5,469,197 people in Brazil.
Civic has an estimated audience of 5,469,197 people in Brazil. 44.7% are female, 55.3% are male, average age 35.5. Top brand affinities: Albion Online, RuneScape, Fiat 500, Zoe Saldana, Ian Somerhalder.
Top brand affinities include Albion Online, RuneScape, Fiat 500, with strongest over-indexing on Albion Online (222.64× the country average).
Demographically, the Civic audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
The typical Civic fan in Brazil is more male, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Albion Online.
The key figures that characterise the Civic profile in Brazil.
44.7% are female, 55.3% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 35.5 |
| Estimated audience size | 5,469,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Civic audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 48.3% |
| United States | 18.9% |
| Japan | 7.5% |
The strongest cross-interests of the Civic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Albion Online | Games | 222.64× | ||
| 02 | RuneScape | Games | 117.81× | ||
| 03 | Isle of Man TT | Sports | 84.12× | ||
| 04 | No Man's Sky | Games | 38.91× | ||
| 05 | Zoe Saldana | Movies & TV | 27.44× | ||
| 06 | Subaru Forester | Cars & Mobility | 25.05× | ||
| 07 | Bruce Springsteen | Music & Radio | 20.00× | ||
| 08 | Kia Optima | Cars & Mobility | 20.00× | ||
| 09 | Scott Pilgrim | Literature | 20.00× | ||
| 10 | Marc Márquez | Sports | 19.60× | ||
| 11 | Valentino Rossi | Sports | 19.49× | ||
| 12 | Diablo (series) | Games | 18.72× | ||
| 13 | Tracy Chapman | Music & Radio | 18.06× | ||
| 14 | Fiat 500 | Cars & Mobility | 17.75× | ||
| 15 | Akame ga Kill! | Literature | 16.54× | ||
| 16 | Sigourney Weaver | Movies & TV | 16.38× | ||
| 17 | Ian Somerhalder | Movies & TV | 14.03× | ||
| 18 | Tom Hardy | Movies & TV | 8.47× | ||
| 19 | Subaru | Cars & Mobility | 8.43× | ||
| 20 | Flickr | Internet & Social Media | 5.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.92× | |
| Family Orientation | CONSERVATISM | 2.28× | |
| DIY Mentality | THRILL | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.36× | |
| Healthy Lifestyle | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Civic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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