A data profile of the people who buy, follow and care about Flickr in Brazil — modelled from more than twelve digital signal sources. Flickr has an estimated audience of 4,171,227 people in Brazil.
The average Flickr fan in Brazil is 45.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Getty Images, Shutterstock, IStock, with strongest over-indexing on Getty Images (61× the country average).
Demographically, the Flickr audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Sports Activity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Flickr fan in Brazil is more female, around 45.2 years old, with strong Sports Activity tendencies and a notable affinity for Getty Images.
The key figures that characterise the Flickr profile in Brazil.
64.3% are female, 35.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.2 |
| Estimated audience size | 4,171,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 38% |
of the worldwide Flickr audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.0% |
| Brazil | 11.6% |
| Japan | 7.6% |
Where the Flickr audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 2.55× | |
| 02 | Roraima | ~20K | 2.05× | |
| 03 | Rio Grande do Sul | ~400K | 1.43× | |
| 04 | Paraná | ~300K | 1.23× | |
| 05 | Amazonas | ~90K | 1.22× | |
| 06 | Rio de Janeiro | ~500K | 1.17× | |
| 07 | Sergipe | ~50K | 1.16× | |
| 08 | Minas Gerais | ~500K | 1.06× | |
| 09 | Amapá | ~20K | 1.04× | |
| 10 | Santa Catarina | ~200K | 1.03× | |
| 11 | São Paulo | ~1M | 0.99× | |
| 12 | Pernambuco | ~200K | 0.94× | |
| 13 | Bahia | ~200K | 0.91× | |
| 14 | Acre | ~10K | 0.87× | |
| 15 | Goiás | ~100K | 0.86× | |
| 16 | Espírito Santo | ~70K | 0.84× | |
| 17 | Paraíba | ~70K | 0.83× | |
| 18 | Ceará | ~200K | 0.82× | |
| 19 | Mato Grosso | ~60K | 0.81× | |
| 20 | Rio Grande do Norte | ~60K | 0.81× | |
| 21 | Alagoas | ~50K | 0.81× | |
| 22 | Mato Grosso do Sul | ~50K | 0.76× | |
| 23 | Rondônia | ~30K | 0.75× | |
| 24 | Tocantins | ~20K | 0.72× | |
| 25 | Pará | ~100K | 0.70× | |
| 26 | Piauí | ~40K | 0.66× | |
| 27 | Maranhão | ~70K | 0.65× |
The strongest cross-interests of the Flickr audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vancouver Art Gallery | Travel & Leisure | 140.29× | ||
| 02 | Carphone Warehouse | Technology & Electronics | 122.85× | ||
| 03 | superga | Fashion & Accessoires | 116.11× | ||
| 04 | IStock | Technology & Electronics | 94.09× | ||
| 05 | Fannie Mae | Business & Career | 83.81× | ||
| 06 | RTL Television | Movies & TV | 80.23× | ||
| 07 | SmugMug | Internet & Social Media | 74.80× | ||
| 08 | Getty Images | Technology & Electronics | 61.00× | ||
| 09 | Shutterstock | Internet & Social Media | 56.41× | ||
| 10 | Deutsche Telekom | Technology & Electronics | 52.98× | ||
| 11 | Saudi Aramco | Cars & Mobility | 50.95× | ||
| 12 | Are You The One? | Movies & TV | 40.64× | ||
| 13 | Stock photography | Arts & Culture | 33.63× | ||
| 14 | 5+ | Movies & TV | 27.40× | ||
| 15 | Daytona Beach, Florida | Travel & Leisure | 22.66× | ||
| 16 | Kimi Antonelli | Sports | 10.07× | ||
| 17 | Fisheries management | Business & Career | 8.24× | ||
| 18 | Civic | Music & Radio | 5.02× | ||
| 19 | Multimedia | Technology & Electronics | 3.87× | ||
| 20 | Global Positioning System | Technology & Electronics | 3.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.12× | |
| Career Orientation | POWER | 1.73× | |
| Community Orientation | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Extroversion | THRILL | 0.94× |
Flickr has an estimated audience of 4,171,227 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
64.3% of Flickr fans are female, 35.7% are male, with an average age of 45.2 years.
Flickr fans show strongest brand affinity for Getty Images (61×), Shutterstock (56.41×), and IStock (94.09×) over the country average.
Flickr fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Flickr itself, the audience over-indexes on Shutterstock (56.41×), IStock (94.09×), superga (116.11×), and Stock photography (33.63×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Flickr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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