Google Photos Audience in United States

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Google Photos has an estimated audience of 12,398,194 people in United States. 45.8% are female, 54.2% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: University of Essex, IPhoto, Plymouth University, Google Voice, University of Reading.

The average Google Photos fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include University of Essex, IPhoto, Plymouth University, with strongest over-indexing on University of Essex (238.19× the country average). Demographically, the Google Photos audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Google Photos fans

Demographic split for Google Photos audience in United States
MetricValue
Female45.8%
Male54.2%
Average age40.8
Estimated audience size12,398,194

Audience persona

The typical Google Photos fan in United States is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for University of Essex.

Top regions in United States

Top regions ranked by reach for Google Photos in United States
RegionReachAffinity
California1,623,5381.19×
Texas1,079,3741.01×
Florida874,0501.04×
New York751,4641.08×
Pennsylvania417,9001×
Illinois417,7611.01×
Georgia395,1061.03×
North Carolina385,1391.03×
Ohio383,5761×
New Jersey347,0941.1×
Washington327,8631.32×
Michigan312,4200.96×
Virginia306,6521.02×
Massachusetts279,9671.15×
Colorado246,9251.26×
Tennessee234,2680.94×
Arizona233,4790.92×
Maryland232,8971.09×
Utah228,3102.06×
Indiana226,6201×
Wisconsin204,6211.1×
Missouri202,6441.01×
Minnesota185,6681.05×
Oregon161,0451.13×
South Carolina158,3900.85×
Kentucky136,7630.88×
Alabama136,5300.79×
Louisiana122,1600.76×
Connecticut122,1380.98×
Oklahoma117,1900.85×
Nevada105,6410.88×
Kansas101,2911.04×
Iowa96,1610.94×
Arkansas87,5800.86×
Idaho80,2501.29×
Mississippi69,2660.68×
Nebraska59,1890.95×
New Mexico53,4450.86×
Hawaii51,2730.96×
New Hampshire49,4411.01×
Washington, District of Columbia43,9981.18×
Maine43,2250.97×
West Virginia40,0030.69×
Rhode Island35,3200.89×
Montana34,2541×
Delaware27,1620.79×
South Dakota25,4110.89×
Vermont22,7671.05×
North Dakota21,5450.85×
Alaska20,4600.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Photos audience
BrandAffinityCategory
University of Essex238.19×Business & Career
IPhoto254.84×Technology & Electronics
Plymouth University306.41×Business & Career
Google Voice23.54×Technology & Electronics
University of Reading218.48×Business & Career
University of Kent240.86×Business & Career
Bay Photo Lab134.69×Internet & Social Media
ICloud13.97×Technology & Electronics
Oxford Brookes University173.52×Business & Career
University of Winchester222.39×Business & Career
Swansea University287.82×Business & Career
Heriot-Watt University109.52×Business & Career
Snapseed61.37×Technology & Electronics
Australian National University91.24×Business & Career
Photobucket49.69×Internet & Social Media
University of Birmingham66.26×Business & Career
Queen Margaret University161.36×Business & Career
PicMonkey63.29×Internet & Social Media
Califia Farms44.24×
Capture One43.97×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Photos audience
TraitClusterScore
Need for SecurityCONSERVATISM1.69
LGBTQ+ IdentityOPEN1.62
Design AffinityPREMIUM1.32
TravellingTHRILL1.31
IndulgenceJOY1.25
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Google Photos
CountryShare
United States14.7%
Venezuela9.6%
Peru5.6%

See Google Photos audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Google Photos have in United States?

Google Photos has an estimated audience of 12,398,194 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Photos fans?

45.8% of Google Photos fans are female, 54.2% are male, with an average age of 40.8 years.

Which brands do Google Photos fans like most?

Google Photos fans show strongest brand affinity for University of Essex (238.19×), IPhoto (254.84×), and Plymouth University (306.41×) over the country average.

Where do Google Photos fans live in United States?

Google Photos fans in United States are most concentrated in California (reach 1,623,538), Texas (reach 1,079,374), and Florida (reach 874,050). These three regions account for the largest share of the active audience.

What other brands do Google Photos fans also like?

Beyond Google Photos itself, the audience over-indexes on IPhoto (254.84×), Plymouth University (306.41×), Google Voice (23.54×), and University of Reading (218.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Photos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.