Civic Audience in United States
Civic has an estimated audience of 981,291 people in United States. 19.4% are female, 80.6% are male, average age 29.9. Top brand affinities: Cruiser (motorcycle), Motorcycle helmet, Touring motorcycle, Motorcycle accessories, Custom motorcycle.
Top brand affinities include Cruiser (motorcycle), Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Cruiser (motorcycle) (38.33× the country average). Demographically, the Civic audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Civic fans
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 29.9 |
| Estimated audience size | 981,291 |
Audience persona
The typical Civic fan in United States is more male, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for Cruiser (motorcycle).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruiser (motorcycle) | 38.33× | Cars & Mobility |
| Motorcycle helmet | 27.03× | Cars & Mobility |
| Touring motorcycle | 22.48× | Cars & Mobility |
| Motorcycle accessories | 17.12× | Cars & Mobility |
| Custom motorcycle | 12.22× | Cars & Mobility |
| Supermoto | 21.36× | Cars & Mobility |
| Dakar Rally | 28.71× | Sports |
| Lewis Hamilton | 14.18× | Sports |
| Café racer | 20.95× | Cars & Mobility |
| PSV Eindhoven | 36.47× | Sports |
| Back to the Future | 12.25× | Movies & TV |
| Antique car | 8.28× | Cars & Mobility |
| Planet Fitness | 3.35× | Sports |
| Honda Motorcycles | 13.5× | Cars & Mobility |
| Racing games | 5.89× | Games |
| Obsessed (2009 film) | 9.74× | Movies & TV |
| Feyenoord | 31.2× | Sports |
| Carcare | 7.04× | Cars & Mobility |
| Bass guitar | 3.47× | Music & Radio |
| Bobber (motorcycle) | 15.84× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.09 |
| Family Orientation | CONSERVATISM | 1.63 |
| Design Affinity | PREMIUM | 1.57 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Risk Appetite | THRILL | 1.54 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 48.8% |
| United States | 16.0% |
| Japan | 6.2% |
See Civic audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Civic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.