Civic Audience in United States
Civic has an estimated audience of 981,291 people in United States. 19.4% are female, 80.6% are male, average age 29.9. Top brand affinities: Winemaking, Urban Outfitters, Home equity, Product design, Home construction.
Top brand affinities include Winemaking, Urban Outfitters, Home equity, with strongest over-indexing on Winemaking (9.67× the country average). Demographically, the Civic audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Civic fans
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 29.9 |
| Estimated audience size | 981,291 |
Audience persona
The typical Civic fan in United States is more male, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for Winemaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winemaking | 9.67× | Food & Beverages |
| Urban Outfitters | 3.08× | Shopping |
| Home equity | 2.91× | Home & Garden |
| Product design | 2.36× | Business & Career |
| Home construction | 1.67× | Home & Garden |
| Combat sport | 1.86× | Sports |
| Electrolyte | 4.5× | Health |
| Minnesota | 1.66× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.26× | Sports |
| Square foot gardening | 15.67× | Home & Garden |
| Natural rubber | 1.8× | Cars & Mobility |
| Home staging | 4.56× | Home & Garden |
| Tokyo Story | 20× | Movies & TV |
| JDSU | 2.42× | Business & Career |
| Voltron: Legendary Defender | 12.25× | Movies & TV |
| Racing | 2× | Cars & Mobility |
| Elsword | 12.34× | Games |
| Telethon | 7.93× | Movies & TV |
| N1 road (South Africa) | 2.9× | Travel & Leisure |
| Bank account | 1.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.09 |
| Family Orientation | CONSERVATISM | 1.63 |
| Design Affinity | PREMIUM | 1.57 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Risk Appetite | THRILL | 1.54 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 48.8% |
| United States | 16.0% |
| Japan | 6.2% |
See Civic audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Civic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.