Supermoto Audience in United States

Supermoto logo

Supermoto has an estimated audience of 2,943,584 people in United States. 18.7% are female, 81.3% are male, average age 34.3. Top regions: California, Florida, Texas. Top brand affinities: Endurocross, Enduro motorcycle, Freestyle Motocross, Motorcycle trials, Motorcycle racing.

The average Supermoto fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Endurocross, Enduro motorcycle, Freestyle Motocross, with strongest over-indexing on Endurocross (60.81× the country average). Demographically, the Supermoto audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Supermoto fans

Demographic split for Supermoto audience in United States
MetricValue
Female18.7%
Male81.3%
Average age34.3
Estimated audience size2,943,584

Audience persona

The typical Supermoto fan in United States is more male, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Endurocross.

Top regions in United States

Top regions ranked by reach for Supermoto in United States
RegionReachAffinity
California310,7350.96×
Florida214,5571.08×
Texas203,0040.8×
New York137,2540.83×
Pennsylvania116,4031.17×
North Carolina100,1151.13×
Ohio86,0360.95×
Georgia80,4830.89×
Illinois74,7320.76×
Michigan68,8280.89×
Tennessee67,9971.15×
Washington67,5541.14×
New Jersey63,9720.85×
Arizona61,6911.03×
Virginia58,4720.82×
Massachusetts57,4260.99×
Indiana54,6141.02×
Colorado52,9641.14×
Missouri51,8461.09×
Wisconsin47,1091.06×
Oregon40,2231.19×
South Carolina39,7910.9×
Kentucky38,8871.05×
Alabama38,8130.94×
Oklahoma36,6421.12×
Connecticut34,3291.16×
Louisiana34,1410.9×
Utah33,8631.28×
Minnesota33,7310.8×
Maryland30,1480.6×
Nevada28,6871.01×
Arkansas24,6061.01×
Iowa24,1511×
Kansas24,0001.03×
Idaho20,8751.41×
Hawaii20,2851.6×
West Virginia17,9281.31×
Mississippi16,2090.67×
New Mexico14,4940.98×
New Hampshire13,9161.2×
Nebraska13,4170.91×
Maine10,2270.97×
Rhode Island10,1301.08×
Montana8,9281.09×
Alaska7,7791.24×
South Dakota5,8010.85×
North Dakota5,3220.88×
Wyoming4,8341.11×
Washington, District of Columbia4,6790.53×
Delaware4,6280.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supermoto audience
BrandAffinityCategory
Endurocross60.81×Cars & Mobility
Enduro motorcycle75.76×Sports
Freestyle Motocross42.84×Sports
Motorcycle trials50.85×Sports
Motorcycle racing15.25×Cars & Mobility
KTM32.21×Cars & Mobility
Off-road racing21.18×Cars & Mobility
Honda Motorcycles34.67×Cars & Mobility
Motorcycle helmet18.42×Cars & Mobility
Sport bike15.25×Cars & Mobility
James Stewart49.91×Movies & TV
Touring motorcycle17.8×Cars & Mobility
Kawasaki19.4×Cars & Mobility
Cruiser (motorcycle)20.95×Cars & Mobility
Motorcycle sport12.41×Sports
Motorcycle accessories14.25×Cars & Mobility
Dirt Bikes31.71×Sports
Motocross Action67.8×Sports
Enduro24.32×Cars & Mobility
Alpinestars45.33×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supermoto audience
TraitClusterScore
Luxury OrientationPREMIUM3.13
Risk AppetiteTHRILL3.01
PatriotismCONSERVATISM2.07
Early Adopter MentalityPOWER1.79
Family OrientationCONSERVATISM1.79
Sports ActivityPOWER1.74

Worldwide distribution

Worldwide audience distribution share by country for Supermoto
CountryShare
United States18.7%
France8.5%
Italy8.4%

See Supermoto audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Supermoto have in United States?

Supermoto has an estimated audience of 2,943,584 people in United States, concentrated in California and Florida.

What is the gender split and age of Supermoto fans?

18.7% of Supermoto fans are female, 81.3% are male, with an average age of 34.3 years.

Which brands do Supermoto fans like most?

Supermoto fans show strongest brand affinity for Endurocross (60.81×), Enduro motorcycle (75.76×), and Freestyle Motocross (42.84×) over the country average.

Where do Supermoto fans live in United States?

Supermoto fans in United States are most concentrated in California (reach 310,735), Florida (reach 214,557), and Texas (reach 203,004). These three regions account for the largest share of the active audience.

What other brands do Supermoto fans also like?

Beyond Supermoto itself, the audience over-indexes on Enduro motorcycle (75.76×), Freestyle Motocross (42.84×), Motorcycle trials (50.85×), and Motorcycle racing (15.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supermoto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.