Rascasse Audience Intelligence

Supermoto Audience in United States

A data profile of the people who buy, follow and care about Supermoto in United States — modelled from more than twelve digital signal sources. Supermoto has an estimated audience of 2,943,584 people in United States.

#5171among Topic in United States#356in Cars & Mobility

The average Supermoto fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Endurocross, Enduro motorcycle, Freestyle Motocross, with strongest over-indexing on Endurocross (60.81× the country average).

Demographically, the Supermoto audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supermoto fan in United States is more male, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Endurocross.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supermoto profile in United States.

Audience size
2.9M
in United States
Gender
18.7%♀
81.3% male
Age
34.3
average years
Country rank
#10474
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supermoto fans

18.7% are female, 81.3% are male, average age 34.3.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Supermoto audience in United States
MetricValue
Female18.7%
Male81.3%
Average age34.3
Estimated audience size2,943,584
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Supermoto audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Supermoto audience comes from United States.

Worldwide audience distribution share by country for Supermoto
CountryShare
United States18.7%
France8.5%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supermoto audience in United States is strongest.

Fig. 05

Top regions by affinity

Supermoto fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.33×
02Idaho~20K1.31×
03Utah~30K1.25×
04New Hampshire~10K1.20×
05West Virginia~20K1.18×
06Alaska~7K1.16×
07Colorado~50K1.15×
08Connecticut~30K1.15×
09Oregon~40K1.14×
10Washington~70K1.13×
11Montana~9K1.13×
12Pennsylvania~100K1.12×
13Missouri~50K1.12×
14Tennessee~60K1.10×
15Oklahoma~40K1.09×
16Florida~200K1.08×
17North Carolina~100K1.08×
18Wisconsin~50K1.05×
19Rhode Island~10K1.04×
20Arizona~60K1.03×
21Nebraska~10K1.02×
22North Dakota~6K1.02×
23Kansas~20K1.01×
24Indiana~50K1.00×
25Kentucky~40K1.00×
26Nevada~30K1.00×
27Maine~10K1.00×
28California~300K0.99×
29New Mexico~10K0.99×
30Arkansas~20K0.98×
31Massachusetts~60K0.97×
32Iowa~20K0.97×
33Ohio~90K0.96×
34South Dakota~7K0.96×
35Alabama~40K0.94×
36Vermont~5K0.94×
37South Carolina~40K0.93×
38Louisiana~40K0.92×
39Michigan~70K0.89×
40Georgia~80K0.88×
41New Jersey~60K0.85×
42Minnesota~40K0.85×
43Virginia~60K0.83×
44Texas~200K0.81×
45New York~100K0.80×
46Delaware~6K0.79×
47Mississippi~20K0.78×
48Illinois~70K0.76×
49Washington, District of Columbia~6K0.72×
50Maryland~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Supermoto, United States
0.67×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supermoto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supermoto audience
#·InterestCategoryAffinity×
01Enduro motorcycleSports75.76×
02Motocross ActionSports67.80×
03EndurocrossCars & Mobility60.81×
04Motorcycle trialsSports50.85×
05James StewartMovies & TV49.91×
06AlpinestarsCars & Mobility45.33×
07Freestyle MotocrossSports42.84×
08Honda MotorcyclesCars & Mobility34.67×
09KTMCars & Mobility32.21×
10Dirt BikesSports31.71×
11EnduroCars & Mobility24.32×
12Off-road racingCars & Mobility21.18×
13Cruiser (motorcycle)Cars & Mobility20.95×
14KawasakiCars & Mobility19.40×
15Motorcycle helmetCars & Mobility18.42×
16Touring motorcycleCars & Mobility17.80×
17Motorcycle racingCars & Mobility15.25×
18Sport bikeCars & Mobility15.25×
19Motorcycle accessoriesCars & Mobility14.25×
20Motorcycle sportSports12.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supermoto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supermoto audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.01×
PatriotismCONSERVATISM2.66×
Need for SecurityCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supermoto audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
SpiritualityBALANCE0.75×
Community OrientationOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supermoto have in United States?

Supermoto has an estimated audience of 2,943,584 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Supermoto fans?

18.7% of Supermoto fans are female, 81.3% are male, with an average age of 34.3 years.

03

Which brands do Supermoto fans like most?

Supermoto fans show strongest brand affinity for Endurocross (60.81×), Enduro motorcycle (75.76×), and Freestyle Motocross (42.84×) over the country average.

04

Where do Supermoto fans live in United States?

Supermoto fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Supermoto fans also like?

Beyond Supermoto itself, the audience over-indexes on Enduro motorcycle (75.76×), Freestyle Motocross (42.84×), Motorcycle trials (50.85×), and Motorcycle racing (15.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Supermoto audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supermoto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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