KTM Audience in United States

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KTM has an estimated audience of 4,972,433 people in United States. 20.8% are female, 79.2% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Motorcycle accessories, Motorcycle club, Motorcycle sport, Motorcycle helmet, Motorcycle racing.

The average KTM fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motorcycle accessories, Motorcycle club, Motorcycle sport, with strongest over-indexing on Motorcycle accessories (10.9× the country average). Demographically, the KTM audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of KTM fans

Demographic split for KTM audience in United States
MetricValue
Female20.8%
Male79.2%
Average age35.3
Estimated audience size4,972,433

Audience persona

The typical KTM fan in United States is more male, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Motorcycle accessories.

Top regions in United States

Top regions ranked by reach for KTM in United States
RegionReachAffinity
California546,4941×
Texas350,1900.82×
Florida324,9630.97×
New York211,8070.76×
Pennsylvania178,5011.07×
Ohio143,2810.94×
North Carolina136,7040.91×
Washington133,2761.34×
Michigan125,2090.96×
Georgia124,6180.81×
Illinois121,2370.73×
Colorado106,3781.36×
New Jersey96,2130.76×
Tennessee95,1680.95×
Arizona94,2810.93×
Virginia93,9780.78×
Indiana82,9600.91×
Utah81,2041.82×
Oregon78,4001.38×
Massachusetts76,0700.78×
Missouri68,1400.85×
Wisconsin61,6290.82×
Minnesota61,3720.86×
Kentucky57,2120.92×
Nevada54,2561.13×
Connecticut53,1091.06×
South Carolina52,8120.71×
Idaho52,6902.11×
Maryland51,1640.6×
Alabama48,0860.69×
Oklahoma47,8470.87×
Louisiana43,5790.68×
Iowa36,1460.88×
Kansas35,5550.91×
Arkansas34,9000.85×
West Virginia33,4541.44×
New Mexico26,0611.05×
Montana26,0381.89×
Mississippi25,7920.63×
New Hampshire25,3481.29×
Hawaii20,1870.94×
Maine19,1901.08×
Nebraska17,7300.71×
Alaska13,5731.28×
Wyoming13,0261.77×
South Dakota11,8421.03×
Rhode Island11,0330.7×
North Dakota10,8961.07×
Vermont9,9921.14×
Washington, District of Columbia8,6350.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KTM audience
BrandAffinityCategory
Motorcycle accessories10.9×Cars & Mobility
Motorcycle club9.04×Cars & Mobility
Motorcycle sport7.43×Sports
Motorcycle helmet7.78×Cars & Mobility
Motorcycle racing5.15×Cars & Mobility
Freestyle Motocross9.71×Sports
Kawasaki9.08×Cars & Mobility
Sport bike6.22×Cars & Mobility
Endurocross11.18×Cars & Mobility
Touring motorcycle7.15×Cars & Mobility
Motorcycling4.55×Cars & Mobility
Twitch3.71×Games
Motocross5.79×Sports
Off-road racing6.24×Cars & Mobility
Beauty1.56×Beauty & Wellness
MotoGP6×Sports
Bus3.67×Cars & Mobility
Supermoto10.92×Cars & Mobility
Motocross des Nations41.47×Sports
Suzuki6.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KTM audience
TraitClusterScore
Family OrientationCONSERVATISM1.77
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.69
Sports ActivityPOWER1.57
Luxury OrientationPREMIUM1.57
Risk AppetiteTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for KTM
CountryShare
United States13.7%
India9.9%
Italy8.9%

See KTM audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does KTM have in United States?

KTM has an estimated audience of 4,972,433 people in United States, concentrated in California and Texas.

What is the gender split and age of KTM fans?

20.8% of KTM fans are female, 79.2% are male, with an average age of 35.3 years.

Which brands do KTM fans like most?

KTM fans show strongest brand affinity for Motorcycle accessories (10.9×), Motorcycle club (9.04×), and Motorcycle sport (7.43×) over the country average.

Where do KTM fans live in United States?

KTM fans in United States are most concentrated in California (reach 546,494), Texas (reach 350,190), and Florida (reach 324,963). These three regions account for the largest share of the active audience.

What other brands do KTM fans also like?

Beyond KTM itself, the audience over-indexes on Motorcycle club (9.04×), Motorcycle sport (7.43×), Motorcycle helmet (7.78×), and Motorcycle racing (5.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KTM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.