Triumph Motorcycles Ltd Audience in United States

Triumph Motorcycles Ltd logo

Triumph Motorcycles Ltd has an estimated audience of 3,269,183 people in United States. 18.3% are female, 81.7% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Touring motorcycle, Sport bike, Motorcycle helmet, Indian (motorcycle), Motorcycle club.

The average Triumph Motorcycles Ltd fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Touring motorcycle, Sport bike, Motorcycle helmet, with strongest over-indexing on Touring motorcycle (16.39× the country average). Demographically, the Triumph Motorcycles Ltd audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Triumph Motorcycles Ltd fans

Demographic split for Triumph Motorcycles Ltd audience in United States
MetricValue
Female18.3%
Male81.7%
Average age37.4
Estimated audience size3,269,183

Audience persona

The typical Triumph Motorcycles Ltd fan in United States is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Touring motorcycle.

Top regions in United States

Top regions ranked by reach for Triumph Motorcycles Ltd in United States
RegionReachAffinity
California401,8471.12×
Texas266,8680.95×
Florida210,9510.95×
New York168,4500.92×
Pennsylvania101,7520.92×
North Carolina95,7000.97×
Georgia95,3170.95×
Illinois91,5640.84×
Ohio90,5650.9×
Washington83,1581.27×
Virginia82,9251.04×
Michigan77,5590.91×
Tennessee70,1931.07×
Colorado68,4301.33×
New Jersey67,6370.81×
Arizona65,6200.98×
Indiana60,0441.01×
Massachusetts55,8910.87×
Oregon52,3511.4×
Missouri45,8670.87×
South Carolina45,0580.92×
Wisconsin44,4860.9×
Minnesota41,3910.88×
Maryland39,6400.71×
Utah39,2281.34×
Alabama39,1100.86×
Oklahoma36,8721.02×
Kentucky35,5220.87×
Louisiana31,4120.75×
Connecticut30,5720.93×
Arkansas29,2471.09×
Nevada28,2520.89×
Kansas25,5740.99×
Iowa25,4130.94×
Idaho24,7991.51×
Mississippi19,2610.72×
New Mexico18,2531.11×
New Hampshire16,3011.27×
West Virginia16,0391.05×
Nebraska13,6870.83×
Maine13,4891.15×
Hawaii12,6400.9×
Montana11,8621.31×
Rhode Island8,7160.84×
Alaska8,2571.18×
Vermont7,8851.37×
Washington, District of Columbia7,3000.74×
South Dakota6,9460.92×
Wyoming6,7681.4×
North Dakota6,1440.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Triumph Motorcycles Ltd audience
BrandAffinityCategory
Touring motorcycle16.39×Cars & Mobility
Sport bike9.72×Cars & Mobility
Motorcycle helmet11.28×Cars & Mobility
Indian (motorcycle)12.19×Cars & Mobility
Motorcycle club8.35×Cars & Mobility
Motorcycling6.64×Cars & Mobility
Chopper (motorcycle)10.92×Cars & Mobility
Harley-Davidson7.85×Cars & Mobility
Motorcycle sport7.59×Sports
Indian Motorcycle22.71×Cars & Mobility
Custom motorcycle8.21×Cars & Mobility
Motorcycle accessories7×Cars & Mobility
Suzuki9.33×Cars & Mobility
Motorcycle racing4.86×Cars & Mobility
Bus4.34×Cars & Mobility
Ducati9.74×Cars & Mobility
Road3.34×Travel & Leisure
Shooting sport4.3×Sports
Café racer13.65×Cars & Mobility
Fishing reel4.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Triumph Motorcycles Ltd audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
PatriotismCONSERVATISM1.81
Early Adopter MentalityPOWER1.78
Sports ActivityPOWER1.71
LGBTQ+ IdentityOPEN1.59
DIY MentalityTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Triumph Motorcycles Ltd
CountryShare
United States24.1%
France9.5%
India9.1%

See Triumph Motorcycles Ltd audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Triumph Motorcycles Ltd have in United States?

Triumph Motorcycles Ltd has an estimated audience of 3,269,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Triumph Motorcycles Ltd fans?

18.3% of Triumph Motorcycles Ltd fans are female, 81.7% are male, with an average age of 37.4 years.

Which brands do Triumph Motorcycles Ltd fans like most?

Triumph Motorcycles Ltd fans show strongest brand affinity for Touring motorcycle (16.39×), Sport bike (9.72×), and Motorcycle helmet (11.28×) over the country average.

Where do Triumph Motorcycles Ltd fans live in United States?

Triumph Motorcycles Ltd fans in United States are most concentrated in California (reach 401,847), Texas (reach 266,868), and Florida (reach 210,951). These three regions account for the largest share of the active audience.

What other brands do Triumph Motorcycles Ltd fans also like?

Beyond Triumph Motorcycles Ltd itself, the audience over-indexes on Sport bike (9.72×), Motorcycle helmet (11.28×), Indian (motorcycle) (12.19×), and Motorcycle club (8.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Triumph Motorcycles Ltd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.