Rascasse Audience Intelligence

Triumph Motorcycles Ltd Target Market in United States

A data profile of the people who buy, follow and care about Triumph Motorcycles Ltd in United States — modelled from more than twelve digital signal sources. Triumph Motorcycles Ltd has an estimated audience of 3,279,917 people in United States.

#6among Motorcycles in United States#995among Brand in United States#332in Cars & Mobility

The average Triumph Motorcycles Ltd fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Touring motorcycle, Sport bike, Motorcycle helmet, with strongest over-indexing on Touring motorcycle (16.39× the country average).

Demographically, the Triumph Motorcycles Ltd audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Triumph Motorcycles Ltd fan in United States is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Triumph Motorcycles Ltd profile in United States.

Audience size
3.3M
in United States
Gender
18.3%♀
81.7% male
Age
37.4
average years
Country rank
#9531
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Triumph Motorcycles Ltd

18.3% are female, 81.7% are male, average age 37.4.

Fig. 02

Gender split

18.3%
Female
81.7%
Male
Demographic split for Triumph Motorcycles Ltd audience in United States
MetricValue
Female18.3%
Male81.7%
Average age37.4
Estimated audience size3,279,917
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Triumph Motorcycles Ltd audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Triumph Motorcycles Ltd audience comes from United States.

Worldwide audience distribution share by country for Triumph Motorcycles Ltd
CountryShare
United States24.2%
France9.4%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Triumph Motorcycles Ltd audience in United States is strongest.

Fig. 05

Top regions by affinity

Triumph Motorcycles Ltd customers by region in United States
#RegionReachAffinity×
01Idaho~20K1.43×
02Oregon~50K1.35×
03Vermont~7K1.30×
04Colorado~70K1.28×
05Montana~10K1.27×
06Utah~40K1.25×
07New Hampshire~20K1.23×
08Washington~80K1.21×
09Maine~10K1.20×
10Alaska~8K1.19×
11New Mexico~20K1.15×
12Arkansas~30K1.14×
13California~400K1.07×
14Tennessee~70K1.04×
15West Virginia~20K1.03×
16Oklahoma~40K1.00×
17Virginia~80K0.98×
18Connecticut~30K0.98×
19Kansas~30K0.98×
20South Dakota~7K0.98×
21Indiana~60K0.97×
22North Dakota~7K0.97×
23Iowa~30K0.96×
24Arizona~60K0.95×
25North Carolina~90K0.94×
26Wisconsin~50K0.94×
27Florida~200K0.93×
28Hawaii~10K0.93×
29Rhode Island~10K0.93×
30Pennsylvania~100K0.91×
31Georgia~90K0.91×
32Ohio~90K0.90×
33Minnesota~40K0.90×
34Kentucky~40K0.90×
35South Carolina~40K0.89×
36Nevada~30K0.89×
37Alabama~40K0.88×
38Texas~200K0.87×
39Missouri~50K0.87×
40New York~200K0.86×
41Nebraska~10K0.86×
42Michigan~70K0.85×
43Illinois~90K0.83×
44Massachusetts~50K0.83×
45Delaware~7K0.82×
46Mississippi~20K0.80×
47Louisiana~30K0.79×
48Washington, District of Columbia~8K0.79×
49New Jersey~60K0.78×
50Maryland~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Triumph Motorcycles Ltd, United States
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Triumph Motorcycles Ltd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Triumph Motorcycles Ltd audience
#·InterestCategoryAffinity×
01Indian MotorcycleCars & Mobility22.71×
02Touring motorcycleCars & Mobility16.39×
03Indian (motorcycle)Cars & Mobility12.19×
04Motorcycle helmetCars & Mobility11.28×
05Chopper (motorcycle)Cars & Mobility10.92×
06DucatiCars & Mobility9.74×
07Sport bikeCars & Mobility9.72×
08SuzukiCars & Mobility9.33×
09Motorcycle clubCars & Mobility8.35×
10Custom motorcycleCars & Mobility8.21×
11Harley-DavidsonCars & Mobility7.85×
12WakesurfingSports7.69×
13Motorcycle sportSports7.59×
14Motorcycle accessoriesCars & Mobility7.00×
15MotorcyclingCars & Mobility6.64×
16Motorcycle racingCars & Mobility4.86×
17BusCars & Mobility4.34×
18Shooting sportSports4.30×
19Fishing reelSports4.03×
20RoadTravel & Leisure3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Triumph Motorcycles Ltd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Triumph Motorcycles Ltd audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.49×
Design AffinityPREMIUM1.93×
Early Adopter MentalityPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Triumph Motorcycles Ltd audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.73×
Community OrientationOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Triumph Motorcycles Ltd's target market in United States?

Triumph Motorcycles Ltd's target market in United States covers an estimated 3,279,917 people, concentrated in California and Texas.

02

What is the gender split and age of Triumph Motorcycles Ltd customers?

18.3% of the Triumph Motorcycles Ltd audience are female, 81.7% are male, with an average age of 37.4 years.

03

Which brands do Triumph Motorcycles Ltd fans like most?

Triumph Motorcycles Ltd fans show strongest brand affinity for Touring motorcycle (16.39×), Sport bike (9.72×), and Motorcycle helmet (11.28×) over the country average.

04

Where do Triumph Motorcycles Ltd fans live in United States?

Triumph Motorcycles Ltd fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Triumph Motorcycles Ltd fans also like?

Beyond Triumph Motorcycles Ltd itself, the audience over-indexes on Sport bike (9.72×), Motorcycle helmet (11.28×), Indian (motorcycle) (12.19×), and Motorcycle club (8.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Triumph Motorcycles Ltd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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