Rascasse Audience Intelligence

Indian (motorcycle) Audience in United States

A data profile of the people who buy, follow and care about Indian (motorcycle) in United States — modelled from more than twelve digital signal sources. Indian (motorcycle) has an estimated audience of 8,530,476 people in United States.

#2608among Topic in United States#168in Cars & Mobility

Indian (motorcycle) fans in United States are concentrated in California, with strong brand affinity for Touring motorcycle.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Touring motorcycle, Cruiser (motorcycle), Motorcycle helmet, with strongest over-indexing on Touring motorcycle (16.21× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian (motorcycle) fan in United States shows strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian (motorcycle) profile in United States.

Audience size
8.5M
in United States
Country rank
#4171
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian (motorcycle) fans

Fig. 02

Gender split

Demographic split for Indian (motorcycle) audience in United States
MetricValue
Estimated audience size8,530,476
Fig. 04

Worldwide distribution

23.4%

of the worldwide Indian (motorcycle) audience comes from United States.

Worldwide audience distribution share by country for Indian (motorcycle)
CountryShare
United States23.4%
India11.6%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian (motorcycle) audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian (motorcycle) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.65×
02New Jersey~400K1.62×
03Washington, District of Columbia~40K1.59×
04California~1.5M1.49×
05New York~700K1.45×
06Virginia~300K1.36×
07Texas~1M1.34×
08Massachusetts~200K1.33×
09Illinois~400K1.32×
10Georgia~300K1.20×
11Maryland~200K1.18×
12Indiana~200K1.15×
13North Carolina~300K1.12×
14Oregon~100K1.10×
15Rhode Island~30K1.09×
16Arizona~200K1.07×
17Pennsylvania~300K1.06×
18Connecticut~90K1.06×
19Michigan~200K1.02×
20Colorado~100K1.00×
21Florida~600K0.99×
22Hawaii~40K0.99×
23Minnesota~100K0.97×
24Ohio~200K0.94×
25Kentucky~100K0.93×
26Delaware~20K0.92×
27Nevada~80K0.91×
28Arkansas~60K0.91×
29Utah~70K0.90×
30Missouri~100K0.89×
31Iowa~60K0.88×
32Kansas~60K0.88×
33Wisconsin~100K0.87×
34Louisiana~100K0.87×
35New Hampshire~30K0.86×
36Alaska~20K0.86×
37Tennessee~100K0.85×
38Vermont~10K0.84×
39South Carolina~100K0.83×
40New Mexico~40K0.83×
41Alabama~100K0.81×
42Nebraska~30K0.79×
43Oklahoma~70K0.78×
44South Dakota~10K0.75×
45Mississippi~50K0.73×
46Idaho~30K0.73×
47West Virginia~30K0.72×
48Maine~20K0.71×
49North Dakota~10K0.71×
50Montana~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Indian (motorcycle), United States
0.63×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian (motorcycle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian (motorcycle) audience
#·InterestCategoryAffinity×
01Bobber (motorcycle)Cars & Mobility20.07×
02Cruiser (motorcycle)Cars & Mobility19.27×
03Touring motorcycleCars & Mobility16.21×
04Honda MotorcyclesCars & Mobility13.14×
05Triumph Motorcycles LtdCars & Mobility12.19×
06Chopper (motorcycle)Cars & Mobility12.17×
07Motorcycle helmetCars & Mobility12.16×
08Custom motorcycleCars & Mobility10.03×
09Motorcycle accessoriesCars & Mobility9.30×
10SuzukiCars & Mobility7.41×
11DucatiCars & Mobility7.00×
12Antique carCars & Mobility4.81×
13MotoGPSports4.74×
14Harley-DavidsonCars & Mobility4.29×
15MotorcyclesCars & Mobility3.61×
16Extreme sportSports3.10×
17O'Reilly Auto PartsCars & Mobility2.87×
18Bass guitarMusic & Radio2.72×
19AutoZoneCars & Mobility2.70×
20Planet FitnessSports2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian (motorcycle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian (motorcycle) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.07×
Risk AppetiteTHRILL1.85×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian (motorcycle) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
MindfulnessBALANCE0.77×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Indian (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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