Indian (motorcycle) Audience in United States

Indian (motorcycle) logo

Indian (motorcycle) has an estimated audience of 8,530,476 people in United States. Top regions: California, Texas, New York. Top brand affinities: Product design, Kendra Scott, Urban Outfitters, Writers Guild of America, N1 road (South Africa).

Indian (motorcycle) fans in United States are concentrated in California, with strong brand affinity for Product design. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Kendra Scott, Urban Outfitters, with strongest over-indexing on Product design (3.89× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Indian (motorcycle) fans

Demographic split for Indian (motorcycle) audience in United States
MetricValue
Estimated audience size8,530,476

Audience persona

The typical Indian (motorcycle) fan in United States shows strong Patriotism tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Indian (motorcycle) in United States
RegionReachAffinity
California1,447,3951.54×
Texas1,022,7761.39×
New York719,7061.51×
Florida600,6421.04×
Illinois396,8011.4×
New Jersey357,3481.65×
Georgia315,8501.2×
Pennsylvania310,6701.08×
Virginia300,5331.45×
North Carolina294,6481.15×
Washington288,3221.68×
Ohio246,8420.94×
Michigan238,4191.07×
Massachusetts235,8751.4×
Arizona196,5391.13×
Indiana184,9141.19×
Maryland174,4451.19×
Tennessee148,7470.87×
Colorado141,5001.05×
Missouri121,0580.88×
Minnesota119,1320.97×
Oregon110,2761.13×
Wisconsin107,9220.84×
South Carolina101,4740.79×
Alabama98,7540.83×
Kentucky91,5890.86×
Connecticut90,7191.06×
Louisiana78,6030.71×
Nevada77,3730.94×
Oklahoma72,8800.77×
Utah69,3680.91×
Arkansas60,8710.87×
Iowa60,7250.86×
Kansas56,6590.84×
Mississippi48,7220.69×
Washington, District of Columbia44,1121.72×
Hawaii35,7460.97×
New Mexico33,7210.79×
Nebraska31,8510.74×
Rhode Island30,2211.11×
Idaho29,2190.68×
New Hampshire28,5300.85×
West Virginia27,2380.69×
Maine21,3620.7×
Delaware20,2050.86×
Alaska14,2980.78×
Montana13,2430.56×
South Dakota12,0080.61×
Vermont11,9130.8×
North Dakota11,2800.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian (motorcycle) audience
BrandAffinityCategory
Product design3.89×Business & Career
Kendra Scott5.68×Fashion & Accessoires
Urban Outfitters3.54×Shopping
Writers Guild of America43.04×Literature
N1 road (South Africa)4.35×Travel & Leisure
UK garage5.5×Music & Radio
Minnesota1.75×Travel & Leisure
Nebraska Cornhuskers football3.48×Sports
Pro-Ject3.95×Music & Radio
Israel1.75×Travel & Leisure
Irrigation sprinkler7.93×Home & Garden
Kennesaw State University10.07×Business & Career
Natural rubber1.54×Cars & Mobility
Bank account1.73×Business & Career
Acoustic music2.87×Music & Radio
Home staging3.24×Home & Garden
MK2.48×Music & Radio
Jesse Plemons2.03×Movies & TV
Queens College, City University of New York4.21×Business & Career
WESH2.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian (motorcycle) audience
TraitClusterScore
PatriotismCONSERVATISM2.46
Luxury OrientationPREMIUM2.1
Risk AppetiteTHRILL1.82
Early Adopter MentalityPOWER1.44
DIY MentalityTHRILL1.42
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Indian (motorcycle)
CountryShare
United States23.4%
India11.7%
Italy5.2%

See Indian (motorcycle) audiences in other countries

More Cars & Mobility audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.