Indian (motorcycle) Audience in United States

Indian (motorcycle) has an estimated audience of 8,530,476 people in United States. Top regions: California, Texas, New York. Top brand affinities: Honda Motorcycles, Chopper (motorcycle), Touring motorcycle, Cruiser (motorcycle), Toyota Supra.

Indian (motorcycle) fans in United States are concentrated in California, with strong brand affinity for Honda Motorcycles. The audience is concentrated in California, Texas, New York. Top brand affinities include Honda Motorcycles, Chopper (motorcycle), Touring motorcycle, with strongest over-indexing on Honda Motorcycles (25.31× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Indian (motorcycle) fans

Demographic split for Indian (motorcycle) audience in United States
MetricValue
Estimated audience size8,530,476

Audience persona

The typical Indian (motorcycle) fan in United States shows strong Patriotism tendencies and a notable affinity for Honda Motorcycles.

Top regions in United States

Top regions ranked by reach for Indian (motorcycle) in United States
RegionReachAffinity
California1,447,3951.54×
Texas1,022,7761.39×
New York719,7061.51×
Florida600,6421.04×
Illinois396,8011.4×
New Jersey357,3481.65×
Georgia315,8501.2×
Pennsylvania310,6701.08×
Virginia300,5331.45×
North Carolina294,6481.15×
Washington288,3221.68×
Ohio246,8420.94×
Michigan238,4191.07×
Massachusetts235,8751.4×
Arizona196,5391.13×
Indiana184,9141.19×
Maryland174,4451.19×
Tennessee148,7470.87×
Colorado141,5001.05×
Missouri121,0580.88×
Minnesota119,1320.97×
Oregon110,2761.13×
Wisconsin107,9220.84×
South Carolina101,4740.79×
Alabama98,7540.83×
Kentucky91,5890.86×
Connecticut90,7191.06×
Louisiana78,6030.71×
Nevada77,3730.94×
Oklahoma72,8800.77×
Utah69,3680.91×
Arkansas60,8710.87×
Iowa60,7250.86×
Kansas56,6590.84×
Mississippi48,7220.69×
Washington, District of Columbia44,1121.72×
Hawaii35,7460.97×
New Mexico33,7210.79×
Nebraska31,8510.74×
Rhode Island30,2211.11×
Idaho29,2190.68×
New Hampshire28,5300.85×
West Virginia27,2380.69×
Maine21,3620.7×
Delaware20,2050.86×
Alaska14,2980.78×
Montana13,2430.56×
South Dakota12,0080.61×
Vermont11,9130.8×
North Dakota11,2800.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian (motorcycle) audience
BrandAffinityCategory
Honda Motorcycles25.31×Cars & Mobility
Chopper (motorcycle)15.04×Cars & Mobility
Touring motorcycle10.4×Cars & Mobility
Cruiser (motorcycle)11.84×Cars & Mobility
Toyota Supra13.02×Cars & Mobility
Motorcycle helmet7.91×Cars & Mobility
Indianapolis Motor Speedway11.71×Sports
Custom motorcycle6.91×Cars & Mobility
CarGurus4.39×Cars & Mobility
Planet Fitness2.96×Sports
Triumph Motorcycles Ltd12.86×Cars & Mobility
Motorcycle accessories6.31×Cars & Mobility
AutoZone2.8×Cars & Mobility
Bass guitar3.5×Music & Radio
Suzuki7.93×Cars & Mobility
Cross-country skiing10.12×Sports
Ducati8.93×Cars & Mobility
Clarinet5.9×Music & Radio
PSV Eindhoven22.88×Sports
Google Maps2.39×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian (motorcycle) audience
TraitClusterScore
PatriotismCONSERVATISM2.46
Luxury OrientationPREMIUM2.1
Risk AppetiteTHRILL1.82
Early Adopter MentalityPOWER1.44
DIY MentalityTHRILL1.42
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Indian (motorcycle)
CountryShare
United States23.4%
India11.7%
Italy5.2%

See Indian (motorcycle) audiences in other countries

More Cars & Mobility audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.