Indian (motorcycle) Audience in Germany

Indian (motorcycle) logo

Indian (motorcycle) has an estimated audience of 1,364,065 people in Germany. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, Chalkidiki, Building insulation, Buddy – The Buddy Holly Story, Gumbal.

Indian (motorcycle) fans in Germany are concentrated in Hessen, with strong brand affinity for Progressive rock. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, Chalkidiki, Building insulation, with strongest over-indexing on Progressive rock (2.92× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Indian (motorcycle) fans

Demographic split for Indian (motorcycle) audience in Germany
MetricValue
Estimated audience size1,364,065

Audience persona

The typical Indian (motorcycle) fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Indian (motorcycle) in Germany
RegionReachAffinity
Hessen336,4813.24×
Nordrhein-Westfalen270,1770.91×
Bayern249,9591.14×
Baden-Württemberg201,8871.08×
Berlin96,5591.58×
Niedersachsen95,5960.72×
Rheinland-Pfalz55,6300.81×
Sachsen48,1140.72×
Hamburg31,3521.02×
Schleswig-Holstein30,1370.62×
Brandenburg25,6370.61×
Sachsen-Anhalt23,4690.66×
Thüringen22,6020.65×
Mecklenburg-Vorpommern14,0070.54×
Bremen12,0221.03×
Saarland11,2910.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian (motorcycle) audience
BrandAffinityCategory
Progressive rock2.92×Music & Radio
Chalkidiki6.73×Travel & Leisure
Building insulation6.17×Home & Garden
Buddy – The Buddy Holly Story5.26×Music & Radio
Gumbal6.19×Cars & Mobility
Natural rubber2.43×Cars & Mobility
Handmade Gifts1.9×Kids & Family
Minestrone2.33×Food & Beverages
3D printing1.91×Technology & Electronics
Rhodiola8.01×Health
Tuscany3.78×Travel & Leisure
Irrigation sprinkler6.82×Home & Garden
Alaska2.79×Travel & Leisure
Google Analytics1.88×Internet & Social Media
Kouros6.01×Arts & Culture
Academy Award for Best Original Score6.57×Movies & TV
Carrie (novel)3.7×Literature
Apostrophe3.14×Literature
Hypertrophy11.56×Health
Hammock camping4.47×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian (motorcycle) audience
TraitClusterScore
Urban LifestyleOPEN1.6
Luxury OrientationPREMIUM1.54
Sports ActivityPOWER1.45
DIY MentalityTHRILL1.39
TravellingTHRILL1.34
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Indian (motorcycle)
CountryShare
United States23.4%
India11.7%
Italy5.2%

See Indian (motorcycle) audiences in other countries

More Cars & Mobility audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indian (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.