Indian (motorcycle) Audience in Germany

Indian (motorcycle) has an estimated audience of 1,364,065 people in Germany. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Chopper (motorcycle), Harley-Davidson, Ducati, Aprilia, Honda.

Indian (motorcycle) fans in Germany are concentrated in Hessen, with strong brand affinity for Chopper (motorcycle). The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Chopper (motorcycle), Harley-Davidson, Ducati, with strongest over-indexing on Chopper (motorcycle) (15.64× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Indian (motorcycle) fans

Demographic split for Indian (motorcycle) audience in Germany
MetricValue
Estimated audience size1,364,065

Audience persona

The typical Indian (motorcycle) fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Chopper (motorcycle).

Top regions in Germany

Top regions ranked by reach for Indian (motorcycle) in Germany
RegionReachAffinity
Hessen336,4813.24×
Nordrhein-Westfalen270,1770.91×
Bayern249,9591.14×
Baden-Württemberg201,8871.08×
Berlin96,5591.58×
Niedersachsen95,5960.72×
Rheinland-Pfalz55,6300.81×
Sachsen48,1140.72×
Hamburg31,3521.02×
Schleswig-Holstein30,1370.62×
Brandenburg25,6370.61×
Sachsen-Anhalt23,4690.66×
Thüringen22,6020.65×
Mecklenburg-Vorpommern14,0070.54×
Bremen12,0221.03×
Saarland11,2910.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian (motorcycle) audience
BrandAffinityCategory
Chopper (motorcycle)15.64×Cars & Mobility
Harley-Davidson8.51×Cars & Mobility
Ducati11.56×Cars & Mobility
Aprilia14.61×Cars & Mobility
Honda6.36×Cars & Mobility
Suzuki6.82×Cars & Mobility
Moto Guzzi14.34×Cars & Mobility
KTM8.28×Cars & Mobility
Test Drive (series)9.93×Cars & Mobility
MotoGP5.71×Sports
Piaggio15.26×Cars & Mobility
Cruiser (motorcycle)7.73×Cars & Mobility
American Chopper8.28×Cars & Mobility
BMW Motorrad5.8×Cars & Mobility
Livemusic3.31×Music & Radio
Tour de France5.83×Sports
Marc Márquez15.61×Sports
Ryanair2.43×Travel & Leisure
Custom motorcycle4.59×Cars & Mobility
Mountain biking3.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian (motorcycle) audience
TraitClusterScore
Urban LifestyleOPEN1.6
Luxury OrientationPREMIUM1.54
Sports ActivityPOWER1.45
DIY MentalityTHRILL1.39
TravellingTHRILL1.34
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Indian (motorcycle)
CountryShare
United States23.4%
India11.7%
Italy5.2%

See Indian (motorcycle) audiences in other countries

More Cars & Mobility audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indian (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.