Motorcycle accessories Audience in Germany
Motorcycle accessories has an estimated audience of 3,714,984 people in Germany. 23.0% are female, 77.0% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Motorcycle helmet, Sport bike, Motorcycle club, Kawasaki, Touring motorcycle.
The average Motorcycle accessories fan in Germany is 36.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Motorcycle helmet, Sport bike, Motorcycle club, with strongest over-indexing on Motorcycle helmet (13.71× the country average). Demographically, the Motorcycle accessories audience skews more male with an average age of 36.3, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motorcycle accessories fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 36.3 |
| Estimated audience size | 3,714,984 |
Audience persona
The typical Motorcycle accessories fan in Germany is more male, around 36.3 years old, with strong DIY Mentality tendencies and a notable affinity for Motorcycle helmet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 404,899 | 0.68× |
| Nordrhein-Westfalen | 298,019 | 0.37× |
| Baden-Württemberg | 278,935 | 0.55× |
| Hessen | 274,691 | 0.97× |
| Niedersachsen | 144,532 | 0.4× |
| Berlin | 139,429 | 0.84× |
| Rheinland-Pfalz | 127,127 | 0.68× |
| Brandenburg | 124,484 | 1.08× |
| Schleswig-Holstein | 109,990 | 0.82× |
| Thüringen | 109,972 | 1.16× |
| Sachsen-Anhalt | 107,747 | 1.12× |
| Saarland | 102,007 | 2.24× |
| Mecklenburg-Vorpommern | 94,359 | 1.33× |
| Sachsen | 93,041 | 0.51× |
| Bremen | 92,260 | 2.9× |
| Hamburg | 68,603 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle helmet | 13.71× | Cars & Mobility |
| Sport bike | 11.02× | Cars & Mobility |
| Motorcycle club | 7.58× | Cars & Mobility |
| Kawasaki | 10.69× | Cars & Mobility |
| Touring motorcycle | 9.9× | Cars & Mobility |
| Motorcycle sport | 7.1× | Sports |
| Custom motorcycle | 8.06× | Cars & Mobility |
| Motorcycling | 5.85× | Cars & Mobility |
| All-terrain vehicle | 7.71× | Cars & Mobility |
| Suzuki | 8.24× | Cars & Mobility |
| Ducati | 10.41× | Cars & Mobility |
| Motorcycle racing | 5.11× | Cars & Mobility |
| MotoGP | 6.52× | Sports |
| Chopper (motorcycle) | 8.5× | Cars & Mobility |
| Local bike shop | 7.87× | Sports |
| Cruiser (motorcycle) | 7.81× | Cars & Mobility |
| Bicycle helmet | 8.54× | Cars & Mobility |
| Honda | 5.13× | Cars & Mobility |
| Off-road racing | 8.35× | Cars & Mobility |
| Drag racing | 5.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.44 |
| Luxury Orientation | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.26 |
| Travelling | THRILL | 1.23 |
| Patriotism | CONSERVATISM | 1.1 |
| Urban Lifestyle | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Italy | 8.0% |
| Japan | 7.4% |
See Motorcycle accessories audiences in other countries
- Motorcycle accessories — United States
- Motorcycle accessories — United Kingdom
- Motorcycle accessories — France
- Motorcycle accessories — Italy
- Motorcycle accessories — Spain
- Motorcycle accessories — Brazil
- Motorcycle accessories — Japan
- Motorcycle accessories — South Korea
- Motorcycle accessories — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motorcycle accessories have in Germany?
Motorcycle accessories has an estimated audience of 3,714,984 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Motorcycle accessories fans?
23.0% of Motorcycle accessories fans are female, 77.0% are male, with an average age of 36.3 years.
Which brands do Motorcycle accessories fans like most?
Motorcycle accessories fans show strongest brand affinity for Motorcycle helmet (13.71×), Sport bike (11.02×), and Motorcycle club (7.58×) over the country average.
Where do Motorcycle accessories fans live in Germany?
Motorcycle accessories fans in Germany are most concentrated in Bayern (reach 404,899), Nordrhein-Westfalen (reach 298,019), and Baden-Württemberg (reach 278,935). These three regions account for the largest share of the active audience.
What other brands do Motorcycle accessories fans also like?
Beyond Motorcycle accessories itself, the audience over-indexes on Sport bike (11.02×), Motorcycle club (7.58×), Kawasaki (10.69×), and Touring motorcycle (9.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorcycle accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.