Rascasse Audience Intelligence

Local bike shop Audience in Germany

A data profile of the people who buy, follow and care about Local bike shop in Germany — modelled from more than twelve digital signal sources. Local bike shop has an estimated audience of 2,070,692 people in Germany.

#1880among Topic in Germany#283in Sports

The average Local bike shop fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bicycle sharing system, Colnago, Orbea, with strongest over-indexing on Bicycle sharing system (103.66× the country average).

Demographically, the Local bike shop audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Local bike shop fan in Germany is more male, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bicycle sharing system.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Local bike shop profile in Germany.

Audience size
2.1M
in Germany
Gender
28.0%♀
72.0% male
Age
38.2
average years
Country rank
#3243
Topic in Germany
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Local bike shop fans

28.0% are female, 72.0% are male, average age 38.2.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Local bike shop audience in Germany
MetricValue
Female28.0%
Male72.0%
Average age38.2
Estimated audience size2,070,692
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Local bike shop audience in Germany
Age bracketShare%
16-1923%
20-2916%
30-3922%
40-4924%
50+15%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Local bike shop audience comes from Germany.

Worldwide audience distribution share by country for Local bike shop
CountryShare
United States19.4%
Germany10.7%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Local bike shop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Local bike shop fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.17×
02Hessen~200K1.04×
03Rheinland-Pfalz~100K1.02×
04Brandenburg~70K1.02×
05Niedersachsen~200K1.01×
06Bremen~20K1.01×
07Schleswig-Holstein~70K1.00×
08Thüringen~50K1.00×
09Hamburg~50K1.00×
10Mecklenburg-Vorpommern~40K1.00×
11Saarland~30K1.00×
12Sachsen~100K0.99×
13Baden-Württemberg~300K0.96×
14Bayern~300K0.93×
15Nordrhein-Westfalen~400K0.89×
16Sachsen-Anhalt0.00×
Fig. 06

Affinity by region

Affinity by region — Local bike shop, Germany
0.89×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Local bike shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Local bike shop audience
#·InterestCategoryAffinity×
01Bicycle sharing systemCars & Mobility103.66×
02MinibikeCars & Mobility70.75×
03Bike rentalCars & Mobility30.49×
04ColnagoCars & Mobility24.64×
05OrbeaCars & Mobility20.62×
06Orlando BloomMovies & TV20.00×
07Mountain bike trialsSports16.31×
08Vuelta a EspañaSports16.14×
09Cyclo-crossSports15.28×
10Bicycle helmetCars & Mobility14.47×
11PinkbikeSports14.29×
12SRAM CorporationCars & Mobility14.18×
13Focus BikesCars & Mobility13.55×
14PinarelloCars & Mobility13.21×
15CervéloCars & Mobility11.39×
16Tadej PogačarSports10.04×
17Giro d'ItaliaSports9.61×
18ShimanoCars & Mobility6.91×
19Cross-country cyclingSports5.46×
20Tour de FranceSports4.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Local bike shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Local bike shop audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.86×
Risk AppetiteTHRILL1.41×
Sports ActivityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Local bike shop audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.50×
CreativityOPEN0.73×
ExtroversionTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Local bike shop have in Germany?

Local bike shop has an estimated audience of 2,070,692 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Local bike shop fans?

28.0% of Local bike shop fans are female, 72.0% are male, with an average age of 38.2 years.

03

Which brands do Local bike shop fans like most?

Local bike shop fans show strongest brand affinity for Bicycle sharing system (103.66×), Colnago (24.64×), and Orbea (20.62×) over the country average.

04

Where do Local bike shop fans live in Germany?

Local bike shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Local bike shop fans also like?

Beyond Local bike shop itself, the audience over-indexes on Colnago (24.64×), Orbea (20.62×), Orlando Bloom (20×), and SRAM Corporation (14.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Local bike shop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Local bike shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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