Local bike shop Audience in Germany
Local bike shop has an estimated audience of 2,070,692 people in Germany. 28.0% are female, 72.0% are male, average age 38.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Bicycle sharing system, Colnago, Orlando Bloom, Orbea, SRAM Corporation.
The average Local bike shop fan in Germany is 38.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Bicycle sharing system, Colnago, Orlando Bloom, with strongest over-indexing on Bicycle sharing system (103.66× the country average). Demographically, the Local bike shop audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Local bike shop fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 38.2 |
| Estimated audience size | 2,070,692 |
Audience persona
The typical Local bike shop fan in Germany is more male, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Bicycle sharing system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 236,005 | 0.71× |
| Baden-Württemberg | 229,193 | 0.81× |
| Nordrhein-Westfalen | 226,649 | 0.5× |
| Niedersachsen | 204,843 | 1.02× |
| Hessen | 181,596 | 1.15× |
| Berlin | 166,730 | 1.8× |
| Rheinland-Pfalz | 151,068 | 1.46× |
| Brandenburg | 109,763 | 1.71× |
| Sachsen | 65,725 | 0.65× |
| Schleswig-Holstein | 64,692 | 0.87× |
| Hamburg | 42,570 | 0.91× |
| Thüringen | 40,646 | 0.77× |
| Mecklenburg-Vorpommern | 34,719 | 0.88× |
| Saarland | 34,514 | 1.36× |
| Bremen | 33,870 | 1.91× |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle sharing system | 103.66× | Cars & Mobility |
| Colnago | 24.64× | Cars & Mobility |
| Orlando Bloom | 20× | Movies & TV |
| Orbea | 20.62× | Cars & Mobility |
| SRAM Corporation | 14.18× | Cars & Mobility |
| Vuelta a España | 16.14× | Sports |
| Bicycle helmet | 14.47× | Cars & Mobility |
| Minibike | 70.75× | Cars & Mobility |
| Pinarello | 13.21× | Cars & Mobility |
| Cyclo-cross | 15.28× | Sports |
| Mountain bike trials | 16.31× | Sports |
| Bike rental | 30.49× | Cars & Mobility |
| Cervélo | 11.39× | Cars & Mobility |
| Giro d'Italia | 9.61× | Sports |
| Pinkbike | 14.29× | Sports |
| Borussia Dortmund | 1.74× | Sports |
| Shimano | 6.91× | Cars & Mobility |
| Focus Bikes | 13.55× | Cars & Mobility |
| Cross-country cycling | 5.46× | Sports |
| Food | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.06 |
| Travelling | THRILL | 1.71 |
| Sports Activity | POWER | 1.66 |
| Early Adopter Mentality | POWER | 1.66 |
| Urban Lifestyle | OPEN | 1.48 |
| Patriotism | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 10.7% |
| United Kingdom | 6.2% |
See Local bike shop audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Local bike shop have in Germany?
Local bike shop has an estimated audience of 2,070,692 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Local bike shop fans?
28.0% of Local bike shop fans are female, 72.0% are male, with an average age of 38.2 years.
Which brands do Local bike shop fans like most?
Local bike shop fans show strongest brand affinity for Bicycle sharing system (103.66×), Colnago (24.64×), and Orlando Bloom (20×) over the country average.
Where do Local bike shop fans live in Germany?
Local bike shop fans in Germany are most concentrated in Bayern (reach 236,005), Baden-Württemberg (reach 229,193), and Nordrhein-Westfalen (reach 226,649). These three regions account for the largest share of the active audience.
What other brands do Local bike shop fans also like?
Beyond Local bike shop itself, the audience over-indexes on Colnago (24.64×), Orlando Bloom (20×), Orbea (20.62×), and SRAM Corporation (14.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Local bike shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.