Bicycle helmet Audience in Germany
Bicycle helmet has an estimated audience of 1,431,080 people in Germany. 21.7% are female, 78.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bicycle wheel, Bicycle touring, Mathieu Van der Poel, Racing bicycle, Shimano.
The average Bicycle helmet fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bicycle wheel, Bicycle touring, Mathieu Van der Poel, with strongest over-indexing on Bicycle wheel (28.9× the country average). Demographically, the Bicycle helmet audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Urban Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Bicycle helmet fans
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 41.7 |
| Estimated audience size | 1,431,080 |
Audience persona
The typical Bicycle helmet fan in Germany is more male, around 41.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bicycle wheel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 342,487 | 1.09× |
| Bayern | 268,930 | 1.17× |
| Baden-Württemberg | 222,087 | 1.14× |
| Niedersachsen | 172,634 | 1.24× |
| Hessen | 101,856 | 0.93× |
| Sachsen | 72,025 | 1.03× |
| Berlin | 62,316 | 0.97× |
| Rheinland-Pfalz | 60,264 | 0.84× |
| Schleswig-Holstein | 57,905 | 1.13× |
| Brandenburg | 40,120 | 0.9× |
| Hamburg | 38,097 | 1.18× |
| Thüringen | 36,319 | 1× |
| Sachsen-Anhalt | 32,578 | 0.88× |
| Mecklenburg-Vorpommern | 25,018 | 0.92× |
| Saarland | 12,896 | 0.73× |
| Bremen | 11,282 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle wheel | 28.9× | Cars & Mobility |
| Bicycle touring | 13.58× | Sports |
| Mathieu Van der Poel | 55.72× | Sports |
| Racing bicycle | 14.03× | Sports |
| Shimano | 18.28× | Cars & Mobility |
| Wahoo | 56.07× | Sports |
| Road cycling | 18.16× | Sports |
| Motorcycle touring | 31.36× | Cars & Mobility |
| Bicycle pedal | 37.87× | Sports |
| Colnago | 20.26× | Cars & Mobility |
| Motorcycle helmet | 12.39× | Cars & Mobility |
| Motorcycle club | 10.77× | Cars & Mobility |
| Auto maintenance | 9.88× | Cars & Mobility |
| Brompton | 46.55× | Cars & Mobility |
| Duck hunting | 17.42× | Sports |
| Touring motorcycle | 13.45× | Cars & Mobility |
| Electric bicycle | 9.83× | Cars & Mobility |
| Cross-country cycling | 12.3× | Sports |
| Remco Evenepoel | 30× | Sports |
| Robert Förstemann | 63.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.29 |
| Sports Activity | POWER | 1.42 |
| Quality Awareness | PREMIUM | 1.29 |
| Need for Security | CONSERVATISM | 1.23 |
| Patriotism | CONSERVATISM | 1.22 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Germany | 9.4% |
| Italy | 9.0% |
See Bicycle helmet audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bicycle helmet have in Germany?
Bicycle helmet has an estimated audience of 1,431,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bicycle helmet fans?
21.7% of Bicycle helmet fans are female, 78.3% are male, with an average age of 41.7 years.
Which brands do Bicycle helmet fans like most?
Bicycle helmet fans show strongest brand affinity for Bicycle wheel (28.9×), Bicycle touring (13.58×), and Mathieu Van der Poel (55.72×) over the country average.
Where do Bicycle helmet fans live in Germany?
Bicycle helmet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 342,487), Bayern (reach 268,930), and Baden-Württemberg (reach 222,087). These three regions account for the largest share of the active audience.
What other brands do Bicycle helmet fans also like?
Beyond Bicycle helmet itself, the audience over-indexes on Bicycle touring (13.58×), Mathieu Van der Poel (55.72×), Racing bicycle (14.03×), and Shimano (18.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bicycle helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.