Rascasse Audience Intelligence

Bicycle helmet Audience in Germany

A data profile of the people who buy, follow and care about Bicycle helmet in Germany — modelled from more than twelve digital signal sources. Bicycle helmet has an estimated audience of 1,431,080 people in Germany.

#2482among Topic in Germany#228in Cars & Mobility

The average Bicycle helmet fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bicycle wheel, Bicycle touring, Racing bicycle, with strongest over-indexing on Bicycle wheel (28.9× the country average).

Demographically, the Bicycle helmet audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bicycle helmet fan in Germany is more male, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle wheel.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle helmet profile in Germany.

Audience size
1.4M
in Germany
Gender
21.7%♀
78.3% male
Age
41.7
average years
Country rank
#4664
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle helmet fans

21.7% are female, 78.3% are male, average age 41.7.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Bicycle helmet audience in Germany
MetricValue
Female21.7%
Male78.3%
Average age41.7
Estimated audience size1,431,080
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Bicycle helmet audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Bicycle helmet audience comes from Germany.

Worldwide audience distribution share by country for Bicycle helmet
CountryShare
United States15.8%
Germany9.4%
Italy9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle helmet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bicycle helmet fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.21×
02Hamburg~40K1.16×
03Schleswig-Holstein~60K1.14×
04Bayern~300K1.13×
05Baden-Württemberg~200K1.13×
06Nordrhein-Westfalen~300K1.06×
07Thüringen~40K1.06×
08Sachsen~70K1.02×
09Mecklenburg-Vorpommern~30K0.99×
10Bremen~10K0.96×
11Brandenburg~40K0.92×
12Sachsen-Anhalt~30K0.91×
13Hessen~100K0.89×
14Berlin~60K0.89×
15Rheinland-Pfalz~60K0.82×
16Saarland~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Bicycle helmet, Germany
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle helmet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle helmet audience
#·InterestCategoryAffinity×
01WahooSports56.07×
02Mathieu Van der PoelSports55.72×
03BromptonCars & Mobility46.55×
04Bicycle pedalSports37.87×
05Motorcycle touringCars & Mobility31.36×
06Remco EvenepoelSports30.00×
07Bicycle wheelCars & Mobility28.90×
08ColnagoCars & Mobility20.26×
09ShimanoCars & Mobility18.28×
10Road cyclingSports18.16×
11Duck huntingSports17.42×
12Racing bicycleSports14.03×
13Bicycle touringSports13.58×
14Touring motorcycleCars & Mobility13.45×
15Motorcycle helmetCars & Mobility12.39×
16Cross-country cyclingSports12.30×
17Motorcycle clubCars & Mobility10.77×
18Auto maintenanceCars & Mobility9.88×
19Electric bicycleCars & Mobility9.83×
20Tour de FranceSports9.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle helmet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle helmet audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.72×
TravellingTHRILL2.51×
Sports ActivityPOWER2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle helmet audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
SpiritualityBALANCE0.79×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle helmet have in Germany?

Bicycle helmet has an estimated audience of 1,431,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bicycle helmet fans?

21.7% of Bicycle helmet fans are female, 78.3% are male, with an average age of 41.7 years.

03

Which brands do Bicycle helmet fans like most?

Bicycle helmet fans show strongest brand affinity for Bicycle wheel (28.9×), Bicycle touring (13.58×), and Racing bicycle (14.03×) over the country average.

04

Where do Bicycle helmet fans live in Germany?

Bicycle helmet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle helmet fans also like?

Beyond Bicycle helmet itself, the audience over-indexes on Bicycle touring (13.58×), Racing bicycle (14.03×), Mathieu Van der Poel (55.72×), and Shimano (18.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Bicycle helmet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bicycle helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →