Motorcycle touring Audience in Germany
Motorcycle touring has an estimated audience of 616,369 people in Germany. 20.3% are female, 79.7% are male, average age 46.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kouros, Homesteading, Hawesko, Goes, Unique Gifts.
The average Motorcycle touring fan in Germany is 46.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kouros, Homesteading, Hawesko, with strongest over-indexing on Kouros (38.61× the country average). Demographically, the Motorcycle touring audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motorcycle touring fans
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 46.2 |
| Estimated audience size | 616,369 |
Audience persona
The typical Motorcycle touring fan in Germany is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Kouros.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,853 | 0.71× |
| Nordrhein-Westfalen | 59,915 | 0.44× |
| Baden-Württemberg | 52,019 | 0.62× |
| Niedersachsen | 32,435 | 0.54× |
| Hessen | 23,154 | 0.49× |
| Rheinland-Pfalz | 21,072 | 0.68× |
| Sachsen-Anhalt | 20,263 | 1.27× |
| Thüringen | 19,957 | 1.27× |
| Sachsen | 19,802 | 0.66× |
| Brandenburg | 17,964 | 0.94× |
| Mecklenburg-Vorpommern | 17,046 | 1.45× |
| Saarland | 16,946 | 2.24× |
| Schleswig-Holstein | 15,881 | 0.72× |
| Bremen | 14,254 | 2.7× |
| Berlin | 13,435 | 0.49× |
| Hamburg | 10,926 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kouros | 38.61× | Arts & Culture |
| Homesteading | 20× | Home & Garden |
| Hawesko | 7.79× | Food & Beverages |
| Goes | 1.87× | Travel & Leisure |
| Unique Gifts | 2.03× | Shopping |
| Irrigation sprinkler | 10.85× | Home & Garden |
| CAC 40 | 1.77× | Business & Career |
| Haberler | 1.5× | News |
| Combat sport | 1.58× | Sports |
| Birthday Gifts | 1.87× | Kids & Family |
| Urban Outfitters | 1.8× | Shopping |
| Urban horticulture | 1.69× | Home & Garden |
| Pumuckl | 5.59× | Movies & TV |
| Hipster | 6.34× | Politics & Society |
| Keukenhof | 8.28× | Travel & Leisure |
| Hypertrophy | 14.71× | Health |
| N1 road (South Africa) | 4.69× | Travel & Leisure |
| Corona (band) | 1.74× | Music & Radio |
| Acoustic music | 2.8× | Music & Radio |
| 3D printing | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| DIY Mentality | THRILL | 1.49 |
| Extroversion | THRILL | 1.43 |
| Sports Activity | POWER | 1.39 |
| Risk Appetite | THRILL | 1.33 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Mexico | 8.4% |
| Italy | 7.7% |
See Motorcycle touring audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motorcycle touring have in Germany?
Motorcycle touring has an estimated audience of 616,369 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Motorcycle touring fans?
20.3% of Motorcycle touring fans are female, 79.7% are male, with an average age of 46.2 years.
Which brands do Motorcycle touring fans like most?
Motorcycle touring fans show strongest brand affinity for Kouros (38.61×), Homesteading (20×), and Hawesko (7.79×) over the country average.
Where do Motorcycle touring fans live in Germany?
Motorcycle touring fans in Germany are most concentrated in Bayern (reach 69,853), Nordrhein-Westfalen (reach 59,915), and Baden-Württemberg (reach 52,019). These three regions account for the largest share of the active audience.
What other brands do Motorcycle touring fans also like?
Beyond Motorcycle touring itself, the audience over-indexes on Homesteading (20×), Hawesko (7.79×), Goes (1.87×), and Unique Gifts (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorcycle touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.