Superbike World Championship Audience in Germany
Superbike World Championship has an estimated audience of 786,697 people in Germany. 23.9% are female, 76.1% are male, average age 35.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: MotoGP, Touring motorcycle, Motorcycle sport, British Superbike Championship, Bicycle touring.
The average Superbike World Championship fan in Germany is 35.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include MotoGP, Touring motorcycle, Motorcycle sport, with strongest over-indexing on MotoGP (12.36× the country average). Demographically, the Superbike World Championship audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of Superbike World Championship fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 35.6 |
| Estimated audience size | 786,697 |
Audience persona
The typical Superbike World Championship fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 192,615 | 1.47× |
| Nordrhein-Westfalen | 173,971 | 0.98× |
| Baden-Württemberg | 140,475 | 1.26× |
| Sachsen | 79,506 | 1.99× |
| Niedersachsen | 66,771 | 0.84× |
| Hessen | 65,861 | 1.06× |
| Rheinland-Pfalz | 48,526 | 1.19× |
| Thüringen | 27,308 | 1.32× |
| Brandenburg | 22,636 | 0.9× |
| Berlin | 22,312 | 0.61× |
| Schleswig-Holstein | 19,354 | 0.66× |
| Sachsen-Anhalt | 16,922 | 0.8× |
| Hamburg | 12,398 | 0.67× |
| Saarland | 9,837 | 0.98× |
| Mecklenburg-Vorpommern | 8,914 | 0.57× |
| Bremen | 4,827 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MotoGP | 12.36× | Sports |
| Touring motorcycle | 14× | Cars & Mobility |
| Motorcycle sport | 8.61× | Sports |
| British Superbike Championship | 50.15× | Sports |
| Bicycle touring | 6.09× | Sports |
| Shark (helmet manufacturer) | 45.46× | Pets & Animals |
| MotoGP | 6.19× | Sports |
| Michael Schumacher | 4.57× | Sports |
| Motorcycle touring | 13.82× | Cars & Mobility |
| Cruiser (motorcycle) | 7.75× | Cars & Mobility |
| Indian (motorcycle) | 9.02× | Cars & Mobility |
| Sport touring motorcycle | 22.86× | Cars & Mobility |
| Nolan Helmets | 40.36× | Cars & Mobility |
| American Le Mans Series | 23.49× | Sports |
| Harley-Davidson Street | 24.44× | |
| Enduro motorcycle | 10.05× | Sports |
| American Chopper | 7.78× | Cars & Mobility |
| Cycling team | 6.74× | Sports |
| Dirt Bikes | 13.17× | Sports |
| Motorcycle accessories | 4.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.96 |
| DIY Mentality | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.29 |
| Spirituality | BALANCE | 1.28 |
| Extroversion | THRILL | 1.26 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.9% |
| Germany | 19.2% |
| Portugal | 10.1% |
See Superbike World Championship audiences in other countries
- Superbike World Championship — United States
- Superbike World Championship — United Kingdom
- Superbike World Championship — France
- Superbike World Championship — Italy
- Superbike World Championship — Spain
- Superbike World Championship — Brazil
- Superbike World Championship — Japan
- Superbike World Championship — South Korea
- Superbike World Championship — India
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Superbike World Championship have in Germany?
Superbike World Championship has an estimated audience of 786,697 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Superbike World Championship fans?
23.9% of Superbike World Championship fans are female, 76.1% are male, with an average age of 35.6 years.
Which brands do Superbike World Championship fans like most?
Superbike World Championship fans show strongest brand affinity for MotoGP (12.36×), Touring motorcycle (14×), and Motorcycle sport (8.61×) over the country average.
Where do Superbike World Championship fans live in Germany?
Superbike World Championship fans in Germany are most concentrated in Bayern (reach 192,615), Nordrhein-Westfalen (reach 173,971), and Baden-Württemberg (reach 140,475). These three regions account for the largest share of the active audience.
What other brands do Superbike World Championship fans also like?
Beyond Superbike World Championship itself, the audience over-indexes on Touring motorcycle (14×), Motorcycle sport (8.61×), British Superbike Championship (50.15×), and Bicycle touring (6.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Superbike World Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.